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Vodafone
There
25 October 2016
Mohammad Tahir
Gaetano Martino
João Dias Requeijo
Sergio Coppola
C2 2 25 October 2016
Product Vision & Goal
VIRTUAL PRESENCE
Immersive
VIDEO
HD Video
VOICE
VOLTE – VoIP – HD Voice
Vision
Providing a
communication
solution for the
Gigabit age with
virtual presence
Meeting the
immersive
communication
and virtual
experience needs
of our customers
Goal
Creation of a new
service Vodafone
There which
provides
immersive calling
and shared virtual
experiences
ValueforCustomers
The ability to ‘be
there’ with your
loved ones
The ability to have
immersive
experiences from
the comfort of your
home
ValueforVodafone
New product
bundled with
existing services
Content
partnership
opportunities
Customer
stickiness and
affection
Brand recognition
for Innovation
John – Business
Traveler
C2 3 25 October 2016
John I want to be
able to speak to
my friends and
family in my
home town. I
feel distant
from them even
when I am
having a video
call.
A calling solution
which is almost
like being there
with my friends
and family.
Peter – Early Adopter
(Technology)
C2 4 25 October 2016
Peter He likes to
attend football
matches and
concerts with
his friends but
they have no all
moved to other
cities
I want to have a
new immersive
way of
experiences
events with my
mates even when
they are not
physically in the
same place.
Demo

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Vodafone there presentation

  • 1. Vodafone There 25 October 2016 Mohammad Tahir Gaetano Martino João Dias Requeijo Sergio Coppola
  • 2. C2 2 25 October 2016 Product Vision & Goal VIRTUAL PRESENCE Immersive VIDEO HD Video VOICE VOLTE – VoIP – HD Voice Vision Providing a communication solution for the Gigabit age with virtual presence Meeting the immersive communication and virtual experience needs of our customers Goal Creation of a new service Vodafone There which provides immersive calling and shared virtual experiences ValueforCustomers The ability to ‘be there’ with your loved ones The ability to have immersive experiences from the comfort of your home ValueforVodafone New product bundled with existing services Content partnership opportunities Customer stickiness and affection Brand recognition for Innovation
  • 3. John – Business Traveler C2 3 25 October 2016 John I want to be able to speak to my friends and family in my home town. I feel distant from them even when I am having a video call. A calling solution which is almost like being there with my friends and family.
  • 4. Peter – Early Adopter (Technology) C2 4 25 October 2016 Peter He likes to attend football matches and concerts with his friends but they have no all moved to other cities I want to have a new immersive way of experiences events with my mates even when they are not physically in the same place.