SlideShare a Scribd company logo
1 of 11
Source: Images of Rolex watches, retrieved Feb 22nd 2011, www.rolex.com
Gillis, R. (2010, March 26).
“Ferrari Finds Smoke
   Without Fire”
    Wall Street Journal.
         Presented by:
    Miriam Mehdi (10-5461)
INTRODUCTION
SUBLIMINAL MESSAGES AND ITS
USE IN ADVERTISEMENT
Source: Branding of f1 racing cars by Marlboro, retrieved February 22nd 2011, www.f1fanatic.co.uk
Source: Flyer of Absolut Subliminal, retrieved February 22nd 2011,
www.absolutad.com
Source: Flyer of Absolut Subliminal, retrieved February 22nd 2011,
www.absolutad.com
Source: Flyer of KFC, retrieved March 11th 2011, www.consumerist.com
Subliminal Advertising

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