Lexalytics CEO Jeff Catlin on how to bootstrap your startup without venture capital funding.

1. © 2015 Lexalytics Inc. All rights reserved
#revenuefunded
SXSW
Jeff Catlin, Founder and CEO Lexalytics, Inc.
@lexalytics

2. © 2015 Lexalytics Inc. All rights reserved
Jeff Catlin, CEO, Lexalytics Inc.
Lexalytics software turns conversations into
profitable business decisions.
Built without any venture funding, Lexalytics is a 13
year old, profitable company that builds the most
important engine for social text mining.
Relying heavily on automation and a very senior
group of people, his company has gone from
launching the world’s first commercial sentiment
analysis engine to processing billions of documents
a day for the top social marketing and customer
experience management companies in the world.

3. © 2015 Lexalytics Inc. All rights reserved
Jeff will teach you “How To:”
• Decide if your idea/business needs to be venture funded, or if you can do it with
revenue
• Set goals as a revenue funded business (hint: don’t swing for the fences)
• Survive a global financial meltdown like what happened in 2008, even without large
cash reserves (hint: flexibility is key)
• Pivot the business successfully
• Bootstrap revenue quickly while you build out your product
• Keep a technical edge for years
• Test new markets with minimal risk
• Best leverage force multipliers like marketing automation

4. © 2015 Lexalytics Inc. All rights reserved
Jeff will teach you “How Not To:”
• Run out of cash
• Take risks that you can’t afford
• Stay wedded to the same idea and products for too long
• Mistake growth for success
• Stray too far from your core identity and values
• Confuse flash with substance

5. © 2015 Lexalytics Inc. All rights reserved