1. Melissa Miller
165 Young Street - Manchester, NH 03103
butterfly4771@yahoo.com - 603.860.9434
Professional Summary
For the last year and a half, I have been a licensed nursing assistant. I amlooking to get
back into marketing after a short hiatus.
I am a Senior Marketing Specialist with progressive experience branding organizations
with developing, writing, and communication of marketing plans, creative briefs, project
recommendation and presentations. Proficient in social media, project management,
business development and community outreach.
MARKETING WORKEXPERIENCE
Rockstar Marketing,ProfessionalConsulting March 2014-September2015
 Createdandmaintainedafavorable publicimage formyclients.
 Designedmediareleasestoshape publicperceptionandtoincrease awarenessof
upcomingbooksignings,events,bookrelease,andappearances.
 Actedas a companyspokespersonforavarietyof mediainquiriesandspeakingdirectly
to the presson behalf of myclients.
 Createda social mediacampaignsthathave generated500 more visitors,800 more
unique visitstowebsite,905more page views,andincreasedourtargetmarketby20%.
 IncreasedROIby54% by incorporatingemail blasts,social mediaboost, “TexttoWin”
radiopromotionsandradiocommercials.
 Managed online reputationandpublicrelations.Respondedtoinquiries,BBB,and
customerretention.
 Assistedthe CEOwithbranddevelopment,strategy,andCRMprocesses.
 Reviewbranding,positioningof the company’sadstomake sure that the impactof the
companyismaintainedandmore people are aware of the products.
 Servedasan internal source foradvertisingormarketingcommunicationalongwith
brand managementstrategythroughdigitalmedia.

2. SeniorMarketing Specialist
Mount WashingtonCollege- Manchester,NH 2012 to 2013
Workedindependentlyestablishinggroundmarketingeffortsforall five (5) campuses.Reported
virtuallytothe directorof marketingat KaplanUniversityinWisconsinona weeklybasis.Kaplan
restructured the College last year and eliminated several positions as well as closed two (2)
campuses andeventuallyclosedthe school in2015.
• Managed all marketingandadvertisingcampaigns,analyzedresultsandoptimizedprograms
for improved performance. Researchedcompetitormarketingtactics,marketconditionsand
trends in the education industry. Made recommendations to upper management for
optimizingoverall Marketingeffortsaccordingly.
• Workedwithuppermanagementtobuild,implementandmanage automatedprograms,such
as email blasts, landingpage developmentandsocial mediaprograms.
• Research,create and execute new Marketingcampaignsto drive qualifiedleadstoour sales
teams,while incorporatingoldersuccessfulcampaignsintothe mix.
• Managed development,production,anddistributionof promotional andcollateral materials
by workingwith internal creative teamsandexternal productionvendors.
• Assistedwiththe development,writing,andcommunicationof marketingplans,promotional
recaps,creative briefs,projectrecommendations,andpresentations.
• Participatedinregularstrategymeetingsanddevelopsnew programsandinitiativesthatare
designedtofurtherthe College'smission.
• Assistedwithwritingandeditingof promotional literature,newsletters,directmarketing,and
internetmarketingprojects.
• Ensured that all locally-developedcreative marketingmaterials undergo brand review and
adhere tostrict brand guidelines.
Marketing Manager
DeltaManagementAssociates,Inc.- Bedford,NH 2011 to 2012
Reported directly to the executive vice president of sales managing several multi-Million Dollar
highereducationdebtcollection campaigns.
• Developedkeymessagesforall audiencestocommunicate ourcore brandidentity.
• Led agencies and internal team members where appropriate to execute all communication
activitiesand publicrelations.
• Researched competitor marketing tactics, market conditions and trends in the education
industry. Made recommendations to upper management for optimizing overall sales efforts
accordingly
• Contributed to the total effectiveness of the department, communicating openly, solving
problemsproactively, offeringcreativeideasandworkingasa positive,engagedteammember.

3. CMA-Private inhome dementiacare provider 2011-2015
 Act as a guardianand caretakerfora71 yearoldman withmoderate alcohol-induced
dementia.
 Assistswithcommunicationbetweenresidentandfamilymembersinthe home.
 Providesdiversional activities.
 Aidsinmeal planningandpreparation.
 Attendsmeetingswithmedical personal andsocial workerstoestablishlong-termcare
plan.
CMA-Private inhome diabeticcare provider 2010-2011
 Assistedwithpatientsassessmentandcare planning,including:vitalsigns,recorded
bloodglucose levels; assistedwithmedicationdisbursement,measuringandgiving
insulininjectionsandwoundcare underthe supervisionof the VNA of Manchester.
 Preparedmeals;keptcountof carbohydratesandmeasuredliquidintake/output.
 Assistedintransfersinandoutof the wheelchair,bed,kitchenandlivingroomchairs
and ambulationwithwalker.
 Recordedpatientinformationbymakingentriesinthe patientjournal;notifyingVNA-
Manchesternursingsupervisorof changingorunusual conditions.
Assistant to the Director of Salesand Marketing
MembersFirstCreditUnion - Manchester,NH 2008 to 2009
Partneredwiththe directortoestablishabrandidentityforthe creditunion. A newpresidentwas
electedandeliminated20jobsin the summerof 2009, mine wasone of them.
• Aidedinthe developmentof newmarketsegments.
• ResearchedmarkettrendsthataffectedMembersFirsts'ROI.
• Createddirectmarketingcampaignsandcollateral toenhance brand awareness.
• Workedon publicrelationsstrategies;communicatedwiththe pressandothermedia.
Education
 A.S.,Medical Assisting,MountWashingtonCollege,Manchester,NH,2014. Bachelorof
Science (B.S.),BusinessStudiesInternationalManagementandMarketing,Southern
NewHampshire University,Manchester,NH,1999.
 A.S.,BusinessScienceandMarketing,HesserCollege,Manchester,NH,1996. A.S.,
BusinessScience General Studies,HesserCollege,Manchester,NH,1996.
SKILLS: Access, ACT, Adobe Photoshop and InDesign, Adobe Acrobat Pro DC, Beyond 2012, Big
Daddy, Collect!, Constant Contact, Crystal Reports, DAKCS, EMR, Excel, Explorer, Front Page,
GoDaddy,Goldmine,Google, InDesign, JIRA,MicrosoftOffice,MyAestheticsPro,OutlookExpress,
PhotoDeluxe,PowerPoint,PrintShop,Publisher,QuarkXpress,SalesForce,SproutSocial,Wired
Contact,and Wix.