KickApps For Web Publishers


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KickApps Overview

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KickApps For Web Publishers

  2. 2. A Changing World of Expectations <ul><li>“ 93 percent of Americans believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present, but also interact with its consumers via social media. ” </li></ul><ul><li>2008 Cone Business in Social Media Study, September, 11-12, 2008 </li></ul>
  3. 3. KickApps Offering <ul><li>KickApps provides solutions for reinventing websites by enabling experiences that are: </li></ul><ul><li>• Social </li></ul><ul><li>• Interactive </li></ul><ul><li>• Dynamic </li></ul><ul><li>• Distributed </li></ul><ul><li>• Data-informed </li></ul>
  4. 4. Complete Social Web Publishing Solution Social Media Online Video Interactive Advertising Customer Insight Site Management
  5. 5. What KickApps Can Do For You KickApps Powered Communities: • External and internal • Fan communities • Marketing and research • Customer and partner support •  Knowledge sharing • Product innovation and crowd sourcing Grow and create new revenue Grow your audience Gain deeper customer relationships and insights Engage customers and partners
  6. 6. Who is using KickApps? Consumer and Corporate Marketing
  7. 7. Who is using KickApps? Broadcasters / Television
  8. 8. Who is using KickApps? Publishers / Magazines Radio and Music Sports
  9. 9. Solutions
  10. 10. Solutions: Growing and Energizing Audiences
  11. 11. Solutions: Create a Community Around Your Content
  12. 12. Solutions: Socializing Brands
  13. 13. Solutions: Extending the Fan Experience
  14. 14. Solutions: Social Interactions With Content
  15. 15. Solutions: Widgets to Syndicate Activity & Content
  16. 16. Solutions: Custom Video Players
  17. 17. Solutions: Threading Social Across Your Website
  18. 18. Solutions: Creating Niche Community Websites
  19. 19. Difference The
  20. 20. KickApps Social Graph Engine™ Marketing & Promotions Intelligent Advertising CRM Product Development Editorial Programming Customers Prospects Members Fans Partners KickApps Social Graph Engine™
  21. 21. KickApps Difference: Risk Free Development Removing risk by testing the entire platform from A-Z (API Developer Kit & WYSIWYG Tools)
  22. 22. KickApps Difference: Deployment Choices Your choice of strategy, deployment and growth 3rd Party Agency or Developer KickApps Client Solutions KickApps Supports You Your Resources KickApps Platform
  23. 23. KickApps Difference: Flexible and Scalable Deployment Private Label Hosted Pages API Developer APIs Content APIs Open Architecture Integrate custom KickApps hosted pages through design, look and feel, and feature selection Full suite of productized feature & functionality APIs to achieve deep levels of integration with social and media functionality into your website RSS APIs and Widgets to deploy, syndicate and deliver content through your website and across the web <ul><li>Extend platform functionality with 3 rd party applications via plug-in architecture </li></ul><ul><li>Ownership and control of membership and data </li></ul><ul><li>Single sign-on and support for Open ID </li></ul>
  24. 24. KickApps Difference: Single Sign-On
  25. 25. KickApps Difference: Building Applications with Ease Application Studio (Video Players, Widgets and Feeds)
  26. 26. KickApps Difference: On & Off Page Applications & Widgets Video Players, Widgets and Feeds Built Using the Application Studio
  27. 27. KickApps Difference: Push Activity on Facebook
  28. 28. KickApps Difference: Integration Customer Relationships Collaboration Analytics Publishing
  29. 29. KickApps Difference: Open Architecture & 3rd Party Apps
  30. 30. KickApps Difference: Multiple Websites, One Platform Create and operate multiple branded communities Spawn micro-communities based on interests
  31. 31. Next Steps
  32. 32. Client Solutions: Steps to Success Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Market and Needs Assessment Strategy Recommendations Technical Development Creative Services Programming and Launch Community Management Ask for our white paper: 9 Steps to a Successful Online Community
  33. 33. Client Solutions: Steps to Success The KickApps Client Solutions team can assist by providing the following services: • Strategy Consulting • Implementation Services • Management & Growth Services As part of our Professional Services engagement, the KickApps Project Manager will create a customized project plan, based upon the specific details and timeline of your project. KickApps Platform
  34. 34. Appendix
  35. 35. KickApps Management Team <ul><li>David Lapter, CFO </li></ul><ul><li>CTSpace </li></ul><ul><li>RomCap Srl </li></ul><ul><li>GRP Partners </li></ul><ul><li>Rahul Daterao, CTO </li></ul><ul><li>Bankers Trust </li></ul><ul><li>Deutsche Bank </li></ul><ul><li>Citigroup </li></ul><ul><li>Lehman Brothers </li></ul><ul><li>Michael Chin </li></ul><ul><li>SVP, Marketing </li></ul><ul><li>Bite Communications </li></ul><ul><li>Stormplay Entertainment Systems </li></ul><ul><li>Niehaus, Ryan, Wong </li></ul><ul><li>Mike Sommers, SVP, Products </li></ul><ul><li>AOL </li></ul><ul><li>Prodigy </li></ul><ul><li>Alex Blum, CEO </li></ul><ul><li>JumpTV: President & COO </li></ul><ul><li>AOL: VP, Products, GM, AOL TV </li></ul>
  36. 36. KickApps Team <ul><li>Board of Directors: </li></ul><ul><ul><li>Eric Alterman, Founder and Chairman </li></ul></ul><ul><ul><li>Jordan Levy: Softbank Capital </li></ul></ul><ul><ul><li>Santo Politi: Spark Capital </li></ul></ul><ul><ul><li>Woody Benson: Prism Venture Partners </li></ul></ul><ul><ul><li>Jarl Mohn: MobiTV, Chairman of CNET, Founder and CEO Liberty Digital, past president MTV Networks </li></ul></ul><ul><ul><li>Sara Levinson: Chairman of Club Mom, Director of Harley Davidson, Former President Rodale, NFL Properties, and MTV Networks </li></ul></ul><ul><ul><li>Mark Morrissette: North Atlantic Capital </li></ul></ul>
  37. 37. System Infrastructure
  38. 38. Software Architecture