QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness. Qi means “Life Energy” in Chinese, and our mission is to infuse new life energy into brands, by helping brands to enable people to fill their own lives with energy, with wellness. We use proven techniques from brand marketing, design thinking, storytelling, and crowdsourcing to help brands in four areas: brand purpose, brand futures, brand design and brand stories. Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness. We are based in Shanghai, but our experience and network are international, and we will be delighted to work with brands and agencies anywhere in the world. For more, see: http://qicrafting.com

1. Welcome to
QiCrafting

2. Welcome to QiCrafting
QiCrafting is an insights and innovation
consultancy that helps brands find new
opportunities around wellness.
Qi means “Life Energy” in Chinese, and our
mission is to infuse new life energy into
brands, by helping brands to enable people to
fill their own lives with energy, with wellness.
We use proven techniques from brand
marketing, design thinking, storytelling, and
crowdsourcing to help brands in four areas:
brand purpose, brand futures, brand design
and brand stories.
Our current research focus is on exploring
emerging opportunities at the intersection of
quantified self and holistic wellness.

3. The Wellness
Opportunity

4. Think Wellness, Not
Illness
People around the world are rethinking
of their health in terms of wellness,
instead of illness.
Pharmaceuticals, healthcare and
insurance brand also have an
opportunity to redefine themselves
around wellness and occupy a bigger
space in people’s minds and hearts.
Photo from Flickr

5. Become a Wellness
Brand
All brand that can help people eat,
move, sleep or breathe better are
wellness brands, even if they don’t know
it yet.
All such brand have an opportunity to
create products, platforms, and
programs that help people in their quest
for wellness.
Photo from Flickr

6. Enable Wellness
Choices
People are taking responsibility for their
own wellness, including diet, exercise,
diagnostic and medication, and
depending less on the healthcare
system.
Brands have an opportunity to create
quantified self gadgets and apps to
enable people to make better wellness
choices and stick to them.
Photo from Flickr

7. Craft Wellness
Experiences
People are seeking out experiences that
enhance their sense of wellness, and
are willing to pay a premium for them.
Brands have an opportunity to create
wellness experiences that connect their
brand essence with a specific aspect of
wellness.
Photo from Flickr

8. The Qi Flow
Methodology

9. Qi Flow Methodology
Qi Flow
Methodology
Brand Design
6. Iteration
We use proven techniques from brand
marketing, design thinking, storytelling,
and crowdsourcing to help brands in
four areas: brand purpose, brand
futures, brand design and brand stories.
4. Insights
Brand Stories
Brand Purpose
3. Immersion
7. Inspiration
2. Intention
Brand Futures
8. Impact
1. Intuition
5. Ideation
Some rights reserved under Creative
Commons license. Please attribute to:
Gaurav Mishra/ QiCrafting.

10. Brand Purpose:
PurposeCrafting
We design wellness retreats to help
marketers re-connect with themselves
and their consumers as people, rediscover their brand’s purpose in relation
to wellness, and re-articulate it around
emerging opportunities in wellness.
Photo from Flickr

11. Brand Futures:
FutureCrafting
We design exploration quests to help
marketers understand early adopters
who are driving the quantified self
movement, and imagine future
scenarios on how technology might
change our relationship with
wellness, and its role in their own
businesses.
Photo from Flickr

12. Brand Design:
ChangeCrafting
We design innovation challenges to help
marketers use a range of divergence
and convergence tools to co-create new
wellness-themed products and services
with consumers, early adopters and
experts.
Photo from Flickr

13. Brand Stories:
StoryCrafting
We design storytelling workshops to
help marketers engage their consumers
as people, by creating, curating and
crowdsourcing purpose-inspired
wellness-themed brand stories.
Photo from Flickr

14. The Qi Mandala
Framework

15. Qi Mandala
Framework
QiCrafting’s Qi Mandala framework
identifies new opportunities spaces for
brands and startups to create new
products and services around health
and wellness.
From Illness
to Wellness
Sleep
Move
Breathe
Eat
Our current research focus is on
exploring emerging opportunities at the
intersection of quantified self and holistic
wellness.
Some rights reserved under Creative
Commons license. Please attribute to:
Gaurav Mishra/ QiCrafting.

16. The QiCrafting
Network

17. The QiCrafting Network
Gaurav
Mishra,
Shanghai
Amena Lee
Schlaikjer ,
Shanghai
We are pulling together a strong network
of brand strategists, innovation
specialists, quantified self experts, and
wellness practitioners to help brands
find emerging opportunities around
wellness.
To learn more about QiCrafting, visit
http://qicrafting.com,
email us at gaurav@qicrafting.com, or
call us at +8615618060597.
Yan
Liu, Shanghai
James Norris,
Singapore

18. qicrafting.com