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The User Journey - How to create and pitch

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Everyone has an opinion about how a design should work and knowing what tools to use to make sure your voice is heard can make or break your career as a UX Designer. A well created user journey allows the UX Designer to effectively shepherd the user\\\'s goals into the design process, will dramatically reduce friction between stakeholders and raise the profile of the UX practice within the organization.

In this presentation, you will learn the following:

- Who to include in the user journey creation process
- When in the design process to use it
- What components are used to build one
- How to effectively pitch one

Published in: Design

The User Journey - How to create and pitch

  1. 1. User Journey Workshop | 1 User Journey We make digital experiences worth experiencing @denislesak
  2. 2. User Journey Workshop | 2 • How to create a user journey • How to pitch a user journey What You Will Learn
  3. 3. User Journey Workshop | 3 Business Goals User Goals Business Requirem ents BestIn Class Audit U serInterview s U serPersonas Site M apU serJourney W irefram es U IReviewU AT Review U sability Testing Studio Design Process Results Review Where The User Journey Fits
  4. 4. User Journey Workshop | 4 • Business Goals • Business Value Proposition • User Goals • User Profile • High Level Steps • User Tasks At Each Step • User Goals At Each Step • User Emotions At Each Step • Time Estimate • Other Supporting Information Components
  5. 5. User Journey Workshop | 5 • Establish A Frame Of Reference • Gain Consensus • Build Momentum For Your POY • Head Off Inefficient Dialogue During Wireframe Stage • Move Conversation Away From “How It Looks” and “I Don’t Like That” • Move Conversation Towards “Does This Solve The Problem” and “Does This Reduce Steps” • Keeps Your Focus On The Correct Goals - The User Goals
  6. 6. User Journey Workshop | 6 Setster
  7. 7. User Journey Workshop | 7 Setster
  8. 8. User Journey Workshop | 8 Setster
  9. 9. User Journey Workshop | 9 Setster
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  11. 11. User Journey Workshop |11 Setster
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  13. 13. User Journey Workshop |13 Setster
  14. 14. User Journey Workshop |14 Hautelook
  15. 15. User Journey Workshop |15 Hautelook
  16. 16. User Journey Workshop |16 Hautelook
  17. 17. User Journey Workshop |17 Hautelook
  18. 18. User Journey Workshop |18 Desk Drop
  19. 19. User Journey Workshop |19 Desk Drop
  20. 20. User Journey Workshop |20 Desk Drop
  21. 21. User Journey Workshop |21 Desk Drop
  22. 22. User Journey Workshop |22 Desk Drop
  23. 23. User Journey Workshop |23 Service Titan
  24. 24. User Journey Workshop |24 Service Titan
  25. 25. User Journey Workshop |25 Service Titan
  26. 26. User Journey Workshop |26 Service Titan
  27. 27. User Journey Workshop |27 Service Titan
  28. 28. User Journey Workshop |28 Service Titan
  29. 29. User Journey Workshop |29 Service Titan
  30. 30. User Journey Workshop |30 Housecall Pro
  31. 31. User Journey Workshop |31 Housecall Pro
  32. 32. User Journey Workshop |32 Housecall Pro
  33. 33. User Journey Workshop |33 Housecall Pro
  34. 34. User Journey Workshop |34 Housecall Pro
  35. 35. User Journey Workshop |35 Housecall Pro
  36. 36. User Journey Workshop |36 • Business Goals • Business Value Proposition • Empathy Map • User Goals • User Profile • High Level Steps • User Tasks At Each Step • User Goals At Each Step • Time Estimate • Other Supporting Information Summary

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