Meydan is a business accelerator located in Amman, Jordan focused on creating value@speed. Meydan supports the youth and turns their dreams into a reality through training, packaged knowledge, proven tools and Seed fund. For more info : www.meydanjo.com

1. Meydan is a new age money. Our obsession is to
accelerator focused on create value@speed using
reducing the time from idea to packaged knowledge , proven
revenue (I2R). We offer more tools, smart and hard work ,
than money. The value we and above all passion to make
create is 80% from wisdom a difference.
and knowhow, and 20% from
Our Approach
1. Select 2. Orient 3. Shape 4. Seed 5. Build 6. Launch 7. Angel 8. Grow 9. Graduate
Pioneer will go Develop startup Passing through Upon a thorough Build offering Continue with plans Pitch your startup 30 additional Graduate from
through a rigorous Foundations blue print, service assessment of at speed with 10 and launch the to potential weeks to grow Meydan and
selection process including development, and need, Meydan weeks of smart business in an investors. The aim the business from relocate
including interviews business model, detailed action may seed the hard work. Show additional 10 is to get the right the core and from business outside
and a full week of financial model, plan for the next idea with up to enough progress to weeks. The real funding and adjacency and premises.
12 hours/day to and all 10 weeks. The $10,000 USD to convince investors. test is in the demonstrate that get more funding
select only the information aim is to easily cover the startup market. value can be at the right time if
best. needed to build & costs. created. needed.
succeed understand the
business model,
and all related
topics.

2. Our Model
1. Batch System 2. The Idea 3. Pioneers 4. Services 5. Financing
Pioneers go through Ideas need to be expressed Demonstrate passion to Packaged knowledge There is no fee for entering
in batches 3-4 times clearly , we have no time for their idea. based on years of this program.
per year based on jargon !! 24 by 7 commitment to experience. Meydan will take a 1%
capacity. No formal business plan is this idea. Proven tools . equity of your business for
required. Can and will put the effort Mentorship. every $ 1,000 USD it invests
We value ideas that address needed to make it Subject matter experts. in the business, for a
a clear problem or a need. happen. Embedded learning. maximum of $10,000 dollars
We value ideas that standout Demonstrated resilience Legal services. Meydan will take equity
and different. to withstand the startup Finance & administration. based on services provided:
A clear explanation on how challenges ahead of them. Inspiring productive work a) 5% of equity for 22
will you make money. environment. weeks of incubation
b) 2.5% additional
equity for an additional
30 weeks of incubation
c) 2.5% additional equity
upon securing an angel
investor

3. Selection Week (week 0)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6
1. Startup Day I 2. Startup Day II 3. Outdoor 4. Lego 5. Video Production 6. Selection Day
Adventure Structure
A simulation exercise Pioneers will have Outdoor activities to Separated into Become familiar with Meydan
that spans two days total freedom in how to take pioneers to teams, Pioneers Video production Management will
and takes the pioneer spend virtual funds, for their limits!!! must build techniques. select the pioneers
through a miniaturized example one might Are you ready? structures using Produce a 5 minute with the best
startup experience. spend more funds on Lego blocks. short movie telling potential based on
Explore your idea with Business Model Be ready to the story of your idea their performance
Business Experts, advisory than Financial showcase and brief in the market . throughout the
define Business Model, Model advisory. Meydan week.
Financial Model, and At the end of the two management and Assess your own
develop an Action plan. days pioneers have to defend the choices performance and
In developing your be prepared with a you made in tell us if you still
startup learn how to pitching presentation choosing the want to join
manage your financial to investors. structure and Meydan.
resources by using Be ready for a rough building it.
virtual funds to solicit & tough round of
professional advice . questioning on every
aspect of your
business.
* The sequence of days is subject to change.

4. Orientation Week (week 1)
1. Business Model 2. Value Proposition 3. Financial Model 4. Risk Management
Define your startup business Know what unique service or Estimate revenue streams. Learn how to avoid and
Model using a specially features do you offer Estimate associated direct and reduce risks.
designed workbook. customers. indirect costs.
Estimate cash flows.
Define seed capital needed

5. Shape Week (week 2)
1. Blue Print 2. Customer Segmentation 3. Marketing Channels 4. 10 Weeks Action Plan
Identify critical elements from Know how to classified your Which channel is the most Develop a10 week plan to
the business model, define customers, in order to deliver appropriate to use, how to build the offering and be
and detail each one in depth. your message easy and fast. control and manage all ready to launch
channels.

6. Build (weeks 2-12)
1. Speed 2. Master Capabilities 3. Core Capabilities 4. Work Packages 5. Your Pitch
Compress time from Startups have three generic Each Master Capability is Each core capability is Develop a compelling pitch
idea to revenue master capabilities: further divided into core divided into work packages and rehearse for Angel
(I2R). Plan & Manage [PM]. capabilities: to be executed in a week. Investor.
Leverage packaged Generate Demand [GD]. Organization & Build your startup
knowledge and tools Fulfill Demand [FD]. Governance [PM]. capabilities using these work
to reduce effort and Finance & packages leveraging our
increase productivity. Administration [PM]. knowledge /tools to ensure
Divide work into strict IT [PM]. we are ready for your pitch
weekly milestones Offering [GD]. during Angel Week.
adopting a zero or Sales [GD]. Each work package will be
100 % complete Marketing [GD]. assigned a credit value as
principle and nothing Deliver offering [FD]. you complete each work
in between. Customer care [FD]. package an equivalent credit
value will be earned. We will
measure progress of
planned credit against
actual.

7. Launch (weeks 12-22)
1. Launch Planning 2. Launch Readiness 3. Acquiring My First 4. Soft Launch
Customer
Define your launch strategy Steps to launch new Achieving customer strategies Soft launch vs. Hard launch
Plan your launch from start to products Customer development Timing of product launch
finish Product launch marketing process Scheduled program for
Product launch marketing success How to find customers launch (What are the
Launching and risk Building a culture of customer elements?)
management loyalty

8. Request Angel Investor (optional)
1. Network Effect 2. Pitching 3. What is the best deal? 4. Finalizing the agreement
We will invite Angel investors Pioneer s will pitch to an angel Meydan will assist pioneers in Meydan will handle all
to meet Meydan pioneers when investor. studying offers and advise them paperwork and legal
requested. on the best option to proceed documents between the
with. investor and the Pioneers.

9. Grow
1. Growth 2. Networks… 3. Alliances… 4. Channels… 5. Lead Generations… 6. Geographic 7 New Offerings…
Plan… Markets… .
Advise on practical Assist in building a Assist in identifying, Assist in identifying, Assist in generating Assist in identifying, Assist in identifying
growth strategies useful network of evaluating and evaluating and leads. evaluating and potential new
and action plans. people and forming alliances appointing channel defining entry offerings from the
organizations. that strengthen partners. strategies into new core and from
growth potential and geographic markets. adjacencies.
capability.

10. Pioneer
If you believe you are a
and have a Pioneering idea
Contact at:
pioneer@meydanjo.com
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