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Michael Thomas Jr., M.Ed.

 OKR’s are a means to set company, management,
and individual goals that unite everyone in a
company vision
 OKR’s were made famous by Intel and Google, who
contribute a large portion of their success to them.
What are Objectives and
Key Results (OKR’s)?

 OKR’s are public and scored: Everyone can see each
other’s OKR’s and scores, even the CEO/Director’s!
Whenever they want!
 Individual goals (results) are created more so by the
individual, not by their manager. They should be
difficult to reach, but not impossible.
What are Objectives and
Key Results (OKR)?

 OKR’s are set every 3 months (quarterly) and
individually scored at the end of those 3 months. If
score is:
 40% or less: Decide if goal is realistic/worth it.
 If it is, work together to help person achieve it next
quarter. For example, share ideas, share what worked
for you in a similar goal, etc.
 If it’s not, adjust next quarter.
How does it work?

 50-70%: Is it still worth pursuing higher?
 If so, adjust goal accordingly for next quarter and get
input from team on how to do even better.
 If not, maintain what has worked for you through next
quarter and come back to it following quarter if
needed.
Scores

 71-100%: Goal (Result) was not ambitious enough!
 If goal is still important and should be pushed even
higher next quarter, do so and get team input as
needed.
 If not, maintain what has worked for you through next
quarter and come back to it following quarter if
needed.
Scores

 Goal (Result): Increase number of interviewees by 50
people. To be specific, from 30 people interviewed
last quarter to 80 people interviewed this quarter.
Scoring Example of
Individual

 Score of 40% or less: This equals out to in increase of
20 people or less (40% of 50 is 20). Decide if goal is
realistic/worth it.
 If it is, team will work together to help person score
higher next quarter. For example, share ideas, share
what worked for you in a similar goal, etc.
 If it’s not, adjust next quarter.
Scoring Example of
Individual

 Score of 50-70% (Increased by 25 to 35 people): Is it
still worth pursuing higher?
 If so, adjust goal accordingly for next quarter and get
input from team on how to do even better.
 If not, maintain what has worked for you through next
quarter and come back to it following quarter if
needed.
Scoring Example

 75%-100% (Increased by 38 to 50 people): Likely that
you weren’t ambitious enough! Worth
pursuing/realistic to get even higher next quarter?
 If goal is still important and should be pushed even
higher next quarter, do so and get team input as
needed.
 If not, maintain what has worked for you through next
quarter and come back to it following quarter if
needed.
Scoring Example

 Company level
 Objective: Build KMS Brand (Qualitative)
 Key Results (Quantitative, Measurable)
 Increase website traffic by 15%
 Increase social media traffic by 20%
 Increase number of personal referrals by 20%
 Increase career site traffic by 15%
KMS OKR Example
Quarter 1 January-March

 Director
 Objective: Increase Branding Behaviors (Qualitative)
 Key Results (Quantitative, Measurable):
 Attend 6 Trade Association meetings
 Attend 4 client functions
 Create 5 social media postings per week, at least 1 about
referral program
 Facilitate 20 functions attended by staff members
 Facilitate 7 social media postings a week by team
Example Quarter 1
January-March

 Operations Supervisor
 Objective: Increase Branding Behaviors (Qualitative)
 Key Results (Quantitative, Measurable):
 Attend 2 clients functions
 Attend 2 school/career fairs
 Facilitate 7 schools visited by Recruiters
 Facilitate 4 functions attended by HR team
Example

 Recruiter 1
 Objective: Increase Branding Behaviors (Qualitative)
 Key Results (Quantitative, Measurable):
 Attend 3 career fair/school related functions
 Attend 1 client event
 Create 7 social media postings/week.
 Incorporate social media and website in all
communications with candidates
Example

 Recruiter 2
 Objective: Increase Branding Behaviors (Qualitative)
 Key Results (Quantitative, Measurable):
 Attend 4 career fair/school related functions
 Attend 2 client events
 Attend 1 industry-related event
 Incorporate social media and website in all email
communications with candidates
Example

