Meghan's Project

1. Social Media Success Stories
By Meghan McLaughlin

2. Example 1: Spotify
Example 1:

3. Introducing… Spotify!
https://www.spotify.com/us/ (https://www.statista.com/statistics/244995/number-of-paying-spotifysubscribers/ )
-Launched in 2008
-Free music streaming
service
-without ads, $10
-70 million paying users

4. Spotify’s “Goals” Campaign
-At the end of each year,
Spotify compiles some of the
strangest things their users
have done
-They put these stories on
billboards around large
cities, and online
https://www.billboard.com/articles/business/8053962/spotify-2018-
goals-ad-campaign

5. Incorporating Humor in Advertising
-Spotify was able to…
-poke fun at their
users, making them appear
like a laid back and friendly
company
-draw people in with
some of the crazy things
people were doing on the
site
https://digest.bps.org.uk/category/laughter/

6. 2017 Wrapped
-Spotify, along with the
billboards, wanted their users
to see THEIR most played
songs
-Formatted as an interactive
quiz, users were given a
detailed summary of their
entire year in music
https://community.spotify.com/t5/Community-Blog/Your-2017-Wrapped/ba-p/3638025

7. Interactive Advertising
-Spotify was able to make users
interested enough in the Billboards,
making them inclined to see if they,
too, had an embarrassing statistic.
-By phrasing it more as a game,
users then compared with friends,
and were motivated to get a higher
“Minutes of Music” score
https://nonpub.com/finding-old-friends-cell-phone-number-easy/

8. Example 2:

9. Eggo Waffles
-Though founded in the
1950’s, Eggo Waffles
have remained a
household name
throughout the years.
http://divascancook.com/easy-buttermilk-waffles-recipe-homemade/

10. Stranger Things
-One of the most talked
about TV Shows of the
generation
-Front-running the
transition into non-cable
television shows
-featured
exclusively on Netflix

11. Eleven’s Eggos
https://www.thewrap.com/stranger-things-star-millie-bobby-brown-isnt-crazy-about-eggo-waffles/
-Starting early in Season 1, one
of the most beloved characters
on the show, Eleven, grew
attached to these waffles while
hiding out in her friend’s
basement
-Since then, people have been
associating this telekinetic girl
with the product through things
like drawings and costumes.

12. Advertisements and Promotions
http://sechrestthings.com/stranger-things-eggo-twitter-superbowl-convo/
-By connecting this brand with such a popular TV show,
viewers are associating Stranger Things with Eggos,
making viewers want to buy the product to support the
show
It is also fun for viewers to be immersed in the world of
Stranger Things with things like this tweet
https://www.youtube.com/watch?v=9Egf5U8xLo8

13. Social Media Interaction
Regular Mentions
46%
Stranger Things Related
54%
Twitter Mentions from 10/1/17-10/31/17
Regular Mentions Stranger Things Related
-Leading up to the season 2
premiere, Eggo received a
total of 41,184 mentions on
Twitter
-Valued at roughly
$200,800

14. Conclusions
-As shown in examples from Spotify and Eggo,
people respond well to interactive
advertisements, as well as campaigns that involve
shows that peoples love and respond to.