1. Paying Attention in Madrid Shops

2. bit messy
Not much order
bit messy
Spend time
Not much
causy
to look for
order
things
Spend

3. uniform
All
females
Same stile
for all

4. Store crowded
Cheap price
visible
Many custumers
buying
Buying is possible
Colerful
Nice music
Funny staffs
Feel happy
inside
Easy
entering
Only one
path is
possible.
Cash at the
end

5. If you enter
she will Very
ask you tipical
something coffee
familiar smell
small Just one

6. Close door
More
salespers
ons than
costumers
Not
pushing
entering
Brand draw
your
attention
Salesperso
ns in line
with
products

7. Crowded with
merchandise
Not easy order
You enter
just to take
a look

8. Some Insight:
•Shops don’t like pictures!
•Value perception: it’s easy to
understand how much you should
pay
•You enter browsing vs. You know
what you are looking for: it’s clear
from the start
• Causy vs. Asceptic….is all about
the brand
•Big Brands better defines their