Enhancing Online Engagement with Strutta's Platform


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  • Enhancing Online Engagement with Strutta's Platform

    1. 1. The Contest Platform Company Introduction Build a Better Promotion Please Contact: Mike Wei | Business Development | mike.wei@strutta.com | Toll Free: 1-877-477-5717 ext. 2002
    2. 2. What is Strutta? Strutta is a platform that enables anyone to create, manage and promote contests around User Generated Content and Social Media Save time and money with the Strutta Contest Platform! 2
    3. 3. What is a UGC Contest? Consumers participate by uploading content to your promotion site Videos short films, commercials, home videos, vacation trips, sports action, V-logs, Machinima, video game sessions Photos babies, pets, precious moments, landscape, Hot or Not, fashion design, modelling Music original songs, performances, karaoke, battle of the bands Narrative stories, recipes, Why I Should Win essays, punch lines to jokes 3
    4. 4. Why Run a UGC Contest? Engagement When consumers upload their content to your contest they: • Take ownership in the promotion • Naturally share the contest through their social graph • Entrants visit the site often to follow the competition Social media drives contest virality: • Many visit to view and vote for their favorite entries • Voters are invested because they drive the outcome • Voters visit the site often to follow the competition Amplification Effect Generate valuable crowd sourced content to be leveraged across channels: • Paid media • Joint Promotion Partners • Public Relations • Social Media 4
    5. 5. UGC Is Not A Passing Fad User Generated Content defines the web as we know it today. The democratization empowered by digital technologies and social media make it easy for everyone to produce and share content. Great UGC promotions harness the power of creation and sharing. It’s the job of marketers to create and build better promotions. Strutta is here to help! 5
    6. 6. Reason to Believe UGC Promotions Enhance: Brand equity Brand loyalty Lead generation Sales initiatives 6
    7. 7. Who We’ve Worked With 7
    8. 8. Why Strutta? Eliminate Complexity and Hassle • If you’ve ever tried to run a UGC contest, you know you must either cobble together a solution from scratch or pay the price for custom development. • With Strutta you can easily launch a cost effective promotion with our flexible and scalable platform. Contest Logic Built-in • User Submissions (media management) • Sorting, Judging & Voting • Multiple Rounds (bracketed tournaments, weekly draws, award show) Flexible Platform • Contest Builder • Contest API • Custom Services 8
    9. 9. Strutta’s Platform Contest Engine Contest logic and configuration, Media management, Hosting, Serving, Voting mechanics Contest Builder Contest API • Complete set of tools to do it yourself • Build entirely unique promotions • Multiple templates • White labeled front and back end • Add your contest messaging and brand ID • Connect to existing databases Custom Services Campaign Strategy, Design and Development, End-user Support 9
    10. 10. Builder & Dashboard You’re in Control Contest Builder • Strutta allows you to create and launch a contest quickly without hassle • Customize Strutta templates with your: • Brand ID (logos & backgrounds) • CSS style sheet • Contest messaging • Sponsor/partner logos • URL of choice • Select your contest model (i.e, voting, judging) • Survey option on entry and/or voting • Edit contest details at anytime Dashboard • Moderate submissions • Message contestants and voters • View stats and metrics • Download entrant, voter & survey data • Online judging interface 10
    11. 11. Contest Builder Template Add Custom Header Page Tabs Login options (Fixed pages and text may (including Facebook Connect) be replaced with CSS) Recent entries displayed on contest home page. Intro Photo/Video View Top Rated and search all on Entries page. Add Judges (photos and bios) Add Sponsors 11
    12. 12. Contest Builder Examples 12
    13. 13. API Overview Develop on the Strutta Engine Use the Strutta API to create your own custom contest themes and ideas. Options are limitless. API Features Include • Access to all features of the Strutta platform • Contest logic • Media processing and serving • Vote tabulation • Fraud detection • Entry playlist optimization • Complete “White Label” solution Integrate with Existing Databases • CRM systems • E-commerce & gift registries • 3rd party partners Platform Support • Strutta can help you break new ground with our tools 13
