Overview of the skyscraper technique, a content writing technique popularized by Brian Dean of Backlinko. This technique allows you to build on already valuable content and rank high in search engines for specific keyword phrases. Free to use under Creative Commons license, must credit "Mike Wood, Legalmorning.com."

1. LM Marketing Academy Views
Traffic
Social Shares
Backlinks

2. Find content that ranks
high for the search term
you want to rank for.
Share the content and
incorporate into a link
building strategy
Research the content to
find out what people like
about it.
Write a better piece of
content that builds on
the information.

3. Search Google for a specific keyword
phrase that you want to rank for.
Search keyword variations to see
which pieces of content rank for each.
Choose the piece(s) of content that
consistently rank for your keyword
phrase and similar keyword phrases.

4. Read through each piece to see why it
stands out (the "why" it ranks).
What is the writing style?
What types of images do they use?
Calls to action?
Headings and subheadings?
Types of
Headings Used
Tone
Link
Structure

5. Using the high ranking content, write
something better, building on top of
information they already covered.
Do NOT copy the content word for
word. You need to cover the same
topic areas it covers, only in your own
words.
Use similar style for images, headings,
and tone

6. Promote the content. Share on social
media and also use it in your backlink
strategy (have others link to it).
Make sure to link the content
internally from other content on your
website.