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HOW DESIGNERS
FAILWREN LANIER //@HEYWREN
Things got 

really busy, really fast
#FAIL
Great UX requires 

more than deliverables
We fail to 

take initiative
You are responsible for 

your design process
Don’t wait for an invitation to 

do the work you want
1. Briefly describe what this feature will do.
2. Why are we building this?
3. What do we want to learn from this?
4. How will we know if we're successful?
Minimum Viable Kickoff Meeting
Look for opportunities 

to improve everything
We fail to 

include learning in 

every project
https://medium.com/@joulee
The Junior Designer
https://medium.com/@joulee
The Senior Designer
Think of your designs as
experiments
Hypothesis:
We can improve the Latest Activity UI by removing the List View option and
adding better filters and more accurate metadata
Design Experiment:
Remove the List View and replace with filters on user and recording type
Measurement:
• Analytics — use of the new filters
• Positive comments about new filters
• Complaints from users about loss of List View
Reduce your risk of failure by

focusing on learning
We fail to 

share UX with others
Make your entire team 

part of the UX process
Share your work 

early and often
Giving up control

can be very difficult
What will you do to

be a better designer?
THANK YOU!
http://wrenlanier.com
@heywren

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