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- 1. Social Media B E C O M E A F A N !
- 2. What exactly is Social Media? It’s the use of web-based and mobile based networking platforms which make communication a two-way street. Social Networking is: Highly Interactive Extremely Engaging Brutally Transparent
- 3. Popular Social Networking Sites More than 200,000,000active users More than 35 million users update their status each day More than 2.5 billion photos uploaded to the site each month More than 3.5 million events created each month More than 1.6 million active Pages on Facebook More than 700,000 local businesses have active Pages
- 4. And… Over1,000,000users in Kenya
- 5. Twitter gets more than 300,000 new users every day. There are currently 110 million users of Twitter’s services. Started as a simple SMS-text service. More than a third of users access Twitter via their mobile phone.
- 6. An amazing fact about Twitter… Michael Jackson’s death on June 29th 2009 was first reported and spread rapidly overnight on Twitter, before it was later confirmed by mainstream news media houses such as CNN and CNBC.
- 7. Receives more than 2 billion viewers per day Every minute, 24hrs of video is uploaded onto YouTube Over half of YouTube is under 20 years You would need to live for around 1000 years to watch all the videos on YouTube
- 8. A YouTube Success Story… Top selling teen idol, Justine Bieber Was discovered from YouTube in 2008, by a Music talent scout who stumbled upon his uploaded video. He was then introduced to Usher. The rest is history….
- 9. Paid Media – Strangers Earned Media FANS ! :D Owned Media – Customers
- 11. So how does social media affect BRANDS? Consumers are talking about your brand openly Consumers are sharing, posting and uploading what they like..and what they don’t like..about your brand Consumers are recommending or disapproving your brand to others Consumers are going viral about your brand!
- 12. The tables have been turned now. Consumers are talking, and we’ve got to listen!
- 14. Get with the program…. Join the Social Media Bandwagon!
- 15. Thank You!