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Sowmini.J
Project Officer ,CCCYC
UNICEF uses the term ‘child protection’ :
 preventing and responding to violence,
 exploitation and abuse against children-
 including commercial sexual exploitation,
 trafficking,
 child labour and harmful traditional practices,
such as female genital mutilation
 cutting and child marriage.
 Child Protection is a concept that aims to
protect children from all forms of abuse,
violence , effects of war and conflict,
neglect and abandonment, discrimination
and exploitation. It also includes the
provision of comprehensive care and/or
rehabilitation when necessary, particularly to
victims of child abuse and neglect.
Children's Education in India
 The majority of children are enrolled in school, but up to half don't
attend regularly. Many are pressured to work and earn money for their
families.
Child Labour in India
 Official figures indicate that there are over 12 million child workers in
India, but many NGOs reckon the real figure is up to 60 million. The
number of girls involved is not much lower than the boys.
 The largest, numbers work in places like textile
factories, dhabas (roadside restaurants) and hotels, or as domestic
workers. Much of the work, such as in firecracker or matchstick
factories, can be hazardous; even if not, conditions are often appalling
and simply rob kids of their childhood.
 By a law introduced in 2006, no child under 14 should work. But like
many laws in India, the problem is enforcement. 2 years after the ban
the Labour Ministry had carried out 12,000 operations but only made
211 prosecutions.
Child Abuse in India
 In 2007 the Indian Government published the results of one of the
world's largest and most sophisticated studies on child abuse, carried
out in conjunction with UNICEF and Save the Children. This detailed
research on over 12,000 children produced some shocking conclusions:
 Two thirds of children are victims of physical abuse. The majority are
beaten in school, and over half have to work seven days a week.
 Over 50% have faced some kind of sexual abuse, and over 20% of them
severe abuse.
 Half of children also face emotional abuse.
Source- http://www.friendsofsbt.org/statistics
Children in India -The Statistics
There are 440 million children in India over all 42 to 45% covered.
And what sort of life do these children have as they grow up? Well,
they face some of the toughest challenges of anyone:
Health for Children in India
About 27 million children are born each year in India. But nearly 2
million of them do not live to the age of five.
Due to malnourishment. India has over 200 million people in hunger,
and over 40% of the children who do live till 5 are malnourished.
Immunization is very low by world standards.
79% of children under 3 have anemia. Half of children have reduced
learning capacity because of iodine deficiency
Violations of the child’s right to protection take
place in every country and are massive, under-
recognized and under-reported barriers to child
survival and development, in addition to being
human rights violation.
UNDER THIS CIRCUMSTANCES……..
PLAYS VERY SIGNIFICANT ROLE IN PROTECTING THE
CHILDREN
Year 2000 onwards
 COMMNUCATION IS MOSTLY ONE WAY
 AUDIENCE HAS GREAT DEAL OF CHOICE
 REACH LARGE AND VAST AUDIENCE
 AIM MESSAGE TO ATTRACT LARGEST AUDIENCE
POSSIBLE
 INFLUENCE SOCIETY, AND ARE IN TURN
INFLUENCED BY SOCIETY
Media coverage helps to raise awareness of children issue of great public
interest among victims and parents.
Media plays an important role in prevention and in highlighting new and
emerging child issues in the community.
The media can also hold agencies and policy makers to account when necessary.
Media also plays the role of scrutinizing of a situation involving the death or
injury of a child, all should respect the rights and dignity of the children and
the families involved in the community.
Media professionals play a critical role in ensuring that children and their rights
and needs do not get lost or overlooked.
Media professionals can make a difference for children through ethical,
objective and accurate reporting on issues relating to children.
Media must not just report fairly, honestly and accurately on the experience of
childhood, but they must also provide space for the diverse, colorful and creative
opinions of children themselves.
Media professionals also engage directly with UNICEF. Their contributions
include:
Registering for UNICEF accreditation;
Participating in our media networks;
Developing in-depth reports through one-on-one interviews;
Learning about and helping other media professionals learn about ethical
guidelines for reporting on children, and donating their stories, blogs,
photographs and other media resources .
Media Plays a dominant role in Public outreach through publicity.
Learning about and helping other media professionals learn about ethical
guidelines for reporting on children, and donating their stories, blogs, photographs
and other media resources .
Media Plays a dominant role in Public outreach through publicity
Use of Radio and Television is also a means of media - Folk songs related to
Child Protection, street play, Campaign related child protection
Media can also educate the society through trainings, seminars , conferences in
updating latest developments regarding Acts and Legislations.
Effective awareness can be created in the target group Documentaries and Movies
in Mass Media.
Raising awareness about the rights of children and the promotion of children’s
rights is a challenge to media.
Use of Radio and Television is also a means of media - Folk songs related to
Child Protection, street play, Campaign related child protection,
LinkedIn
Twitter
Face book
Google+
Blogging
It helps us to reach out the children and teenagers in
more effective way in creating awareness.
