The document provides information about live streaming equipment and setup. It lists the necessary equipment which includes an HDMI H.264 encoder, digital cinema camcorder, ATEM production studio switch, laptop, monitor, audio mixer and other optional items. It then describes a four step process for setting up the live stream which involves connecting various components like the camera, converter, switch and streaming device using HDMI and SDI cables. Finally, it discusses reasons why live streaming is an effective technique for sharing information and engaging audiences.

1. Miranda Squires
miranda.d.squires@gmail.com
Ting Lu
echolvting@gmail.com
Linsen Li
linsen.li628@gmail.com
Sean Bernstein
bernsd48@suny.oneonta.edu
LIVE
STREAMING
101
Equipment Needed 2 &3
Set-up 4
Why it works 5
Future Endeavours 6
click to
EMAIL US!

2. optional purchase: controls
audio in a more sophisticat-
ed way - use if audio is low
quality when coming through
the camera
HDMI H.264 Encoder with a gener-
ic Real Time Messaging Protocol
(RTMP) interface, allowing for con-
tent to be streamed via the Inter-
net anytime, anywhere
Digital cinema camcorder to
record the events live.
Connect up to 8 SD or HD
video cameras, included soft-
ware allows use of chroma
key, transitions, media pool,
downstream keyers, audio
mixer, & multi view.
Laptop: controls ATEM Soft-
ware Production Panel
Monitor: for
multiview display$100
$450
$700
$1000
$1600
Converts single HDMI input
to two SDI outputs and sup-
ports 1080p
$295
EQUIPMENTby: MIRANDA SQUIRES
H2S ConverterVidiu
Computers
Camcorder
ATEM Switch
Audio Mixer
All prices are approximated and can be found at Amazon.com

3. Although live streaming is an
up and coming broadcast tech-
nology whose product seems
complex, after acquiring the
proper equipment described
on the last two pages, the set-
up is shockingly simple if one
follows the next four steps.
Step one: use a High-Definition
Multimedia Interface (HDMI)
cable to connect the broadcast
camera to the H2S converter.
Step two: use a Serial Digital
Interface (SDI) cable to connect
the converter to the Analytical
Transmission Electron Micros-
copy (ATEM) Production Studio
switch. Step three: use two
HDMI or SDI cables to connect
the ATEM switch to a laptop
to easily control the multiview
display and to the Vidiu. Step
four: connect the Vidiu to the
Internet using either the WiFi
or an Ethernet cable and acti-
vate the live stream using the
Vidiu mobile application which
is simple to use: click here.
SET
UP
by: LINSEN LI
Connect HDMI
cable to Converter
1
Connect converter
to ATEM Switch
2
Connect HDMI to
laptop & Vidiu
3
Use Vidiu mobile app to
broadcast to youtube
channel
4
Livestreaming has been
around since the ear-
ly 90s, dating back to providers
like ReaNnetworks, Apple TV and
Roku. However, with the advent
of the mobile phone revolution,
nowadays users can more eas-
ily act as content creators and
broadcasters. It’s imperative
that marketers understand this
digital time gap to decide if they
can provide useful applications
of the “streaming” concept.
Even though streaming was
once an expensive endeavor,
it has become one of the most
efficient and inexpensive ways
to send out information. Using
a streaming service platform is
the best way to get professional
quality broadcasts. And people
don’t have to look far to find a
professional streaming service
that is cost friendly and loaded
with unique features. The biggest
impact of live streaming comes
from it’s boost in audience en-
gagement. Whether one is live
streaming a tutorial, webinar, or
hobby, the exchange between
the indiviudal and his viewers will
be most important. Many suc-
cessful startups have based their
business on streaming media.
For businesses, the spread of
information needs to synced.
When a company runs an event
or hosts its training, it’s crucial
that there is consistency in the in-
formation being delivered. A live
broadcast gives companies the
opportunity to ask and answer
questions, and converse with it’s
audience. Something that doesn’t
happen through videos On De-
mand.
WHY
Google plus Meerkat YouNow Logo
This platform combines gamifica-
tion with broadcasting and is aimed
at teens: includes a leveling system
where users are awarded privileges
for content creation and participa-
tion.
Introduced in 2011, Google Hangouts
On Air allows for up to eight people
to simultaneously broadcast through
Youtube and record the stream.
Released in March of 2015 with
streams straight to Twitter, this is a
direct competitor of Twitter’s prod-
uct, Periscope.
by: TING LU

4. F ERUTU by: SEAN BERNSTEIN
Live-streaming capabilities rep-
resent the pinnacle for digital
media delivery. Live-streaming
is the realization of a dynamic
medium for individual audience
viewership. Technological inno-
vations have taken a formerly
static market and transformed
it into an environment solely
focused on the audience and
the content. These innovative
processes have further transi-
tioned the digital media market
to near instantaneous, web-
based delivery, with a focus on
speed, clarity, and ease of ac-
cess. The future of live-stream-
ing technology and capabilities
is contingent upon continued
innovation, creativity, and
consumer uptake. Specifical-
ly, focus is increasingly placed
on decreasing production and
streaming costs, and moving
towards an increased synchro-
nization and universalization
with audience and user tech-
nology. More commentary.
Affordable
FASTER
SLEEKER