6. Two cases of community intervention where
the EDGE Technology were applied
successfully
The Ugong Rock Ecotourism Site of Palawan
The Baranggay David, Mangaldan,
Pangasinan Case
-- 1 - assessing --
Assessing the business as a growing enterprise:
market viability
operational viability
organizational viability
financial viability
Assessing the business environment, the location, and the market demand and supply situation
Assessing the financing potential of the business given its growth prospects;
Assessing loans using the 5C’s of credit
Assessing the family as the major human resource asset of the business;
Assessing the needs and wants of the family and how these needs and wants would affect the enterprise and their long-term survival as a family unit;
-- 2 - advising --
Advice on how to run enterprises better:
Marketing and selling;
Operations;
Managing people;
Managing finances
Advise on family or personal wealth;
Advice on how to engage family members better within the enterprise;
Advise on family care and welfare;
Advise on contacts, connections, alliances, partnerships, and linkages;
Advise on possible new enterprise engagements given the competencies of the owners and their family members;
Sharing best practices in similar enterprises or industry;
Advise on legal requirements and on how to secure permits, licenses, and the like
-- 3 - assisting –
Entrepreneurship training for owners/managers;
Technical skilling for operators, workers, older children and relatives;
Linking to markets;
Technology upgrading or innovation;
Common service facilities to serve cluster of enterprises in same and/or related businesses;
Operating and administrative systems and procedures, standards, manuals and protocols;
Linking to government and private institutions, providing all sorts of enterprise, technology and market assistance;
Assist in graduating to banks and partner investors;
Assist to become formal enterprises following labor and tax laws
THE INITIAL CONDITIONS IN 2007
A 70-foot high rock jutting out of a plain with crevices and few stalagmites within
Tourist traffic : zero
22 families join the eco-tourism project after community organizing efforts
No income, no community organization, potential of exclusion from tourism benefits
THE CONDITION BY 2012
Structures and buildings for conduct of business (souvenir shops, restaurants, others), Zip Line (the first if not the first in Puerto Princesa), proposals from hotels
Tourist traffic: 150 – 250 per day
Income: PhP 67,000 a day
Community participation: 45 families
The noticeable changes in people and physical structures before and after
THE INITIAL CONDITIONS IN 2004
Small barangay of about 657 households
Producers of various sweet delicacies
53 families engaged in candy production
Marketing competition and Production Scale – low prices and high cost
General tendency: destructive competition, lost jobs and livelihood
THE CONDITION BY 2009 ONWARD
Three to four dominant micro-entrepreneurs emerge
They employ the families (former makers)
Net Result: Production cost lower and pricing competition reduced, jobs and livelihoods maintained