The document lists 100 influential marketing gurus and their contributions to expanding marketing knowledge through published articles and books. It acknowledges that the list is not comprehensive and recommends further research to increase its validity and coverage of marketing expertise. The list serves as an initial tribute and dedication to pioneering marketing thinkers and a starting point for a marketing hall of fame. Suggestions are welcomed to expand the list based on publications and impact.

1. Marketing Gurus, Marketing Hall of Fame
All Marketers have to be grateful to the wisdom that has been shared by Marketing
Gurus. They offered us the opportunity to enrich our Marketing Knowledge and
become Marketing Experts. Here I make a personal dedication and tribute to some of
the most influential Marketing Gurus. This is based on their marketing experience and
production of influential Marketing Articles and Books with old publication. The
order is random.
1. Kotler Philip
2. Zeithaml V.A.
3. Berry L.L.
4. Parasuraman A.
5. Porter M.
5. Baker M.
6. Stern L. W.
7. Aaker D.A.
8. Kent R.
9. Brownlie D.
10. Young J.
11. Adams J. R.
12. Birn R.
13. Hague P.
14. Vangelder P.
15. Blois K. J.
16. Bolton R. N.
17. Boyd W. H.
18. Westfall R.
19. Stasch F. S.
20. Brown S.
21. Buzzel R. D.
22. Gale B. T,
23. Carman J. H.
24. Chase R. B.
25. Taylor S.A.
26. Cronin J. I.
27. Churchill G. A.
28. Cound D.H.
29. Crosby P.B.
30. Dillon R.W.
31. Donnely J.H. Jr
32. George W.R.
33. Ennis B.M.
34. Roering K.J.
35. Fick G. R.
36. Ritchie J. R.
37. Garvin D.A.
38. Green E.P.
39. Tull S.D.

2. 40. Greenley G.E.
41. Matcham A.M.
42. Gronroos C.
43. Hart C.
44. Schlesinger
45. Heier E.
46. Heskett J.L.
47. Holbrook H.B.
48. Corfman K.P.
49. Jackling P.
50. Jacoby J.
51. Olson J.
52. Johnston R.
53. Judd R.
54. Armstrong G.
55. Saunders J.
56. Wong V.
57. Kouremenos A.
58. Athanasoulis C.
59. Lehtinen J. R.
60. Lehtinen U.
61. Lehtinen V.
62. Lewis B.R.
63. Lovelock C.H.
64. Mangold W.G.
65. Babakus E.
66. Mattson J.
67. Orledge R. L.
68. Piercy N.
69. Regan W.J.
70. Reicheld F.
71. Sasser F.W.E.
72. Robertson E.
73. Robinson S.
74. Saleh F.
75. Ryan C.
76. Olson R.
77. Wyckoff D.
78. Schneider B.
79. Bowen D.E.
80. Sherden W.A.
81. Shostack L.G.
82. Smith A.M.
83. Solomon M. R.
84. Surprenant C.
85. Czepiel Z.A.
86. Gutman E. G.
87. Stanton W.J.
88. Swartz T.
89. Takeuchi H.

3. 90. Quelch J.A.
91. Thomas D.R.E.
92. Thorpe A.
93. Moscarola B.
94. Tull D.S.
95. Hawkins D.I.
96. Wolfe A.
97. Fitzroy T.
98. Mandy G.D.
99. Douglas S.P.
100.Mary Lambkin
I have to notice that this is an initial List of Marketing Gurus and Marketing Hall of
Fame based on the aforementioned criteria. It is estimated that marketing knowledge
produced by the Featured Members of this List covers more than 70 of Marketing
Expertises.
It is recommended to become a topic for further research in order to increase it’s
validity. We welcome suggestions for inclusion in this list based on year of
publication, sales of marketing books and readership of Marketing Articles
P.S. You are free to republish this article with the citation Kassotakis M.(2012)
“Marketing Gurus, Marketing Hall of Fame”