how to create brocher

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Creating Brochures

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What is a brochure?
• A small printed paper piece, usually a single sheet.
• Typically 8 ½" x 11" or 8 ½" x 14" tri-fold.
• Can have different dimensions or numbers of folds.

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Purposes a brochure can serve
A brochure can:
• Explain your organization's purpose and
services.
• Answer frequently asked questions.
• Offer how-to or health info.
• Tell how to find out more about your
organization.
• Promote a program or event.

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Who brochures can target
• Potential members and volunteers.
• Potential clients.
• Potential funders.
• Potential community partners and supporters.
• The press.
• The general public.

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What you can do with brochures
• Direct mail to targeted people.
• Attach to proposals or reports.
• Use in press kits and presentation folders
• Give to prospective employees and
volunteers.
• Distribute at meetings, fairs, conferences,
seminars, workshops, classes.

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Planning a brochure
• Gather ideas and examples.
• Brainstorm.
• Write an outline.
• Arrange topics in a logical sequence.

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Writing & designing a brochure
• Decide on computer vs. manual layout.
• Make a "dummy".
• Make a paste-up board.
• Review work and get feedback.
• Have your brochure printed or photocopied.
• Distribute your brochure.