Looking at Frith's music video concepts

1. Simon Frith’s music video
concepts

2. There are three types of music video
• Narrative
• Conceptive
• Performance

3. Narrative music videos
• Narrative videos usually tell a story and generally involve the music artist or
group in a scenario related to the lyrics of the song. A theorist Todorov
says a narrative has 5 structures
-> Equilibrium,
-> Disequilibrium,
-> Recognition,
-> Reparation,
-> New Equilibrium
• An example of this is Enrique Iglesias – hero . This follows Tororovs
narrative system as Enrique and Jennifer-Love-Hewit

4. Conceptual music videos
• Conceptual videos create a mood or atmosphere similar to the song
however doesn’t tell a story.
An example of a conceptual music video is:

5. Performance music video