A master plan for L&D in 2020: humanising your learning
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Like it or not, the blueprint for an organisation's L&D approach is being forced to change, because our learners expect more. Multi-device learning. Social learning and open learning platforms; trends come and go, but humans remain inherently the same. And the challenges that we face in L&D remain the same as they always have: how do we motivate people to want to learn and how do we make our learning engaging and immersive? Join Dr. Richard Hyde, CEO at Mind Click, and Gary Spring, Head of Design at Barclays UK Academy, as they discuss how a humanised, user-centred L&D approach, focused on learners' needs, can deliver long term results for your organisation and prepare you for 2020 and beyond. Gary and Richard will explore: - How to capture hearts and minds of learners through deeper digital learning - Leveraging the human givens in your learning strategy, by tapping into what makes us tick - The future of L&D strategy - using modern technology to move mountains.
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A master plan for L&D in 2020: humanising your learning
- 1. Hey Gary, how about a joint talk at LTSF? Sure Richard, how about: A master plan for L&D in 2020: Humanising your learning Gary Spring, Head of Design at Barclays Richard Hyde, CEO at Mind Click
- 2. Enriched client conversations 27,000 C&G accredited colleagues Award winning Created a gamification revolution Great internal engagement & stories Strengthened our relevance in digital education Inspirational content Turbo charged the digital eagle movement Enhanced our external partnerships Disrupted Barclays internal learning Positively impacted 80,000 people Engaged internal colleagues with digital Barclays UK MTP “We will leave no one behind in the digital revolution” - Ashok Vaswani
- 3. Disruption spectrum Comfort Zone Innovation Answer at: http://pollev.com/mindclick
- 4. Be honest about your learning world. Are you on a comfort blanket or innovation quest? http://pollev.com/mindclick
- 5. “They're selling hippie wigs in Woolworths, man” Digital agencies invading our space Savvy customers know their opinions Playing safe is too risky New clothes for a new audience
- 6. What does this mean for Barclays?
- 7. What does this mean for Mind Click? Dovetailing with internal teams More technical innovation Campaign driven learning Integrate marketing expertise
- 8. Strategic Gamification with Barclays Pop by Stand 5 for your free hard copy of the whitepaper! Digital copy: http://goo.gl/SkPlkA
- 9. Learner becomes player Limited time for learning 1% of a working day Knowledge required ‘in the head’ 5-10% in 2016 User experience design Watch, listen, map Play the game Sessions, anxiety, progression
- 10. Barclays UK Academy Experience Our chance to fully leverage the DDL user experience for our learners Inspiring Credible Expert Tomorrow Surprising Simple Entertaining
- 12. Agile process Brain storm Paper version Aesthetics Levels Game engine Sprint Sprint Sprint Prototype
- 13. Technical Learning Gamification Platform
- 14. Survival of the fittest Look critically at your role Find strength in partnerships Take bold risks to survive Design for human beings
- 15. Thank you for listening to our story Swing by to see Mind Click on Stand 5 for your free hard copy of the whitepaper: Strategic Gamification with Barclays @mindclickuk Digital copy: http://goo.gl/SkPlkA Link to slides: http://hubs.ly/H03j4Ky0
Editor's Notes
- Met Gary last year as part of the Barclays supplier panel Early conversations very different to other engagements we’ve had Both supplier and organisation at a crossroads in application of learning technology Joint vision to radically change direction to keep pace with the modern learner An honest story of our parallel journey to survive in a challenging world Gary will open our story
- Speaker Notes: Not here to tell you how to run your Learning Function True story about how we have radically changed our approach to our role within the business, not because we are great thought leaders in the industry, but because we were in danger of becoming extinct 2 seminal moments of feedback for me My Son My Boss The DDL experience we turned down We knew best v users loved new approach
- Speaker notes: Choice respond or die Remain in our bubble of being a really great learning function who responds to its businesses needs (could have done this for another year or so) or Redefine our purpose so we became a disruptive force with and for our business, the team that leads innovation rather than follows neatly behind? Rhetorical Q – Where are you and your learning team on this Spectrum?
