Net Technologies is a New England-based company that provides security and communications solutions. Team 1 analyzed reasons for Net Technologies to innovate, including a potential "growth gap". They identified 3 fields of play (IT consulting, Wi-Fi networks, real-time security) and 3 business concepts: a vehicle video recorder, a "safer zone" tracking device for those with dementia, and a mobile app called "T.E.D." that tracks children's locations and provides educational content through an interactive mascot. The team presented details on these concepts, including customers, offerings, production requirements, and risks/rewards.

1. Team 1
Michela Caltran | Roushan Kumar | Roman Malyshev
Francis Martinez | Gregory Vanhaute | Ding Zhao
New Product Development

2. What is Net Technologies?
New England
Based Company
Deliver solutions
that protect
communities
Security systems
and Surveillance
Communications
and Information
Technology

3. Our analysis explains the reasons why Net Technologies should innovate,
including the Growth Gap they are facing and a potential Innovation portfolio.
We identified several trends worth exploring, including Multitasking platforms,
Customized Services and the constant need for Safety and Security and
Educational programs.
We analyzed 3 Fields of Play that are attractive, including IT Consulting, Wi-Fi
Networks and Real Time Security.
We also prioritized 3 Business Concepts that are potentially actionable:
- VVR - Vehicle Video Recorder
- Safer Zone Device
- T.E.D. – Track & Educate Daily
Executive Summary

4. Innovation Intent
 Reasons to innovate:
Growth-driven Leadership
Changing Environment
Competition
Demanding Customers

5. 3 years
50 Million
Current Course without
Innovation
Target Growth
Growth Gap
To close our growth gap, we are
willing to invest in projects that are:
 More Local
 Mostly Within the core
 Both Short and Long-Term
 Mostly Large Investments
 Both Incremental and
Breakthrough
 Transformer
Innovation Intent

6. Opportunity Insights
BusinessOpportunityMap
Public & Private Schools / Universities / Car
companies / Motor companies / Communities
o Safety and Security
o Education
Production
Competencies
Assets
Technologies
Offering
Products
Services
Brand
Delivery
Occasion
Location
Channels
Market
Customers
Needs
Experiences
Business
Model
Networks
Partners
Pricing Models
o Mobile Applications (Google Play & App Store)
o Always Available
o Customized service
o Tracking Devices
o Wi-Fi & Cellular systems
o Highly intelligent technology for safety
o Educational programs
o Mobile Applications
o Branding Strategy
o Customized Price
o Partnership with App Developer and Schools
o From B2B to B2C
Present Future
MVRTA / Bentley University / Pan Am Railways
Portsmouth, NH Police Department
Boston Technology Park
o Safe and secure environment
o Surveillance Systems
o Access Control
o System design
o Data recovery
o Distributed antenna systems
o Repeater/ amplified systems
o Cell phone routers
o Neutral host systems
o Government Contracts
o Competititve Biddings
o Customized price
o Local Service: New England
o Always Available
o Door to Door Service

7. Fields of Play
Integrated
security
solutions
Wifi &
Cellular
Networks
Education &
Gaming
IT Consulting

8. Trend
o Constant update of IT
infrastructure and
softwares.
o Analysis of Big Data
Need
o Optimization and
Management of IT
architecture
o Integration of services
and networks
Capabilities
• Highly skilled workforce
(Assets)
• Instant failure notification
tools (Technologies)
Offer
o Customized Design,
installation and maintenance of
your IT system,
o Recovery of data on network
servers and single desktops
o Customized IT architecture for
specific business environment.
IT Consulting
Field of Play 1
Score: 3

9. Offer
Development, deployment,
installation and configuration
of distributed antenna
systems (DAS)
Provide faster data speeds
and improved signal.
Trend
o Ability to stay up to date with the
latest news
o Always connected
Need
Wifi and good cellular reception in
every possible location.
Capabilities
o Distributed antenna systems
o Repeater/ amplified systems
o Cell phone routers
o Neutral host systems
o Picocells
Wifi & Cellular
Field of Play 2
Score: 4

10. .
Offer
Computer Security
Data Security
Network Security
Physical Security
Trend
Proactive solution
through a highly
intelligent security
technology
Technology
o Thermal and IR
sensitivity cameras
o Covert systems
o Permanent or
temporary
installations
Need
Safety and security
in a large amount of
environments
Real Time Security
Field of Play 3
Score: 5

11. Occasion, Location, Channels
DELIVERY
Competencies, Assets Technologies
PRODUCTION
OFFERING
Products, Services, Brand
MARKET
Customers, Needs, Experiences
BUSINESS MODEL
Networks, Partners, Pricing
Models
BUSINESS MODEL
Networks, Partners, Pricing
Models
For every driver that wants to protect its vehicle, our Vehicle Video Recorder constantly videotapes and stores
data in order to guarantee safety, reduce accidents and provide owners with proof of damage from other drivers.
This system will be delivered to car and motorcycle businesses and enable car owners to keep down their
insurance cost.
o Intelligent security cameras
o Data storage
o Branding strategy
o Car & Motorcycle brands
o Insurance companies
o Protection from reckless drivers
o Real time valuation of drivers for
insurance
o High tech security cameras
o Know-how of data storage
o Skilled technicians in work force
o Delivery to insurance companies
when they sell car insurance
o New cars & motorcycles as an
option
• B2B and B2C
• Fixed price for
products and
placement of cameras
• Fixed price for
maintenance
VVR - Vehicle Video Recorder
Business concept 1
Score: 3

