1. UTGC-001
3001 E. 18th ½th Street v Suite 300 v Austin, TX 78702 v 210.389.7125
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SmartClub Consulting
Changing the way high end, private clubs engage their memberships- one device at a time.
Prepared for the General Manager:
Mr. Steve Termeer
September 7, 2015

2. UTGC-001
3001 E. 18th ½th Street v Suite 300 v Austin, TX 78702 v 210.389.7125
2
Mr. Steve Termeer, CCM, PGA
General Manager
The University of Texas Golf Club
2200 University Club Drive
Austin, TX 78732
RE: MOBILE TECHNOLOGY NEEDS ASSESSMENT
Steve,
First and foremost, need to offer my gratitude to and your staff for the
flexibility and willingness to meet on such a dime last week. It was a rare treat to
be back on the grounds of not only one of the most dynamic club properties in
Texas but easily one of the most scenically captivating as well. Moreover, to
engage decision makers who endorse the necessity of technology education
within the evolution of communication in our industry is equal parts motivating
and refreshing.
We are humbled by the opportunity to transition a property with such rich
traditions of excellence as The University of Texas Golf Club into streamlining and
securing communication with your members and their families through deep link
push technology, dynamic connectivity between staff with secure instant
messaging, and the cultivation of a mobile space allowing from every perspective:
a revolutionary membership experience through the uniquely instant and
transcendent exchange of extraordinary testaments and timeless memories.
The confidence we maintain in the platform’s full scope of functionality to
drive traffic in your facilities during off-peak hours/times of the year; funnel
attendance to niche events is complimented by the ability to cut costs and
connect more readily with members who have made technology part of their
daily life. Our network of preferred vendors eagerly anticipates attacking each
recommendation within the enclosed with vigilance and personality. Daily
interface with your department heads will undoubtedly yield a more polished
platform with the kind of robust teeth designed to penetrate everywhere they
should without the anxiety of inundation.
Hook em,
Michael P. Murphy
Managing Principal

3. UTGC-001
3001 E. 18th ½th Street v Suite 300 v Austin, TX 78702 v 210.389.7125
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What we do:
Partner with industry-leading vendors to provide fully integrated, cost-saving tools
allowing your Talgrace platform to operate as an outsourced communications director to
streamline engagement between world-class, privately held club properties and their members.
We utilize privileged and targeted “deep link” push notification technology versus email
databases such as Constant Contact to enhance awareness and increase penetration by more
than 67% in the first six weeks of activation. This dynamic messaging augmentation from the
touch point of your smartphone ensures more of your members not only remain informed but
will maximize attendance at The University of Texas Golf Club events.
SmartClub assets typically embed at a partner property for a six-month development
term to convert Talgrace Marketing’s raw app template into a highly customized platform
tailored intimately on the breadth of a club’s programming, staff composition, technology
infrastructure profile, membership demographics, capital budget, in addition to it’s short and
long term brand leveraging goals. Such understanding is achieved through personal and
provocative dialogues with all generations of your membership to gauge the understanding of
technology and ease of communication on property. Furthermore, education seminars with
your management team, key staff members, and board members provide an interactive forum
for your property’s stewards to acclimate to the functionality of their mobile devices; how to
market the shifts in your communication/engagement strategies.
The synergy of a more user-friendly mobile environment centralizing the reliable host
and agile delivery of programming content with securely managed social spaces allows
SmartClub to foster a tech-forward culture on and off property showcasing the instant
exchange of timeless memories between members of The UT Golf Club once linked purely by
association.
By the numbers:
Over the first 6 months of installation, The San Antonio Country Club experienced a 34%
increase on top of last year’s 19% increase in ala carte dining reservations across three venues;
average attendance at special events such as golf tournaments, vintner dinners, holiday parties,
and tennis mixers have increased from 70% to 100+%.
Business Case:
The University of Texas Golf Club will enhance golf shop e-commerce revenue by more
than 45% in the first six months of integration into the Talgrace platform. Casita reservations
stand to experience a 74-91% annual occupancy rate with the integration of a streamlined
mobile booking suite. UTGC’s a la carte food and beverage revenue streams will realize more
than a 55% increase from golf course/pool ordering instruments while minimizing labor costs
by more than 40% per shift. Deep linked push notifications will elevate smart ancillary and
tertiary bottom lines within niche dining events, member group outings, private meetings, and
corporate events by more than 80% in the initial twelve months of augmentation. The
Catering and Events team’s daily action item efficiency rate will trend upward at a mean rate of
18-23% during the first eight months of integrating either Google Business View or a customized
event reservation tool.