In Twitter LinkedIn and Blogs – Create awareness
among officials
Using of Mobile in Mass communication will help out
to reach all categories of people quickly and
effectively
Sowmini Latest- R&U of Media
Sowmini Latest- R&U of Media

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Sowmini Latest- R&U of Media

  • 2. UNICEF uses the term ‘child protection’ :  preventing and responding to violence,  exploitation and abuse against children-  including commercial sexual exploitation,  trafficking,  child labour and harmful traditional practices, such as female genital mutilation  cutting and child marriage.
  • 3.  Child Protection is a concept that aims to protect children from all forms of abuse, violence , effects of war and conflict, neglect and abandonment, discrimination and exploitation. It also includes the provision of comprehensive care and/or rehabilitation when necessary, particularly to victims of child abuse and neglect.
  • 4. Children's Education in India  The majority of children are enrolled in school, but up to half don't attend regularly. Many are pressured to work and earn money for their families. Child Labour in India  Official figures indicate that there are over 12 million child workers in India, but many NGOs reckon the real figure is up to 60 million. The number of girls involved is not much lower than the boys.  The largest, numbers work in places like textile factories, dhabas (roadside restaurants) and hotels, or as domestic workers. Much of the work, such as in firecracker or matchstick factories, can be hazardous; even if not, conditions are often appalling and simply rob kids of their childhood.  By a law introduced in 2006, no child under 14 should work. But like many laws in India, the problem is enforcement. 2 years after the ban the Labour Ministry had carried out 12,000 operations but only made 211 prosecutions.
  • 5. Child Abuse in India  In 2007 the Indian Government published the results of one of the world's largest and most sophisticated studies on child abuse, carried out in conjunction with UNICEF and Save the Children. This detailed research on over 12,000 children produced some shocking conclusions:  Two thirds of children are victims of physical abuse. The majority are beaten in school, and over half have to work seven days a week.  Over 50% have faced some kind of sexual abuse, and over 20% of them severe abuse.  Half of children also face emotional abuse. Source- http://www.friendsofsbt.org/statistics
  • 6. Children in India -The Statistics There are 440 million children in India over all 42 to 45% covered. And what sort of life do these children have as they grow up? Well, they face some of the toughest challenges of anyone: Health for Children in India About 27 million children are born each year in India. But nearly 2 million of them do not live to the age of five. Due to malnourishment. India has over 200 million people in hunger, and over 40% of the children who do live till 5 are malnourished. Immunization is very low by world standards. 79% of children under 3 have anemia. Half of children have reduced learning capacity because of iodine deficiency
  • 7. Violations of the child’s right to protection take place in every country and are massive, under- recognized and under-reported barriers to child survival and development, in addition to being human rights violation. UNDER THIS CIRCUMSTANCES…….. PLAYS VERY SIGNIFICANT ROLE IN PROTECTING THE CHILDREN
  • 8.
  • 9.
  • 11.  COMMNUCATION IS MOSTLY ONE WAY  AUDIENCE HAS GREAT DEAL OF CHOICE  REACH LARGE AND VAST AUDIENCE  AIM MESSAGE TO ATTRACT LARGEST AUDIENCE POSSIBLE  INFLUENCE SOCIETY, AND ARE IN TURN INFLUENCED BY SOCIETY
  • 12.
  • 13.
  • 14. Media coverage helps to raise awareness of children issue of great public interest among victims and parents. Media plays an important role in prevention and in highlighting new and emerging child issues in the community. The media can also hold agencies and policy makers to account when necessary. Media also plays the role of scrutinizing of a situation involving the death or injury of a child, all should respect the rights and dignity of the children and the families involved in the community. Media professionals play a critical role in ensuring that children and their rights and needs do not get lost or overlooked. Media professionals can make a difference for children through ethical, objective and accurate reporting on issues relating to children.
  • 15. Media must not just report fairly, honestly and accurately on the experience of childhood, but they must also provide space for the diverse, colorful and creative opinions of children themselves. Media professionals also engage directly with UNICEF. Their contributions include: Registering for UNICEF accreditation; Participating in our media networks; Developing in-depth reports through one-on-one interviews; Learning about and helping other media professionals learn about ethical guidelines for reporting on children, and donating their stories, blogs, photographs and other media resources . Media Plays a dominant role in Public outreach through publicity.
  • 16. Learning about and helping other media professionals learn about ethical guidelines for reporting on children, and donating their stories, blogs, photographs and other media resources . Media Plays a dominant role in Public outreach through publicity Use of Radio and Television is also a means of media - Folk songs related to Child Protection, street play, Campaign related child protection Media can also educate the society through trainings, seminars , conferences in updating latest developments regarding Acts and Legislations. Effective awareness can be created in the target group Documentaries and Movies in Mass Media. Raising awareness about the rights of children and the promotion of children’s rights is a challenge to media. Use of Radio and Television is also a means of media - Folk songs related to Child Protection, street play, Campaign related child protection,
  • 17. LinkedIn Twitter Face book Google+ Blogging It helps us to reach out the children and teenagers in more effective way in creating awareness. In Twitter LinkedIn and Blogs – Create awareness among officials Using of Mobile in Mass communication will help out to reach all categories of people quickly and effectively