Students learn the basics of design and brand strategy but somewhere along the line we need to teach passion. Humans love stories. Treat your brand like it's a person. Your logo is a character in a book.

1. Trendspotting

3. Class Objectives
• Class One; Let’s talk about Trends, digital, storytelling,
and a TON more
• Class Two; Project Introduction
• Class Three; Guest Lecture (Importance of Data)
• Class Four; Individual Presentations
• Class Five; Client Presentations
• Grades; Class Participation, Attendance, Individual
Presentations, Group Presentation
– 25 points for each max possible 100 points
– A > 89, B > 79 C > 69 (D and F)

5. Reality

6. Be the Artist

7. Where to find Trends?

8. There are four truths about advertising:
• You don’t own your brand – people do
• Every day is election day – woo the audience
constantly
• Fish where the fish are – be where your fans are
• Success – revolves around genuine and compelling
content

10. Make the brand loved

11. Your Job is to

12. Be different

15. Brands Want and Need You
(Engagement and Loyalty)

16. Marketing wants you,
(so you tell your friends)

17. Brands Flirt With You…
Through Storytelling.
Not the Product or Logo
THEY TALK WITH YOU.

18. WHO are you are talking to, WHERE are they
and what are they doing?
That’s why brands use Trends
To Engage, to be Authentic, To Listen,
Like a Good Friend
Brands want you to talk and Tweet and Snap

19. You have to fish
where the fish are…

20. A Cycle

25. First Place on Reddit last week
Local News Used Monday

26. cool/WTF/sma
rt/beautiful
People vote
up or down
it #trends or
dies
BuzzFeed,
Mashable
Editors get
content from
Reddit
#IAmA

27. + Check Brands, check Blogs (Adweek, ads of the world, ad age), check ad
agencies YouTube channels and news

29. 91% of US adults have cellphones
143 million of US adults have
smartphones
Nickolay Lamm cell phone data
visualization Chicago

30. 1990’s 2010’s

34. -KPCB Internet Trends 2012, Mary Meeker-
Follow the UK Embassy in China

35. Selfies
16 billion photos on Instagram.
35 million photos using the hashtag #selfie on Instagram.
30% of the uploaded pictures by The British people
between 18 and 24 years are selfies.
48% of French people use their smartphone to take
pictures of themselves.
-Opinium- The telegraph- Ipsos France-

36. http://opinium.co.uk/

55. Most RT Selfie Ever

61. Story Telling never ends
Check :
Learn Story check out Casey Neistat
https://www.youtube.com/watch?v=kKSr6h5-fCU
http://www.youtube.com/user/caseyneistat