4. UTGC-001
3001 E. 18th ½th Street v Suite 300 v Austin, TX 78702 v 210.389.7125
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I. Global Strategy:
A. Software evaluation, including but not limited to:
Design Studios
Website Management
Photo Edit
Video Edit
Social Analytics
Social Strategy
Push Release
B. Executive, management, and staff 1v1 mobile app educational seminars
C. Need-based Club committee; chairperson interviews
D. Targeted content and financial analysis of existing communication
initiatives with an emphasis on social platforms
E. Technology risk assessment and e-security audit
F. Photo and Video Capture of valued based property assets
**Equipment furnished by Client
G. Longevity Based Action Items including but not limited to:
Create a one year Mobile Technology Master Plan and Marketing
Strategy in partnership with current network architect
Document existing mobile device systems with itemized spreadsheets
offering definition of current operating capacity
Collaborate with General Manager & Controller to outline and define
current hardware OS
Design itemized smart budgets; outline costs for implementing
revolutionary tools to your mobile application
Understand a “Hidden Cost Budget” educating UTGC on POS systems
that will require future upgrade for mobile app integration
Review “Master Plan” and “Hidden Cost Budget” with the UTGC
team to optimize most efficient short and long-term strategies for the
property
Create one year cost analysis for Mobile Tech vendors with one-time
costs and monthly support cost
Negotiate Mobile Tech contracts with two-three year fixed pricing with
preferred vendors
Outline residual bi-weekly retainer structure relative to property’s
current technology costs
Facilitate in Project Management and oversight of implementation on
new Mobile Tech solutions
Create incentivized timelines to assist club in conversion/delivery
processes
Roundtable tablet PoS & member ordering/reservation strategies from
which other clubs currently benefit

5. UTGC-001
3001 E. 18th ½th Street v Suite 300 v Austin, TX 78702 v 210.389.7125
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II. Mobile Application Revamp showcasing eight (8) core values:
A. Awareness – integrate “deep link” JSON code writing to streamline push
notification user experience (UX) from initial lock screen penetration to event
registration confirmation
B. Connectivity -- a live, member-facing dashboard which hosts and refreshes all
push content within a daily, weekly, or monthly cycle
C. Organization -- smarter event calendars per department showcasing embedded
reservation forms & deadlines and live attendee rosters
D. Interactive -- design and integration of user-friendly instruments to enhance
overall membership experience
1. Enhanced Golf GPS Functionality for all 18 holes
a. BestApproach drone flyover narration
b. User-friendly 3D yardage books
c. Scrolf Live Tournament Scoring & Clubhouse Leaderboard
d. GHIN Handicapping Suite
e. Youtube Local rules series & instructional ‘pro tips’

6. UTGC-001
3001 E. 18th ½th Street v Suite 300 v Austin, TX 78702 v 210.389.7125
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7. UTGC-001
3001 E. 18th ½th Street v Suite 300 v Austin, TX 78702 v 210.389.7125
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E. Streamline -- proactive booking/ordering suite installations to
enhance employee efficiency by minimizing superfluous
member phone calls
1. Instructional Lessons across all segments
2. Event Registration Forms
3. Golf Course Mobile Food & Beverage
4. Pool Deck a la Carte Instrument
5. Dining Room Reservations (per OS)
6. Weekly & Daily Dining Specials
7. Tournament Registrations
8. Wedding Reservation & preferred vendor database
**Authenticating PIN required for access
9. Takeout Dining
10. Holiday To-Go Catering
11. Catering Event Space & Casitas virtual walk through
via Google Business View

8. UTGC-001
3001 E. 18th ½th Street v Suite 300 v Austin, TX 78702 v 210.389.7125
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F. Engagement -- evaluation and reposition of existing social media platforms;
socialize need-based website components
1. Employ engines such as SproutSocial to design, host, promote, and
analyze penetrating content across a suite of platforms including
but not limited to Instagram, Facebook, Twitter, Pinterest, YouTube, and
LinkedIn, and WeddingWire

9. UTGC-001
3001 E. 18th ½th Street v Suite 300 v Austin, TX 78702 v 210.389.7125
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G. Brand Extension-- native functionality to e-commerce merchandise
purchasing platform with user-friendly ordering, payment, and delivery
matrices; enhanced Casitas’ reservation suite with Google Business View
H. Accountability – tailor and integrate live job board
instruments such as ‘Report a Problem’ and ‘Playbooks for Golf’ augmenting
the dynamic efficiency and general oversight of the Superintendent’s team
across property

10. UTGC-001
3001 E. 18th ½th Street v Suite 300 v Austin, TX 78702 v 210.389.7125
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III. Tertiary Initiatives:
A. Comprehensive Golf GPS audit and app integration with Visage
B. Golf practice facilities Bluetooth A/V Install powered by PSAV
C. Geo-fencing; iBeacon instruments utilizing RFID for member check-in,
triangulated pool ordering, location based marketing powered by
RoamingAround
D. Zoned, fully integrated native HVAC control panel powered by either
Automated Logic, Google Building BMS, or Johnson Controls
E. Event space remote/mirroring display tools via Apple TV and Apple Remote
F. Tennis Court Reservation system powered by Northstar
G. Additional projects per the GM/Consultant’s discretion
IV. Testimonials:
“SmartClub in partnership with Talgrace Marketing, represent the evolution of Club
communication within the high end private space. They have transitioned segments of
our membership once linked purely by acquaintance into dynamic, personal
connectivity both on and off property. Their push notification technology ensures our
membership is not only aware, but genuinely enticed to attend each event we host.”
-Mr. Marvin Jones, General Manager
The San Antonio Country Club
V. References: available upon request