Francesco Zoccarato - Configuratori prodotto: soluzioni e tecniche per un'implementazione efficace in ambiente MagentoData
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Ogni specialista Magento si è trovato almeno una volta di fronte alla richiesta di realizzare un configuratore prodotto. Spesso avrà soddisfatto l’esigenza costruendo una soluzione completamente personalizzata, adatta esclusivamente a quell’esigenza, rigida a qualsiasi modifica e difficile da manutenere. Lo speech è incentrato sull’approccio e sulle tecniche applicabili per evitare queste problematiche e tratterà quindi di: corretta modellazione prodotto; estensione delle custom option; ottimizzazione performance; standard di integrazione dati Magento / azienda; tecniche di realizzazione frontend. Una serie di accorgimenti, soluzioni e best practices calate all’interno di alcuni case history reali.
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Francesco Zoccarato - Configuratori prodotto: soluzioni e tecniche per un'implementazione efficace in ambiente MagentoData
- 3. This import engine (aka IRIS) works in 2 steps: 1. IRIS inserts actions into the support tables, these actions are built from a master file and a parser built for this project. 2. IRIS consumes all available rows to create Magento objects. This allows us to use a standard procedure (except for the parser) and use a custom parser depending on the client’s products’ complexity, (create configurable products out of the cell contents) IRIS 3 Master files Magento raw data Magento raw data Magento objects Parser specs
- 4. COP CONFIGURABLE OPTIONS PLUS Features: • Attribute options swatches • Attribute options richtext descriptions • Attribute richtext descriptions • Product gallery images & thumbs switch on swatches’ selections • Thumbs compatibility on other Magento sections (header cart, cart, checkout, emails etc) • QuickBuy feature on product list (category, related, upsells, cross-sells etc) 4
- 8. BACKEND ATTRIBUTE 8 System Configurations Attribute Options Configurations
- 9. spConfig <HEAD> <script type="text/javascript" src="/js/varien/product.js"></script> <script type="text/javascript" src="/js/varien/configurable.js"></script> configurable.phtml <script type="text/javascript"> var spConfig = new Product.Config(<?php echo $this->getJsonConfig() ?>); </script> Mage_Catalog_Block_Product_View_Type_Configurable public function getJsonConfig() { … } 9 This javascript variable called spConfig is responsible for a successful configurable process in the Magento frontend. It contains simple products’ infos related to the configurable product like configurable attribute values, simple product ids, attribute options etc. It is filled from the catalog’s configurable product block class and can be extended with everything we need.
- 10. spConfig - EXTENDED 10 <script type="text/javascript" src="/js/filoblu/configurableoptionplus/varien/configurable.js"></script> FiloBlu_ConfigurableOptionsPlus_Block_Catalog_Product_View_Type_Configurable
- 11. Product configurator the standard fades away
- 12. THE STANDARD WINS We need to keep as many standards as we can to have as many quick wins as possible… and then work on exceptions. THEN WE NEED A CASE STUDY 12
- 13. Case study
- 14. REQUIREMENTS Requirements: • High quality handmade product • Logistic flow and products stocks work differently than other products • Configurated products can’t be returned • Handmade production timing will be of around 3 weeks, so the order flow need a review 14
- 15. SHOOTING GUIDELINES 15 NAMING SKU_position_maincolor(_conftype_secondarycolor).jpg EXAMPLE: naming for red shoes with green quarter: sku_1_red01_g_green04.jpg sku_2_red01_g_green04.jpg sku_3_red01_g_green04.jpg EXAMPLE: naming for black shoes without configuration on toe or quarter: sku_1_black00.jpg sku_2_black00.jpg sku_3_black00.jpg
- 16. ORDER STATUS FLOW Configurator carter crust order flow: AUTHORIZED, automatically set after order confirmation CONFIRMED, automatically set after order authorization PROCESSING, automatically set after order payment capture CONFIGURATION PROCESS, automatically set if a configurated product is inside the order, this status will trigger a notification to the Santoni in-house production department CONFIGURATION COMPLETE, manually set as soon as the shoes are ready to be shipped, this status will trigger a notification to the customer and to the logistic partner WAITING FOR SHIPPING, manually set by the logistic partner SHIPPED, manually set by the logistic partner CLOSED, automatically set once the shipment is complete 16
- 17. BACKEND CONFIGURATION 17 Custom Options ● Main Color ● Secondary color ● Position ● Initials They need to be saved on the product order row. Configurable Attributes ● Size They are related to the product stock level.
- 18. UX + FRONTEND 18 Frontend development provides a custom configuration process for a Fluid User Experience. We also take care of the customer care process information providing messages on product, cart and checkout pages and inside the transactional emails.
- 19. UX + FRONTEND 19 Frontend development provides a custom configuration process for a Fluid User Experience. We also take care of the customer care process information providing messages on product, cart and checkout pages and inside the transactional emails.
- 20. RESULTS What we engineer & develop: • Product shooting guidelines • New data flow for stocks and logistics • UX to drive customers correctly through products & checkout • Custom product page frontend If the product was not handmade then we could probably use an automated image engine rendering to put each shoe part together 20
- 21. RESOURCES Configurable products: http://santonishoes.com/it/scarpe-donna-lusso.html http://www.henrycottons.it/nuova-collezione-uomo/capispalla.html Configurator: http://santonishoes.com/it/mysantonicolours.html Configurator FiloBlu Articles IT/EN: http://filoblu.com/it/journals/our-works/mysantonicolours-una-nuova-esperienza-del-lusso/ http://filoblu.com/journals/our-works/mysantonicolours-experience-into-luxury/
- 22. THANKS FOR YOUR ATTENTION. Francesco Zoccarato – francesco@filoblu.com – tel. +39 041 5731819
- 23. FILOBLU S.R.L - info@filoblu.com - filoblu.com