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Bloomfire Overview
The Challenge
2
Knowledge sharing in the workplace is inefficient, doesn’t
scale, and impedes business performance.
Information is
Siloed
Workers are
Everywhere
Old technology
hampers
process
Information is
Exploding
How Bloomfire Solves the Problem
3
C U S T O M E R
S U P P O R T
B l o o m f i r e g i v e s
c u s t o m e r s e r v i c e
r e p s , c l i e n t s , a n d
p a r t n e r s t h e m o s t
u p - t o - d a t e a n s w e r s
a n d d o c u m e n t a t i o n
d e s i g n e d t o d e c r e a s e
t i m e t o i s s u e
r e s o l u t i o n .
S O C I A L
L E A R N I N G
B l o o m f i r e
a l l o w s
e m p l o y e e s t o
f i n d o n b o a r d i n g
a n d t r a i n i n g
m a t e r i a l s t o b e
m o r e s u c c e s s f u l
i n t h e i r j o b s .
S A L E S
E N A B L E M E N T
B l o o m f i r e m a k e s i t
e a s y f o r m a r k e t i n g
t o s h a r e i n f o r m a t i o n
w i t h s a l e s a n d f o r
s a l e s t o f i n d i n f o
a n d a n s w e r s t h e y
n e e d t o s e l l m o r e
a n d t o s e l l f a s t e r .
Bloomfire
4
Why Bloomfire?
E a s y t o u s e , e l e g a n t i n t e r f a c e .
C r e a t e s c o m m u n i t i e s o f e m p l o y e e s
t h a t a r e c o n n e c t e d & e n g a g e d .
C l o u d - b a s e d , r e q u i r i n g m i n i m a l
t e c h n i c a l e x p e r t i s e .
P r o v e n t o s a v e c o m p a n i e s t i m e &
m o n e y.
5
400,000
Total Users
400
Clients
5,000,000
Page Views per Month
Brandon Hall –
Advance in Social
Learning 2015
Best of Elearning!
Media Awards
2014
Stevie Winner
for Sales &
Service
2015
Best Places to
Work
2015
Bloomfire Success
Aragon Research
Globe for Social
Software 2014
ACCESS: Bloomfire’s Key Strengths
Anywhere/Anytime/Any application
Accessible via web or mobile — or embedded into your other systems (Salesforce, etc.).
Content & Answers
The key to Bloomfire. Collaboration is content-driven and purposeful, with a strong search and Q&A
engine.
Curation — Leverage the power of curation with comments from the community and statistics
about what content is used and liked.
Engagement
Our easy-to-use interface and leaderboards entice users to do more — post, view, comment.
Segmentation
Make it easy to create groups by geography, job function, interests.
Speed
Fast implementation. Your most successful day with most apps is day 1. With Bloomfire, it’s
tomorrow. Let’s get started.
6
Customer Case Study: Customer Service
7
OglivyOne is the world’s leading direct marketing,
digital marketing and marketing consulting network
with clients that include American Express, BP,
BlackRock, IBM, IKEA, and Nestle among others.
Problem
 OglivyOne was looking for a way to help
clients optimize customer engagement
efforts while driving greater sales
 Existing “social intranet” tools lacked
sophisticated functionality, with the right
information not updated or easily
accessible
Solution
 OglivyOne adopted Bloomfire in 2013 to
spotlight new staff members, share
information among different departments
and team meetings, and disseminate IT
and financial information
 Bloomfire enabled Oglivy to create a
customized collaboration environment
within days (vs months) and allowed for it
to be white-labeled to match existing
brand marketing campaigns
Results
 Improved content engagement by 30%
 Increased user satisfaction by 75%
 Saved the company $200,000 by switching
from a competing enterprise social
application
 With Bloomfire, clients are now using
Oglivy’s solution to onboard and train new
employees and integrate with existing
learning management systems (LMS)
Results
 Jasco noticed a significant difference in the
ability of employees to locate data across
department lines, instead of emailing for
answers or updates
 The Bloomfire solution has also reduced
Jasco’s dependence on IT support. As a
SaaS solution, there is no need to deploy
the product on employee PCs or the
company’s servers. Jasco’s HR likes the
program because it is private, easing their
concerns about security
Customer Case Study: Sales Enablement
8
Jasco Products Company develops, markets and
distributes GE branded consumer electronics. The
privately held company in Oklahoma City employs over
270 people around the world with offices in China,
Atlanta, Arkansas and Oklahoma.