 HR Team Member 1
 Objective: Increase Branding Behaviors (Qualitative)
 Key Results (Quantitative, Measurable):
 Attend 1 client function
 Attend 1 career fair
 Incorporate social media and website in all
communications with candidates
 Ask for at least 1 referral from each candidate in
processing
Example

 Company results:
 Increase website traffic by 15%
 Related individual goals:
 Incorporate social media and website in all
communications with candidates
 Increase social media traffic by 20%
 Related individual goals:
 Create 7 social media postings/week.
 Create 5 social media postings per week, at least 1 about
referral program
How It Comes Together

 Company goals:
 Increase number of personal referrals by 20%
 Related individual goals:
 Ask for at least 1 referral from each candidate in processing
 Increase career site traffic by 15%
 Related individual goals:
 Attend 4 career fair/school related functions
How It Comes Together

 Makes company, managerial, and individual progress
measurable. Always know how you’re doing!
 Transparency: Makes it clear to everyone in company
what each person is working on and how they all tie
together to company success
 Focuses your effort. You know your priorities for that
quarter. Just as important, you also know what are not
priorities that quarter.
Why Use OKR’s?

 NOT used to judge individual or company
performance!
 Every goal/result is different and progress, or lack
thereof, is not a fair way to judge performance.
What OKR’s are NOT

 Recruiters Example:
 Individual objective: Increase staffing
 Result: Increase placements by 25%
1. What happens if Recruiter 1 gains three clients and
hits the goal?
2. What happens if Recruiter 2 loses a client and slightly
misses the goal?
Is Recruiter 1 a better performer than Recruiter 2?
What OKR’s are NOT

 Email me: MichaelThomasJrConsulting@gmail.com
 Connect with and DM me on LinkedIn:
https://www.linkedin.com/in/michael-thomas-jr-
56989074/
If this makes sense for you and your
department/company, reach out.
Want to Learn More?

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OKR Intro Powerpoint Michael Thomas Jr.

