How to Launch an Internal Video Sharing Program
Some Important FactsEmployee Engagement and Video• Almost two thirds (63.3%) of communicators identifiedemployee engagemen...
BestBest practices in launching avideo sharing programPaolo TosoliniDirector Emerging Media, RUN Studiospaolo@runstudios.c...
4Key elements of a successful program
5Platform• One destination• Hide technical complexities• Live and on-demand• Social features• Rating• Comments• Sharing• M...
6Business ProcessesProductionCost RecoveryEquipmentSupportEducationSecuritySuccess Metrics
Production models• Studio• Employee generatedPodcast-in-a-Box program
Crowd-sourcing challenges• Unpredictable quality• Steps to success• Finding time• Getting equipment• Learning equipment• S...
Discovering talents“Michael on the Go” series@gannotti
Reward program• Earn points for eachpodcast published andviewed• Sharing knowledge isrewarding• Helps accelerate programad...
Long tail of content
Long tail of content
Long tail of content
Adoption strategy• Get executive sponsorship• Run a pilot program• Reward your early adopters• Create excitement
Internal marketing
Enterprise social video works• Helps employee create a reputation• Learn at your own time and pace• Cost savings• Authenti...
Key takeaways• Be consistent• Production quality is secondary• Humanize, entertain, be passionate
BestThank You!Paolo TosoliniDirector Emerging Media, RUN Studiospaolo@runstudios.com - @tosolini
MediaPlatform
MediaPlatform – Video ChannelsSocial RatingsView Sorting
MediaPlatform – Video Player
MediaPlatform – Social: Rating, Tagging, Sharing, Commenting
MediaPlatform – Advanced Search
MediaPlatform – Governance and Security: Role Based Permissions
MediaPlatform – Video Analytics
Thank YouFor more information or to schedule a democontact rvanorden@mediaplatform.comwww.mediaplatform.com
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Launching an Internal Video Sharing Program

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Communications Professionals have many options to choose from when delivering messages to their internal audiences, but online video has emerged as the dominant employee communication medium.

Paolo Tosolini, the internal communications expert who launched and managed the internal video platform at Microsoft shares the lessons he has learned in his work helping organizations integrate online video, as well as answering your questions about what to look for when choosing an enterprise YouTube.

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  • Launching an Internal Video Sharing Program

    1. 1. How to Launch an Internal Video Sharing Program
    2. 2. Some Important FactsEmployee Engagement and Video• Almost two thirds (63.3%) of communicators identifiedemployee engagement as their primary driver for addingvideo to their portal. *• 60.2% of communicators are executing employeegenerated content initiatives this year, followed by self-service live video broadcast (21.8%) and video on mobile(18.0%). ** 2012 Melcrum Survey – Maximizing Employee Engagement with Video
    3. 3. BestBest practices in launching avideo sharing programPaolo TosoliniDirector Emerging Media, RUN Studiospaolo@runstudios.com - @tosolini
    4. 4. 4Key elements of a successful program
    5. 5. 5Platform• One destination• Hide technical complexities• Live and on-demand• Social features• Rating• Comments• Sharing• Mobile friendly• RSS• Apps
    6. 6. 6Business ProcessesProductionCost RecoveryEquipmentSupportEducationSecuritySuccess Metrics
    7. 7. Production models• Studio• Employee generatedPodcast-in-a-Box program
    8. 8. Crowd-sourcing challenges• Unpredictable quality• Steps to success• Finding time• Getting equipment• Learning equipment• Scripting story• Shooting• Editing• Publishing
    9. 9. Discovering talents“Michael on the Go” series@gannotti
    10. 10. Reward program• Earn points for eachpodcast published andviewed• Sharing knowledge isrewarding• Helps accelerate programadoption
    11. 11. Long tail of content
    12. 12. Long tail of content
    13. 13. Long tail of content
    14. 14. Adoption strategy• Get executive sponsorship• Run a pilot program• Reward your early adopters• Create excitement
    15. 15. Internal marketing
    16. 16. Enterprise social video works• Helps employee create a reputation• Learn at your own time and pace• Cost savings• Authenticity• Fun
    17. 17. Key takeaways• Be consistent• Production quality is secondary• Humanize, entertain, be passionate
    18. 18. BestThank You!Paolo TosoliniDirector Emerging Media, RUN Studiospaolo@runstudios.com - @tosolini
    19. 19. MediaPlatform
    20. 20. MediaPlatform – Video ChannelsSocial RatingsView Sorting
    21. 21. MediaPlatform – Video Player
    22. 22. MediaPlatform – Social: Rating, Tagging, Sharing, Commenting
    23. 23. MediaPlatform – Advanced Search
    24. 24. MediaPlatform – Governance and Security: Role Based Permissions
    25. 25. MediaPlatform – Video Analytics
    26. 26. Thank YouFor more information or to schedule a democontact rvanorden@mediaplatform.comwww.mediaplatform.com

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