Problem
 As Jasco grew, information became siloed
within departments, which affected the
company’s ability to make informed
decisions that benefitted the overall
company
 With the sales teams on the road and
departments spread out across the world,
email was not an effective means of
communicating on important subjects
Solution
 Bloomfire was used first by senior
management, followed by marketing, and
later by product management and sales
 Once started, Bloomfire began to
proliferate on its own throughout the
organization
|
9
Customizable &
Branded Homepage
Screenshots
and Examples:
10
Customizable categories
and tagged content drill
downs and shortcuts
Screenshots
and Examples:
Screenshots
and Examples:
11
Simple and Easy to
Use Content Editor
12
Powerful Search and
Integrated Q&A Engine
Screenshots
and Examples:
13
Built in Analytics and
Activity Tracking to
Quickly Derive Insights
Screenshots
and Examples:

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Bloomfire_LinkedIn_Deck

  • 2. The Challenge 2 Knowledge sharing in the workplace is inefficient, doesn’t scale, and impedes business performance. Information is Siloed Workers are Everywhere Old technology hampers process Information is Exploding
  • 3. How Bloomfire Solves the Problem 3 C U S T O M E R S U P P O R T B l o o m f i r e g i v e s c u s t o m e r s e r v i c e r e p s , c l i e n t s , a n d p a r t n e r s t h e m o s t u p - t o - d a t e a n s w e r s a n d d o c u m e n t a t i o n d e s i g n e d t o d e c r e a s e t i m e t o i s s u e r e s o l u t i o n . S O C I A L L E A R N I N G B l o o m f i r e a l l o w s e m p l o y e e s t o f i n d o n b o a r d i n g a n d t r a i n i n g m a t e r i a l s t o b e m o r e s u c c e s s f u l i n t h e i r j o b s . S A L E S E N A B L E M E N T B l o o m f i r e m a k e s i t e a s y f o r m a r k e t i n g t o s h a r e i n f o r m a t i o n w i t h s a l e s a n d f o r s a l e s t o f i n d i n f o a n d a n s w e r s t h e y n e e d t o s e l l m o r e a n d t o s e l l f a s t e r . Bloomfire
  • 4. 4 Why Bloomfire? E a s y t o u s e , e l e g a n t i n t e r f a c e . C r e a t e s c o m m u n i t i e s o f e m p l o y e e s t h a t a r e c o n n e c t e d & e n g a g e d . C l o u d - b a s e d , r e q u i r i n g m i n i m a l t e c h n i c a l e x p e r t i s e . P r o v e n t o s a v e c o m p a n i e s t i m e & m o n e y.
  • 5. 5 400,000 Total Users 400 Clients 5,000,000 Page Views per Month Brandon Hall – Advance in Social Learning 2015 Best of Elearning! Media Awards 2014 Stevie Winner for Sales & Service 2015 Best Places to Work 2015 Bloomfire Success Aragon Research Globe for Social Software 2014
  • 6. ACCESS: Bloomfire’s Key Strengths Anywhere/Anytime/Any application Accessible via web or mobile — or embedded into your other systems (Salesforce, etc.). Content & Answers The key to Bloomfire. Collaboration is content-driven and purposeful, with a strong search and Q&A engine. Curation — Leverage the power of curation with comments from the community and statistics about what content is used and liked. Engagement Our easy-to-use interface and leaderboards entice users to do more — post, view, comment. Segmentation Make it easy to create groups by geography, job function, interests. Speed Fast implementation. Your most successful day with most apps is day 1. With Bloomfire, it’s tomorrow. Let’s get started. 6
  • 7. Customer Case Study: Customer Service 7 OglivyOne is the world’s leading direct marketing, digital marketing and marketing consulting network with clients that include American Express, BP, BlackRock, IBM, IKEA, and Nestle among others. Problem  OglivyOne was looking for a way to help clients optimize customer engagement efforts while driving greater sales  Existing “social intranet” tools lacked sophisticated functionality, with the right information not updated or easily accessible Solution  OglivyOne adopted Bloomfire in 2013 to spotlight new staff members, share information among different departments and team meetings, and disseminate IT and financial information  Bloomfire enabled Oglivy to create a customized collaboration environment within days (vs months) and allowed for it to be white-labeled to match existing brand marketing campaigns Results  Improved content engagement by 30%  Increased user satisfaction by 75%  Saved the company $200,000 by switching from a competing enterprise social application  With Bloomfire, clients are now using Oglivy’s solution to onboard and train new employees and integrate with existing learning management systems (LMS)
  • 8. Results  Jasco noticed a significant difference in the ability of employees to locate data across department lines, instead of emailing for answers or updates  The Bloomfire solution has also reduced Jasco’s dependence on IT support. As a SaaS solution, there is no need to deploy the product on employee PCs or the company’s servers. Jasco’s HR likes the program because it is private, easing their concerns about security Customer Case Study: Sales Enablement 8 Jasco Products Company develops, markets and distributes GE branded consumer electronics. The privately held company in Oklahoma City employs over 270 people around the world with offices in China, Atlanta, Arkansas and Oklahoma. Problem  As Jasco grew, information became siloed within departments, which affected the company’s ability to make informed decisions that benefitted the overall company  With the sales teams on the road and departments spread out across the world, email was not an effective means of communicating on important subjects Solution  Bloomfire was used first by senior management, followed by marketing, and later by product management and sales  Once started, Bloomfire began to proliferate on its own throughout the organization |
  • 10. 10 Customizable categories and tagged content drill downs and shortcuts Screenshots and Examples:
  • 11. Screenshots and Examples: 11 Simple and Easy to Use Content Editor
  • 12. 12 Powerful Search and Integrated Q&A Engine Screenshots and Examples:
  • 13. 13 Built in Analytics and Activity Tracking to Quickly Derive Insights Screenshots and Examples: