Ludhiana Market Research and Opportunity Analysis Report sample file

1. Ludhiana, India
Market Research and Opportunity
Analysis Report

2. Executive Summary and Analysis
- Ludhiana, India
• Ludhiana is the largest city in the state Punjab. with an area of 310sq. km and
an estimated population of 1,789,650 as of the 2015.
• The World Bank ranked Ludhiana as the city in India with the best business
environment in 2009 and 2013.
• Ludhiana played a very crucial role in the traditional, historical and academic
growth of the country.
• The apparel industry of Ludhiana is famous all over India for its woollen
sweaters and cotton T-shirts; most of the top Indian woollen apparel brands
are based in Ludhiana.
• Asia’s largest hubs for bicycle manufacturing.
• Ludhiana also has a growing IT sector with multiple software services and
product companies having development centres in the city.
• Ludhiana has great business opportunities in tourism, food industry, IT sector
and many more sectors.
• Place like Ludhiana and Tripura are nor export hub for textile.

3. SWOT Analysis
- Ludhiana, IndiaSTRENGTHS
• Asia’s largest hub for bicycle manufacturing.
• It is most connected city in India.
• Undergoing rapid industrialization
WEAKNESS
• Competitive market.
• High loan rates are possible.
• In world’s top 10 cities with worst air pollution
OPPORTUNITIES
• Great Potential in residential market.
• Emerging market.
THREATS
• Threats from the neighbours cities.
• Change in government policy.

4. • Geographical Analysis of a selected location
• Demographical Analysis of selected location
• Market Dynamics
• Economical Overview
• Environmental Analysis
• Existing Infrastructure
• Resources Availability
• Market Potential - Untapped Opportunities
• Potential Business Ideas and Ratings
-Ludhiana, India
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