12. Occasion, Location, Channels
DELIVERY
Competencies, Assets Technologies
PRODUCTION
OFFERING
Products, Services, Brand
MARKET
Customers, Needs, Experiences
BUSINESS MODEL
Networks, Partners, Pricing
Models
BUSINESS MODEL
Networks, Partners, Pricing
Models
o Locator device
o SOS features
o Real Time notifications
o Branding strategy
o Family with members who suffers
from Dementia/Alzheimer/ Mental
Diseases
o Customized Service
o Safety & Security
o GPS devices
o Technology solutions
o Solid and waterproof material
o B2B to B2C
o Partnership with hospitals,
hospices
o Fixed price for the
products
Business concept 2
Safer Zone Device
For families who care about members suffering from dementia, Alzheimer or mental diseases, our Safer Zone
device would assure the good health and real time location of beloved family members. The device would be
easily worn as a bracelet and would guarantee long-distance comfort for people who are working but still want
to be sure that their family is safe.
o Hospitals / Hospices
o Supermarkets
o Daily Notifications
Score: 4

13. Business concept 3
Occasion, Location, Channels
DELIVERY
Competencies, Assets Technologies
PRODUCTION
OFFERING
Products, Services, Brand
MARKET
Customers, Needs, Experiences
BUSINESS MODEL
Networks, Partners, Pricing
Models
BUSINESS MODEL
Networks, Partners, Pricing
Models
o Partnership with educational
institutions
o Freemium Strategy:
- Free Trial for 2 months
- 99 cents/ month
o Advertisement on App
o Mobile App: Locator Device
o Real Time Notifications
o Educational features offered by the
Brand Mascot
o Daily Suggestions to the parents
Parents and children (6-12 years old)
o Safe environment for the kids
o Playful way to make children aware
of security issue
o Feeling of trust and relief for parents
o App Developer
o Video Developer
o Educational Content
o HD screens + Wi-Fi Connections
o Public & Private schools in New
England
o Mobile App available on Google Play
& App Store
o Daily Tips & Notifications
T.E.D. – Track & Educate Daily
For concerned parents and guardians who need assurance about their kids’ safety, our T.E.D. (Track &
Educate Daily) is a mobile app that allows to determine the location of the children through the GPS signal of
their phones. To differentiate this service from competitors, the app will be linked to the company mascot
T.E.D. that is part of an educational program that will be developed in schools.
Score: 5

14. Our Competitors
Family Tracker for iPad - LogSat Software LLC
My Kids ~ Footprints™ - Sollico Software
Family Locator - GPS tracker, free messaging
By Sygic a. s.
Family Locator - Life360
AngelSense Guardian GPS Device with specially
designed attachable sleeve.

15. Our Customers
o We are planning to differentiate from other tracking
applications by linking our app to an educational program
customized for the kids (6-12 years old).
o We will provide a more interactive approach by introducing
our mascot, T.E.D. who will communicate with kids in a fun
and appealing way.
o Over 50% of children under the age of 10 have mobile
phones.
o Our T.E.D. Mobile App offers parents peace of mind by
tracking the location and by receiving notifications when the
kids arrive and leave school.

16. Our Mascot
SuperT.E.D. is a prototype character that would
represent Net Technologies in various schools
and interact with children in a simple and
understandable way.
It is programmed to educate kids by providing
safety tips, such as:
o How to cross the street
o Don’t walk alone in dark places
o Fire emergencies techniques
o How to read traffic signs
o Don’t talk to strangers
Parents and guardians would be aware of what
SuperT.E.D. is teaching kids daily through the
mobile app.

17. Cost
App Development Cost
Personnel Cost
Material Cost
App Maintenance Cost
Technology
Application technology
Security cameras
Interactive robot
Wifi network
Fire alarm
Acces Control systems
Personnel
Technicians
Designer
Sales reps
Marketers
Experts in robotics
Marketing Strategy
Website make-over
Print media: paid
Magazine: paid
Owned media: FB, Twitter, Blogs
Products
App and total
installation of
integrated security
network
Resource Requirements

18. Risks and Rewards
Risks
o Connection Issue of the locator
- We will collect feedback from customers and
improve our application regularly.
o Implementation Issue based on different
environments
- We will use different approaches to achieve
customers such as school associations and
organizations.
o Phone Diffusion Issue: Parents will not
download our app if the kids don’t have a
phone.
- We are going to do more research and
implement marketing campaigns related to our
robot to attract potential customers.
Rewards
o We are going to expand our business to
other geographical areas like
Massachusetts if T.E.D. receive a good
response by most parents in Boston.
o Our Robot TED will be implemented in
every school to build brand awareness.

19. Possible Implementation
o Development of a mobile app that features T.E.D. and Net Technologies:
- Game application that also provides educational content: i.e. geography and
culture about cities all around the world
- Brand Awareness through engagement with the customers
Out of the Box Experience

20. THANK YOU