This document discusses the importance of sharing and keeping alive an organization's "WHY", which is its core purpose or belief. It recommends clearly communicating the WHY to motivate employees and help them find their own reasons for working at the organization. It also suggests that a WHY can fade over time if not continuously front and centered in communication and daily actions. As an example, it notes that Southwest Airlines appears to still have a strong WHY of caring for employees who then care for customers, years after being analyzed in Start With Why. It also addresses some potential questions about what a WHY can be.

1. Take a Stand
Do the Things You Say You Believe
(Group # 1)

2. Share Your WHY
● Frankly speaking.
● Clear your why.
● Feel Comfortable
● Belief yourself.
● Tell about role modeled.
● Motivate them.
● Help to find their why.

6. Share the Tribe’s WHY

7. Who Should Attend?

8. Stop Seeing
Past

10. Keep the WHYAlive
To keep the WHY alive over time, we must keep it
front and center,communicating it and committing to
living it—on purpose, with purpose—every day.
Otherwise, a WHY can fizzle, fade or be forgotten. In
an organization, when the WHY goes fuzzy, we call
this the “split.”

11. Example
Southwest Airlines is a company that
builds its business around a belief in
caring for its employees, who in turn
care for their customers. In Start with
Why, Simon cited the airline as an
example of an organization that thinks,
acts and communicates by starting with
WHY. As we write this book seven years
later, it seems that Southwest’s WHY
remains alive and kicking.

12. ¿¿??Some confusion
related to WHY??¿¿

13. Can my WHY be my family?

14. Can I have more than one WHY?

15. Can my WHY change as I get older?

16. Can a WHY be bad or evil?

17. What’s the reason the WHY is always in
service to others?

18. Can a WHY be“to make money”?

20. Thanks for Attention