Statement of Intent

1. Proposal
The genre of the magazine Iwill create isCurrentAffairs;thiswill be amagazine thatisfocusedon
political andcultural importanttopicsthatare happeningcurrently.The companythatwill be publishing
my magazine iscalledDennis.Dennisalsoworks andpublishesothermagazinesbasedonsportshealth
and fitnessaswell ascomputerscience andtechnology.Mymaintargetaudience isquite wide witha
range of agesfrom 18-70 of bothgendersmale andfemale,itwillinterestpeoplewholike tobe upto
date withthe latestglobal news.Myprimarytarget audience will be aimedatpeople withahighincome
as my magazine will be fairlyexpensive.Itwill be aimedatpeopleingroupBwho have fairlywell paid
professionssuchasteachersandmiddle management.Mysecondarytargetaudience basedonsocial
economicgroupswill be aimedatgroupC1 whichcan alsobe knownas white collarworkers.These
include peoplewhohave jobssuchasnurses,bankclerksandoffice supervisors.Onthe psychographic
profilingmodelbothof these targetaudienceswillbe people whowouldbe placedassucceedersor
individualists.The name Ihave chosenformymagazine will be “Global Switch”.Ihave chosenthisname
because mymagazine isgoingto containglobal information of differenttopicssuchasPolitics,Climate,
Culture andPandemicssuchasCOVID19. The ideaof the word switchisthe differenttopicspresented
withinmymagazine.The fonttype thatI will use formymastheadandcover lineswillbe serif andmade
to standout. The cover line sizesandcolourswillbe basedontheirimportance.The bodytextusedin
the contentspage will be boldandinsans serif fontwhichisveryeasyto read.The layoutof my
magazine will be fairlyconventionalwithamastheadsituatedatthe topof the page in large textreading
lefttoright.However,Iwill have anadditional elementof askyline situatedabove the masthead.The
contentspage will be presentedin3vertical columnswithdifferentsections.The maincoverline that
will be presentedonmymagazine will be aboutCOVID19 saying“The fightagainstthe COVID19
outbreakcontinuesasnumbersrise.”Some othercoverlinesthatIam goingto include are aboutNHS
for example “Coronavirus:NHSworkersdue torunout of protective equipmentdue tothe spread,
PoliticsandClimate.Mymagazine will consistof 10 differentsectionsonthe contentsthese willinclude:
Britain,Europe,China,UnitedStates,Politics,Science,Economics,Business,CultureandArtsandBooks.
My magazine will be pricedat£4.99 whichisfairlyexpensive howevermytargetaudience willeasilybe
able to affordthisprice.A newmagazine will be publishedeveryfortnightwithuptodate information
aboutthe worldwide spread.The date of myfirstpublishedmagazine will be 20/03/20 and thiswill be
situatedatthe bottomof my magazine alongwithmybarcode andprice.