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Media AS Planning Research 
Michael Billingham
Masthead allows readers to 
acknowledge what the magazine 
they’re reading is about and also 
gives information on a contents to 
win prizes. 
The layout looks quite 
messy at first glance, yet all 
Kerrang magazines follow 
near enough the same 
layout with one large image 
relating to the main story, 
pictures to do with posters 
in the magazine and 
another small picture for a 
different story, followed by 
various text posts relating to 
further stories in the 
magazine. 
Glossy magazine, as 
it is popular and so 
shows to be good 
quality 
The font size varies as the pictures do, the 
more main stories have larger text to 
show the reader the key parts of the 
magazine from first glance. The fonts vary 
between three, the magazine title and 
then two fonts for stories, one used for 
main aspects such as names whereas the 
other describes what’s happening with 
that person/band 
The cover price is displayed in the 
bottom right next to the issue 
number (£2.20 or Aus: $6.95) 
The cover stories explain what 
has happened recently with a 
certain band or solo artist
The whole cover is made up of mostly 3 
colours: red, white and black. Even the main 
subjects clothing shows only these three 
colours. 
The magazines title is almost completely covered 
with only one letter being fully visible, this shows 
that Kerrang Is big magazine and therefore does 
not have to show the name for people to know 
the magazine 
The text through out 
the page is very similar 
except for the main 
article where the text 
font is somewhat like 
that of a typewriter to 
give the impression that 
it was done on the spot 
without planning and 
it’s exactly what Corey 
Taylor said, and that 
there has been no 
editing to it 
The text for the main article 
is on a tilt whereas the 
other large titles are all 
straight, thus allowing the 
main story to stand out on 
the page 
The very top of the page shows the 
magazine’s name and a current 
competition. This stands out because 
before you buy the magazine, the top 
of it is all you shall see whilst it’s on 
the shelf 
The story on paramour stands out too as it is the 
second biggest image on the page, this is to refer 
to it as another main story but not as big as the 
cover image
Media Pack 
• The target audience for Kerrang magazine as show through their 
media pack is mid to late 20 year olds and within the ABC1 Social 
classes (upper middle, middle and lower middle class) 
• Their typical reader is described as: 
• This then allows them to advertise products which this age range is 
more likely to buy, thus obtaining more from advertising companies
• The start of the article is rather comic as it refers to the “Kerrang 
office” as a fun place to work with music tea and dinosaur toys. 
Which follows throughout the article as it has been written in a non-formal, 
intriguing feature which will entice the readers.

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Media AS Planning Research

  • 1. Media AS Planning Research Michael Billingham
  • 2. Masthead allows readers to acknowledge what the magazine they’re reading is about and also gives information on a contents to win prizes. The layout looks quite messy at first glance, yet all Kerrang magazines follow near enough the same layout with one large image relating to the main story, pictures to do with posters in the magazine and another small picture for a different story, followed by various text posts relating to further stories in the magazine. Glossy magazine, as it is popular and so shows to be good quality The font size varies as the pictures do, the more main stories have larger text to show the reader the key parts of the magazine from first glance. The fonts vary between three, the magazine title and then two fonts for stories, one used for main aspects such as names whereas the other describes what’s happening with that person/band The cover price is displayed in the bottom right next to the issue number (£2.20 or Aus: $6.95) The cover stories explain what has happened recently with a certain band or solo artist
  • 3. The whole cover is made up of mostly 3 colours: red, white and black. Even the main subjects clothing shows only these three colours. The magazines title is almost completely covered with only one letter being fully visible, this shows that Kerrang Is big magazine and therefore does not have to show the name for people to know the magazine The text through out the page is very similar except for the main article where the text font is somewhat like that of a typewriter to give the impression that it was done on the spot without planning and it’s exactly what Corey Taylor said, and that there has been no editing to it The text for the main article is on a tilt whereas the other large titles are all straight, thus allowing the main story to stand out on the page The very top of the page shows the magazine’s name and a current competition. This stands out because before you buy the magazine, the top of it is all you shall see whilst it’s on the shelf The story on paramour stands out too as it is the second biggest image on the page, this is to refer to it as another main story but not as big as the cover image
  • 4. Media Pack • The target audience for Kerrang magazine as show through their media pack is mid to late 20 year olds and within the ABC1 Social classes (upper middle, middle and lower middle class) • Their typical reader is described as: • This then allows them to advertise products which this age range is more likely to buy, thus obtaining more from advertising companies
  • 5.
  • 6. • The start of the article is rather comic as it refers to the “Kerrang office” as a fun place to work with music tea and dinosaur toys. Which follows throughout the article as it has been written in a non-formal, intriguing feature which will entice the readers.