Brief presentation on content marketing for budding people aspiring to have a career in this field and for everone else interested in digital marketing.

1. MOHAMMAD ATIF
14YEARS OF EXPERIENCE IN
CONTENT DEVELOPMENT
https://www.linkedin.com/in/mohammadatif1/
https://twitter.com/atifwriter
@atifmohd

2. DIGITAL MARKETING
Digital Marketing refers to the Use of
Various Digital Channels to Market
Products and Services in Order to
Reach Customers.

3. Types of Digital Marketing
 Content Marketing
 Search Engine Optimization
 Pay-Per-Click (PPC)
 Social Media Marketing
 Email Marketing
 Mobile Marketing
 Influencer Marketing
 Affiliate Marketing

4. WHAT IS CONTENT MARKETING
Content Marketing is the Process of
Creating and Sharing Quality Content
to Attract Prospects and Convert
Them into Customers.

7. TYPES of CONTENT WRITING
 SEO Content Writing
 Blogging
 Article Writing
 Web Content Writing
 Press Release Writing
 Affiliate Content Writing
 Social Media Posts
 Academic Content
Writing
 Product Review Writing
 Book Review Writing
 ORM Content Writing
 Technical Writing
 Copy Writing
 Creative Writing
 Product Description Writing
 Case Studies
 Video Scripts
 White papers
 Research Reports
 Infographic Content
 Proposal Writing

9. CONTENT WRITING TOOLS
 WritingTools: MS-Word, Google Docs
 Keyword ResearchTools: GoogleTrends, SEMrush
 Grammar Checkers: Grammarly, Ginger, Hemingwayapp
 Research Sites: Google Scholar, Gartner, Forrester, Nielsen
 Plagiarism Checker: Copyscape, Duplichecker, Quetext
 Headline Analyzer: Coschedule , Sharethrough
 SEOTools: Google Analytics,Ahrefs
 Blogging Platforms: Blogspot,Wordpress, Medium, LinkedIn,Wix
 Graphic DesignTools: Canva, Humaaans

10. TRAITS OF A QUALITY CONTENT WRITER
 Knack of Writing
 Hungry for words, strong vocabulary
 Love for reading
 Strong research skills
 Proofreading and Editing skills
 Understanding of SEO
 Should be able to grasp client requirement
 Able to meet the deadlines
 Open for constructive feedback
 Ever ready to improvise

11. CAREER IN CONTENT WRITING
 Can look out for a regular job in various content writing roles such
as SEO ContentWriter, copy writer, Editor, ScriptWriter
 Can work as a Freelance ContentWriter for various clients
representing assorted industries like IT, Business, healthcare,
finance,Travel & tourism, Lifestyle, etc.
 Can ensure lucrative earnings in both the cases
 Minimum qualification of graduation in Journalism, English or
related field is enough.
 Can also shift from any other field.
 Would be good to join a course before entering the fray.