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Apple mini case
- 1. APPLE
- 2. 230 billion Annual revenue ! How did APPLE get here ??! PURE MARKETING GENIUS !! 1 billion Active users !
- 5. THE CUSTOMER ! THE CUSTOMER ! THE CUSTOMER ! Speak to them in the language that makes them feel comfortable, not overwhelmed and confused. Customers love to hear words like OLED Display and EDGE TO EDGE GLASS than processor specs!
- 6. Place your screenshot here NOW AINT THAT A BEAUTIFU L PIECE OF ART !!!
- 8. OLD SCHOOL ADVERTISING ! Apple doesn’t spend much on traditional methods like print ads or T.V ads, or even the recent social media methods. It relies on alternative methods like clever product placements and positive buzz via word of mouth and popular media
- 11. UNIQUE VALUE PROPOSITION ! Apple’s Mantra : Never go into price wars with fellow competitors ! ‘You get what you pay for’- Premium quality breakthrough products offset the hurt caused by the high prices. WORKS EVERY SINGLE TIME THEM !
- 12. A trip to the apple store is never shopping, it’s a pilgrimage !
- 14. ...OF LOYAL CUSTOMERS ! Apple has the largest base of ‘fanboys’ and ‘fangirls’. Apple has created a brand personality and cult following with their various campaigns like ‘THINK DIFFERENT’. This coupled with strong products create a vibrant, faithful community of followers.
- 15. CUSTOMERS QUEING UP FOR NEW PRODUCT RELEASE !!
- 17. SIMPLE AND HUMBLE ! Apple knows their audience very well and talks to them in their language.. Be it the ads or the products. Aim their products at the emotions of the customers,..evident from innumerable ‘Unboxing’ You- tube videos.
- 18. The IPHONE - unique yet so fundamentally simple !
- 19. SUMMARY : APPLE MARKETING GENIUS ✖ Its all about the customer experience ✖ Tweak traditional advertising methods ✖ Emphasis on Unique Value Proposition ✖ Build a community of loyal customers ✖ Keep marketing/products simple and humble
- 21. DISCLAIMER Created by Meera Vinod,Marian Engineering College as a part of the Marketing Internship under Prof.Sameer Mathur,IIM Lucknow.