The document outlines Apple's marketing strategy, which focuses on being intentional with changes, identifying strengths and doubling down on them, learning from competitors but focusing on strengths, focusing efforts on a few big priorities, understanding what consumers want to sustain in the market, focusing on one core product line to attract customers, keeping products simple to understand, and planning for the future while focusing on the present.

1. APPLE’S
MARKETI
NG
STRATEG
Y

2. BE
INTENTIONAL
Keep questioning yourself, and make those changes
intentional, not accidental.
1.

3. IDENTIFYING
STRENGTH
what your company does well in the context of the
overall market. Then, double down on doing those
things better.
2.

4. LEARN FROM
COMPETITORS
Focus on your strengths, but ignore your weaknesses
at your own peril.
3.

5. FOCUS ON
BIG THINGS
There are few things you should be working on, and
only one thing that should be your top priority.
4.

6. WHAT YOUR
PEOPLE WANT
Better you help your consumers, better the results you get to
sustain in the market
5.

7. LESS = MORE
Focus on one product line is the key to success of any
business.
So, less the options you have more your customer gets
attracted to.
6.

8. Keep
IT SIMPLE
Simplicity is the key to make your products complicated.
Ensure your product designed is simple to understand
7.

9. LOOK TO
THE FUTURE
Focus on the here and now. But always, always plan for
the future.
8.