    14. 14. API Contest Examples 14
    15. 15. Key Feature: Social Integration Amplify Your Promotion • Contests are a more powerful marketing tool today because of the explosion of social media • Sharing and virality greatly extends the reach of your contest Multiple Integration Points • Entries are easily shared via email, Facebook, Twitter and MySpace • Facebook Connect allows entrants & voters to login with their Facebook account and publish contest activity to their news stream • Branded widget allows: embed on blogs, Facebook fan pages and voting from 3rd party web sites Facebook • Facebook platform contest apps • Promotion policy workaround 15
    16. 16. Key Feature: Analytics Track the Success of Your Contest • Contest site visits • Number of submissions • Entry views • Votes cast Social Metrics • Links Shared • Social media channels shared through • Traffic multiplier • Virality score • Top influencers (which entrants drove the most traffic to your site) Additional Analytics • Easily add your own Google Analytics code via the Contest Builder 16
    17. 17. Key Feature: Fraud Guard Cheaters Never Win! Our proprietary fraud detection works overtime to ensure the integrity and fairness of any voting in your contest. Protection • Secure sign-up process • Email authentication • Facebook Connect • Filters (votes per IP and more) Dashboard Tracking • Review suspicious activity • Bot detection & notification • Delete questionable votes 17
    18. 18. Winning Results $18 million worth of wedding registries 14,000 photo submissions in six weeks More than 2.5 million video views created Crowd sourced 1300 recipes 20 local radio station contests Winners Worldwide participation with multi-lingual Added more than 5,000 Facebook fans compete in national voting contest site More than 1 million votes cast 18
    19. 19. Case Study Crate & Barrel Ultimate Wedding Campaign Promote Crate and Barrel’s gift registry services in the United States. Solution Integrated photo contest with Crate and Barrel’s wedding registry service via Strutta API Result • 9,000 contest entries “This promotion was a first for Crate and Barrel • 9,000 gift registries (min. $2000 each) and it was essential that we select a platform • 450,000 votes cast that was flexible, scalable and reliable. We are very pleased with the Strutta contest platform.” • 5 million + views -John Seebeck Direct Marketing Business Director at Crate and Barrel http://ultimateweddingcontest.com 19
    20. 20. Case Study Tourism New Zealand Your Big Break Campaign Highlight the natural beauty of New Zealand and find the greatest independent film maker. Solution Strutta’s platform powered the video contest site, and supported client execution via Facebook, Twitter, blogs, and paid media. Result • 1,100 Video Entries “The Strutta team has been extremely flexible and eager to help us achieve the best results. I • 200,000 Unique Visitors to Site highly recommend Strutta and look forward to • 2.5 million + Video Views working with them in the future.” • Created an engaged community of film makers on Facebook - Ivan Kayser VP at Hill & Knowlton (PR Agency for Tourism New Zealand) http://your-big-break.com 20
    21. 21. Pricing Contest Builder Contest API Custom Services $2500 $5000 Quote to spec You design, set up, and launch Receive full access to the Strutta Whether utilizing the Contest your contest with our online Contest Engine to build your Builder or API, we can help bring tools custom site or application your vision to life Pricing for the Contest Builder and API is based on a single contest, up to 3 months in duration. Extended promotion windows and multi-contest pricing are available. 21
    22. 22. Platform Benefits • Saves development time and resources • Branded experience • Single web destination • Manage contest logistics • Supports sponsors and partners • Integrates with social media platforms • Proprietary fraud tracker preserves brand integrity • White label solution through Strutta API • 100% scalable and customizable • All media hosting and end-user delivery included in the service 22
    23. 23. Please Contact: Mike Wei | Business Development | mike.wei@strutta.com | Toll Free: 1-877-477-5717 ext. 2002