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Why Youth? Why Now?
•   Today’s global youth population is largest in
    history of world.
•   1.5 billion people between 12 and 24.
•   1.3 billion of them live in developing countries.
•   Youth comprise more than 50% of the population
    in some developing countries.
Global Youth Unemployment
•   620 million unemployed youth (15-24)
•   Adult -Youth Unemployment Globally - 1:2.8
    •   North Africa – 3.8
    •   SE Asia/Pacific – 5.0
Designing YFS: How are youth-inclusive
      financial services unique?

                Slight modifications to terms
                and conditions


                Complementary non-financial
                services


                Delivery channels and
                marketing techniques
Socio-Economic Case for Serving Youth
•   Young people are economically active
•   Young people need savings
•   Young people borrow money
•   Existing youth clients demand more personalized services
•   Young people need to learn while they are young
•   Young people are an investment
Business Case for Serving Youth
•Building brand identity
•Increasing client satisfaction/retention
•Cross- selling
•Corporate Social Responsibility (CSR)
•Not ceding market share to competitors
The Way Forward
•   More youth-friendly banking policy and regulation
•   Increased funding and advocacy for product
    experimentation
•   More research on what works
The last word from the clients…

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Lara Storm, Growing Potential: Microfinance-Plus Approaches to Cultivating the New Generation of Young Clients

  • 1.
  • 2. Why Youth? Why Now? • Today’s global youth population is largest in history of world. • 1.5 billion people between 12 and 24. • 1.3 billion of them live in developing countries. • Youth comprise more than 50% of the population in some developing countries.
  • 3. Global Youth Unemployment • 620 million unemployed youth (15-24) • Adult -Youth Unemployment Globally - 1:2.8 • North Africa – 3.8 • SE Asia/Pacific – 5.0
  • 4. Designing YFS: How are youth-inclusive financial services unique? Slight modifications to terms and conditions Complementary non-financial services Delivery channels and marketing techniques
  • 5. Socio-Economic Case for Serving Youth • Young people are economically active • Young people need savings • Young people borrow money • Existing youth clients demand more personalized services • Young people need to learn while they are young • Young people are an investment
  • 6. Business Case for Serving Youth •Building brand identity •Increasing client satisfaction/retention •Cross- selling •Corporate Social Responsibility (CSR) •Not ceding market share to competitors
  • 7. The Way Forward • More youth-friendly banking policy and regulation • Increased funding and advocacy for product experimentation • More research on what works
  • 8. The last word from the clients…