The past few years have seen the advent of several new ways to collect data from customers. As a result, data from input sources—whether user or machine generated—has exploded and provides an opportunity to uncover insights like never before. The trend of big data, coupled with the desire for companies to improve their traditional business intelligence capabilities, is driving IT organizations to seek solutions that can help improve analytics at their business.
With an enterprise-class business analytics solution that provides the right level of governance and easier management IT departments can play a strategic role in nurturing natural decision making among business managers while significantly increasing the company’s competitive edge. Familiar tools and the ability to manage structured and unstructured data, both inside and outside the business, are key to strengthening the bond between the business decision makers and the IT organization and creating a truly data-driven culture.