This document provides tips for designers to avoid failure and improve their design process. It suggests that designers (1) take initiative to do work without waiting for invitations, (2) view every project as an opportunity to learn by including learning objectives and experiments, and (3) share their work early and often to get feedback and make the entire team part of the design process. The overall message is for designers to focus on learning, be open to improving, and involve others.

1. HOW DESIGNERS
FAILWREN LANIER //@HEYWREN

2. Things got
really busy, really fast

3. #FAIL

4. Great UX requires
more than deliverables

5. We fail to
take initiative

6. You are responsible for
your design process

7. Don’t wait for an invitation to
do the work you want

9. 1. Briefly describe what this feature will do.
2. Why are we building this?
3. What do we want to learn from this?
4. How will we know if we're successful?
Minimum Viable Kickoff Meeting

10. Look for opportunities
to improve everything

11. We fail to
include learning in
every project

12. https://medium.com/@joulee
The Junior Designer

13. https://medium.com/@joulee
The Senior Designer

14. Think of your designs as
experiments

15. Hypothesis:
We can improve the Latest Activity UI by removing the List View option and
adding better filters and more accurate metadata
Design Experiment:
Remove the List View and replace with filters on user and recording type
Measurement:
• Analytics — use of the new filters
• Positive comments about new filters
• Complaints from users about loss of List View

17. Reduce your risk of failure by
focusing on learning

18. We fail to
share UX with others

19. Make your entire team
part of the UX process

22. Share your work
early and often

23. Giving up control
can be very difficult

24. What will you do to
be a better designer?

25. THANK YOU!
http://wrenlanier.com
@heywren