1. Google Analytics for ROI

2. Welcome
Plug in Muse
Melien Lavoie
Phone: (860) 214-9900
Email: mel@pluginmuse.com
Website: www.PluginMuse.com
Facebook.com/PluginMuse
SlideShare.net/MelienLavoie
I am the Digital Marketing Admin for the Suffield
Chamber of Commerce and I will also be using
screenshot with their online content to explain concepts.

3. Google Analytics
- Most powerful analytics application available FREE
- Tracking online traffic and patterns on your website
- View Specific Dates

4. Create Accounts
Separate Accounts for your
Website and Your Chamber
Listing them Plug in the code

5. Dashboard

6. Audience: Visitors Overview
Visitors: Number, Unique, Percentage New, % New Vistors
Page Views: Avg Time, Pages, Bounce Rate, Pages/Visit
HIGH Pages Views + HIGH Average Time + LOW Bounce Rate
= How useful visitors find your site.

7. Audience: Visitors Overview

8. Audience: Demographics & Interest
- Basic Demographics
- Age
- Gender
- Interest

9. Audience: Geographical
- Language
- Location

10. Audience: Behaviour
- New vs Returning
Goal
Orientated
Users who have visited your site a dozen or more times are most
likely fans of your site or company

11. Audience: Behaviour
- Frequency & Recency
Report level of interest & each user
The frequency of visits reflects on how your products or services are perceived.
As with Count of Sessions, the statistics for new users can skew the histogram.
Users who come only once outnumber everyone else.

12. Audience: Behaviour
How frequently they return to your site (once, twice, ten times) within a time frame tells you
how useful they find the content. If users come once without returning you might be marketing
to the wrong audience. Your site might lack design, engaging content or be difficult to navigate.
- Days since last visit

13. Audience: Behaviour
- Engagement
- Visit Duration
Engaging elements such as a blog helps to get visitors to ‘hang out’

14. Audience: Behaviour
- Page Depth
The page depth depends on the nature of your site.

15. Audience: Technology
- Browser

16. Audience: Technology
- Visitors Using Old Technology
Screen Colors:
Operating System:
These can be useful in a
design and programming sense
to make sure that your site is
compatible with all the popular
technical specs

17. Audience: Network
Operating System:

18. Audience: Mobile
- System Overview

19. Acquisition: Traffic Sources
- Most Important
- SEO Performance
- Traffic Source
- Direct
- Search
- Referral

20. Traffic: Organic Search
- Keywords
- Keyword Phrases

21. Traffic: Organic Search
- Landing Page

22. Traffic: Direct
- Remember URL
- Bookmarked Pages

23. - Click And Follow A Link
Traffic: Referral

24. Traffic: Social (Referral)
- Driving Traffic Your Website From Social Media

25. Time Management
1. How do I Start?
2. Am I visible online?
3. Am I doing it Right?
4. Where can I get help?
5. Who can teach me?
6. How does it work?

26. Get Results
1. How do I Start?
Plug in Session
2. Am I visible online?
SCC Website Orientation
3. Am I doing it Right?
Monthly Facebook Groups
4. Where can I get help?
Facebook FAQ Group
5. Who can teach me?
Seminars, Webinars, Workshops
6. How does it work?
Facebook Community Campaign

27. Strong Community
Real Life:
An active community is a strong one.
Digital World:
A connected community is a
relevant one.