Business analytics in the enterprise


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The past few years have seen the advent of several new ways to collect data from customers. As a result, data from input sources—whether user or machine generated—has exploded and provides an opportunity to uncover insights like never before. The trend of big data, coupled with the desire for companies to improve their traditional business intelligence capabilities, is driving IT organizations to seek solutions that can help improve analytics at their business.

With an enterprise-class business analytics solution that provides the right level of governance and easier management IT departments can play a strategic role in nurturing natural decision making among business managers while significantly increasing the company’s competitive edge. Familiar tools and the ability to manage structured and unstructured data, both inside and outside the business, are key to strengthening the bond between the business decision makers and the IT organization and creating a truly data-driven culture.

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Business analytics in the enterprise

  1. 1. Business Analytics in the Enterprise
  2. 2. The need Tackling growth in the volume, velocity and variety of data 44% of users (350M people) access Facebook via mobile devices. Mobility 50% of Gaming consoles are now used an average of 70% of U.S. 1.5 hrs/wk smartphone owners regularly shop online via their devices. to connect to the Internet. 60% of U.S. millennials use mobile devices to research products. 33% of BI will mobile data will be audio and video streaming by 2014. Mobility Cloud Social be consumed via handheld devices by 2013. 2/3 of the world's mobile data traffic will be video by 2016. Big Data 1 in 4 38% of people Facebook users add their location to posts (2B/month). recommend a brand they “like” or follow on a social network. 500M Tweets are hosted on Twitter each day. Brands get 100M Facebook “likes” per day. 1.8 zettabytes of digital data were in use worldwide in 2011, up 30% from 2010. 80% growth of unstructured data is predicted over the next five years.
  3. 3. The business opportunity A few ways companies are capitalizing on the influx of data
  4. 4. Our perspective A holistic approach to business analytics Embrace insight naturally Move fast. Move first. Accelerate broad adoption
  5. 5. Embrace insight naturally Are analytics a natural part of your business?
  6. 6. Move fast. Move first. What more could your business do with the data available? Uncover new insights with the world’s data
  7. 7. Accelerate broad adoption Enabling IT to drive business forward
  8. 8. Microsoft’s solution Move fast. Move first. Embrace insight naturally Accelerate broad adoption
  9. 9. What will your business uncover? Gaining competitive advantage by moving first and fast in your industry Churn analysis Fraud detection Life sciences research Legal discovery Social network analysis Traffic flow optimization Natural resource exploration IT infrastructure optimization Weather forecasting Healthcare outcomes Advertising analysis Equipment monitoring Web app optimization Smart meter monitoring
  10. 10. How to get started Next steps Work with Microsoft Services to quickly deploy a business analytics solution