The slide pack for my presentation and workshop to the IIIBA Brisbane chapter event on 4 October 2018.

1. DESIGN THINKING FOR
BETTER BUSINESS ANALYSIS
MIKE STARRS
THURSDAY 4
OCTOBER 2018

2. AGENDA
 A brief introduction of design concepts.
 A new look at combining design concepts.
 Group-based workshop activity.
 Around the room discussion and wrap-up.

3. WHAT IS DESIGN?
 Design thinking is a creative approach to solution-
based problem solving that puts people at the
centre, enabling solutions that people truly want
and need.
 Human-centred design is also a creative approach
to problem solving. It’s a process that starts with the
people you’re designing for and ends with new
solutions that are tailor made to suit their needs.

4. FOUR PHASES OF DESIGN THINKING
 Discover problems or opportunities.
 Define all the possibilities.
 Develop potential solutions and prototypes.
 Deliver a solution that is desirable, feasible, and
viable for the user.

5. THREE METHODS OF HUMAN-CENTERED
DESIGN

6. A DASH OF LEAN STARTUP
 Both design practices rely on prototyping.
 Developing effective MVP’s is critical.
 Rapid prototyping and learning is essential.

7. COMBINING THE DESIGN APPROACHES

8. BABOK® TECHNIQUES FOR BA’S
 Discover through Inspiration – Identify the current
state:
 Interviews, Personas, Workshops, Stakeholder Lists,
Observation, Business Model Canvas, Value Stream Maps.
 Refine through Ideation – Validate the current state
and elicit & prioritise requirements:
 The 5 Why’s, Epics, User Stories, Acceptance Criteria, value-
based prioritisation, Scope Models.
 Prototype & Build – Ideate to Implementation:
 Sprints, Prototypes, Customer Journey Maps.
 Feedback – Implementing w/ Build-Measure-Learn:
 Evaluation Criteria, Given-When-Then, Definition of Done.

9. WORKSHOP ACTIVITY
 Opportunity: As we move further into the digital &
mobile age, the Department of Transport and Main
Roads (TMR) wants to pilot a digital drivers license
to reduce counterfeiting and delivery costs for
licenses, communications and other posted
materials.
 Develop a mobile drivers license prototype using
the skills and techniques presented today.
 Use your customers to elicit requirements, observe
usage, and improve your prototype over 3 sprints.

10. WORKSHOP TIMELINE
 Sprint 1 – 0:10 to develop initial prototype.
 Demo 1 – 0:05 for your customer to use the app.
Observe, ask questions, elicit requirements.
 Sprint 2 – 0:15 to iterate using customer feedback.
 Demo 2 – 0:05 to show your iteration & get final
customer feedback.
 Sprint 3 – 0:10 to finalise your prototype.
 Total 0:45 to iterate and finalise prototypes.

11. PRESENT YOUR PROTOTYPES
 Each group has 2 minutes to present their final
prototype to the room.
 Tell us what sort of techniques you used.
 How was the experience for the group?
 How much did your final prototype change from the
initial sprint?

12. CUSTOMER FEEDBACK
 How was the experience for you sitting on the other
side of the table as a customer rather than a BA?
 Did the prototype evolve to meet your requirements
and expectations?
 How do you think your group did to satisfy your
needs as the customer?
 Other comments or feedback.

13. DISCUSSION AND FINAL WRAP-UP
 Have you used design techniques in your role as a
BA in the past?
 Are you more likely to consider design as a
technique in your toolkit in the future?
 How do you think design can help Business
Analysts?
 Comments or Questions

14. DESIGN TOOLS & RESOURCES
 Design Council - https://www.designcouncil.org.uk/
 Design Kit - http://www.designkit.org/human-centered-design
 Kayla J. Heffernan - http://www.kaylaheffernan.com/
 MAKE Studios - https://www.makestudios.com.au/
 MindTools - https://www.mindtools.com/pages/article/build-measure-
learn.htm
 The Lean Startup - http://theleanstartup.com/principles
 Zaana Howard - https://zaanahoward.com/