Why is Customer Retention important ?? And, how can we retain our customers ??

1. www.meramedicare.com

2. Problem Statement and Market Size
•India consumes medicines worth ~80,000 Cr INR
•70% of the total healthcare expenses are out of pocket
•Problems with existing system:
Consumers:
Lack Discounts, transparency, home-delivery and efficiency
Digitization of prescriptions & bills doesn`t happen
Awareness regarding cost-effective generic options is unavailable
Pharmacists:
Difficult & expensive to expand business in other locations
Difficult to increase the visibility cost-effectively
Digitization of prescriptions & bills doesn`t happen
•Mera Medicare plans to grab 5-10% market share and bring
much needed efficiency and transparency into the system

3. Customer Retention
Customer retention is the activity that a selling
organization undertakes in order to
reduce customer defections. Successful customer
retention starts with the first contact an organization has
with a customer and continues throughout the entire
lifetime of a relationship.

4. Importance of Customer Retention
 Creates a strong customer base.
 A 2% increase in customer retention has
same effect as decreasing costs by 10%.
 Increased revenue
 Lower customer acquisition costs
 Increased referrals

5. Ways of Customer Retention
Frequent Communications Calendar.
Extraordinary Customer Service
A complaint is a gift.
 Customer Service Surprises
Reinforce Your Value
Making It Easy to Reach You
Customer Education

6. Overall a Smart Choice
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