  • 2.   OKR’s are a means to set company, management, and individual goals that unite everyone in a company vision  OKR’s were made famous by Intel and Google, who contribute a large portion of their success to them. What are Objectives and Key Results (OKR’s)?
  • 3.   OKR’s are public and scored: Everyone can see each other’s OKR’s and scores, even the CEO/Director’s! Whenever they want!  Individual goals (results) are created more so by the individual, not by their manager. They should be difficult to reach, but not impossible. What are Objectives and Key Results (OKR)?
  • 4.   OKR’s are set every 3 months (quarterly) and individually scored at the end of those 3 months. If score is:  40% or less: Decide if goal is realistic/worth it.  If it is, work together to help person achieve it next quarter. For example, share ideas, share what worked for you in a similar goal, etc.  If it’s not, adjust next quarter. How does it work?
  • 5.   50-70%: Is it still worth pursuing higher?  If so, adjust goal accordingly for next quarter and get input from team on how to do even better.  If not, maintain what has worked for you through next quarter and come back to it following quarter if needed. Scores
  • 6.   71-100%: Goal (Result) was not ambitious enough!  If goal is still important and should be pushed even higher next quarter, do so and get team input as needed.  If not, maintain what has worked for you through next quarter and come back to it following quarter if needed. Scores
  • 7.   Goal (Result): Increase number of interviewees by 50 people. To be specific, from 30 people interviewed last quarter to 80 people interviewed this quarter. Scoring Example of Individual
  • 8.   Score of 40% or less: This equals out to in increase of 20 people or less (40% of 50 is 20). Decide if goal is realistic/worth it.  If it is, team will work together to help person score higher next quarter. For example, share ideas, share what worked for you in a similar goal, etc.  If it’s not, adjust next quarter. Scoring Example of Individual
  • 9.   Score of 50-70% (Increased by 25 to 35 people): Is it still worth pursuing higher?  If so, adjust goal accordingly for next quarter and get input from team on how to do even better.  If not, maintain what has worked for you through next quarter and come back to it following quarter if needed. Scoring Example
  • 10.   75%-100% (Increased by 38 to 50 people): Likely that you weren’t ambitious enough! Worth pursuing/realistic to get even higher next quarter?  If goal is still important and should be pushed even higher next quarter, do so and get team input as needed.  If not, maintain what has worked for you through next quarter and come back to it following quarter if needed. Scoring Example
  • 11.   Company level  Objective: Build KMS Brand (Qualitative)  Key Results (Quantitative, Measurable)  Increase website traffic by 15%  Increase social media traffic by 20%  Increase number of personal referrals by 20%  Increase career site traffic by 15% KMS OKR Example Quarter 1 January-March
  • 12.   Director  Objective: Increase Branding Behaviors (Qualitative)  Key Results (Quantitative, Measurable):  Attend 6 Trade Association meetings  Attend 4 client functions  Create 5 social media postings per week, at least 1 about referral program  Facilitate 20 functions attended by staff members  Facilitate 7 social media postings a week by team Example Quarter 1 January-March
  • 13.   Operations Supervisor  Objective: Increase Branding Behaviors (Qualitative)  Key Results (Quantitative, Measurable):  Attend 2 clients functions  Attend 2 school/career fairs  Facilitate 7 schools visited by Recruiters  Facilitate 4 functions attended by HR team Example
  • 14.   Recruiter 1  Objective: Increase Branding Behaviors (Qualitative)  Key Results (Quantitative, Measurable):  Attend 3 career fair/school related functions  Attend 1 client event  Create 7 social media postings/week.  Incorporate social media and website in all communications with candidates Example
  • 15.   Recruiter 2  Objective: Increase Branding Behaviors (Qualitative)  Key Results (Quantitative, Measurable):  Attend 4 career fair/school related functions  Attend 2 client events  Attend 1 industry-related event  Incorporate social media and website in all email communications with candidates Example
  • 16.   HR Team Member 1  Objective: Increase Branding Behaviors (Qualitative)  Key Results (Quantitative, Measurable):  Attend 1 client function  Attend 1 career fair  Incorporate social media and website in all communications with candidates  Ask for at least 1 referral from each candidate in processing Example
  • 17.   Company results:  Increase website traffic by 15%  Related individual goals:  Incorporate social media and website in all communications with candidates  Increase social media traffic by 20%  Related individual goals:  Create 7 social media postings/week.  Create 5 social media postings per week, at least 1 about referral program How It Comes Together
  • 18.   Company goals:  Increase number of personal referrals by 20%  Related individual goals:  Ask for at least 1 referral from each candidate in processing  Increase career site traffic by 15%  Related individual goals:  Attend 4 career fair/school related functions How It Comes Together
  • 19.   Makes company, managerial, and individual progress measurable. Always know how you’re doing!  Transparency: Makes it clear to everyone in company what each person is working on and how they all tie together to company success  Focuses your effort. You know your priorities for that quarter. Just as important, you also know what are not priorities that quarter. Why Use OKR’s?
  • 20.   NOT used to judge individual or company performance!  Every goal/result is different and progress, or lack thereof, is not a fair way to judge performance. What OKR’s are NOT
  • 21.   Recruiters Example:  Individual objective: Increase staffing  Result: Increase placements by 25% 1. What happens if Recruiter 1 gains three clients and hits the goal? 2. What happens if Recruiter 2 loses a client and slightly misses the goal? Is Recruiter 1 a better performer than Recruiter 2? What OKR’s are NOT
  • 22.   Email me: MichaelThomasJrConsulting@gmail.com  Connect with and DM me on LinkedIn: https://www.linkedin.com/in/michael-thomas-jr- 56989074/ If this makes sense for you and your department/company, reach out. Want to Learn More?