- We need to know who is with us Are you sitting on a comfort blanket or on an innovation quest? 30 seconds to respond https://www.polleverywhere.com/free_text_polls/emU6q9Gfcdv0l5Y
- I’ll give a similar story of the push for a different type of service from us as a learning supplier Quote from Withnail and I, end of the 60s, being a hippie is no longer cool Digital agencies have moved into our world and are winning awards for innovative solutions Not constrained by trad instructional design - creating solutions based on emotional impact Customers far more savvy about trends, ahead of the game, know what the modern learner needs For MC, playing safe would be very risky, could not afford to deliver safe solutions against higher expectations We needed new clothes for a new audience - as for Barclays we simply had to respond
- Speaker notes: We needed to turn the mirror on ourselves as leaders of a learning function. We asked ourselves the question which you might be considering - what does all this mean for me as a learning professional, what skills will we need for the future? Required us to up-skill ourselves Find new partners inside and outside of learning to help us with our thinking – we were novices in this digital and innovation lark A willingness to tackle the historical problems which previously fell into the too hard bucket such as Poor UX due to traditional LMS restrictions Mandatory Training Systems training etc And how do we adopt these fantastic Marketing techniques such as Gamification, Social Learning, Campaign Approaches into our proposition without them just becoming the next new shiny thing
- We thought long and hard about our survival in this new world We needed to broaden our skill base to embrace a much richer variety of digital learning innovations How could we work in partnership with a new breed of internal learning designer? How could we create technical innovations that embraced the very best that learning technology can deliver? How does the drive for campaign driven learning change the service we need to provide? It was also clear the campaign based learning required marketing skill to knit the components together over time
- Speaker notes: So suddenly rather than being passive, a pervasive culture was forming where our people felt engaged and excited about the prospect of innovating the way we would deliver learning in the future. However my observation was whilst everyone understands the implications of the Digital revolution we were struggling with the enormity and complexity of the agenda “where do we start” and therefore in order to make sense of this I penned the Gamification strategy outlined in Mind Clicks paper, which set out a overview of our core principles we could anchor our thinking to. In short whilst the world is changing rapidly our motivators remain the same, but the way we experience them has changed Piano – Game playing example Pop by stand 5 (Mind Click) to pick up a free hard copy of the strategic gamification with Barclays paper (giving out 100 free copies)
- Some eye opening stats on the modern learner. How limited they are in the amount of learning time available to them. What knowledge they need in their heads, compared to what they can find on the fly. Some insight as to how gamification can be mapped to learning in the workplace. Introduce user experience design/ empathic design
- Speaker notes: Having determined our Gamification strategy what did we actually do? Spent time studying our Users and determining what our Experience principles need to be for the future Inspiring – We want our users to see the value in what they are engaging with, to be sophisticated in the way we nudge them towards their goals To have a future orientated optimistic narrative around learning Credible Expert – We have to make our experience relevant, too often our users our passive in the whole process of learning as we continually push content to them We also want our users to be rewarded appropriately for their engagement Tomorrow – We want a platform which is innovative and progressive versus our traditional LMS Surprising – This is about delighting our users and making the experience feel personalised to them Simple – We want users to find the whole experience to be easy, you can actually find what you want quickly and simply! Entertainment – We have to inspire people to want to learn and to do this you have to be creative and get into the entertainment business
- Speaker notes: Secondly we had to drop our long held beliefs about how we operated This was hard for us as we had traditionally built to a Gold standard end point, trouble is by the time we eventually came to market our solutions were out of date and irrelevant We learnt from Digital Companies about how they build their solutions as an iterative process Agreeing an MVP and work in sprints And Test, Test and Test again The joy though comes from the process, no endless waiting for agreement, instead a creative journey which involves our customers and stakeholders, which grows and build through its different iterations. So where are we now
- Through talking to Gary, Rapid prototyping maps very well to a more agile process we have used Very effective for game design, many iterations required Group brainstorm Play it on paper Split design, learning and technical dev into 3 parallel streams Sprints then come out of each parallel stream All leading to a rapid prototype
- Speaker notes: We have been at this for about a year now We are about to launch our new secondary platform which embodies the core principles from our paper including eco centres, Rapid Design Content, badges, notifications, trophies and Leaderboards. This is only iteration 1, we are now considering how this can be used for Social and Campaign learning, as well as how we plug in the more sophisticated E-Learning and Game Style interventions And interestingly when we started all of this we were told it couldn’t work because of IT infrastructure, Security, Compliance etc however what we found was once we started to show our stakeholders what could be done the weight of energy for change was such that suddenly we were introduced to the folk who could help us overcome these challenges. Why …. Because it is absolutely aligned and actually helping to lead our Businesses Massive Transformational Purpose
- A joint summary on how learning functions HAVE to evolve to survive This impacts internal teams and suppliers It is disrespectful to our learners to not appreciate how their world is changing Look inwardly at what you do and your role in supporting modern learners Find partners internal and external who share the same mind set Together, conceive bold plans that push your organisations forward Cut through complexity and design simple, elegant solutions for human beings
- Thanks and come over a get a copy of the whitepaper