What is Enterprise 2.0? Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information via Web 2.0 technologies.
Or To Put It Another Way “Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers". - Andrew McAfee, principal research scientist at the Center for Digital Business in the MIT Sloan School of Management
Why Enterprise Social Networks?Forrester Research: Enterprisesocial network market to nearlydouble from $1.06 billion in 2011 to$1.997 billion 2014.McKinsey 2010 Survey: Companiesthat are fielding socialnetworks internally significantlyimprove performanceTowers Watson: Companies that arehighly effective atcommunications had 47% highertotal returns to shareholdersover the last five years comparedwith the firms that are the leasteffective communicators.
Why Enterprise Social Networks?Collaborative BenefitsEnterprise Social Networks:• Expose subject matter experts andinformal leaders in organizations• Create strong personal connections that traditionalintranets and formal professional networkingvenues cant create.
How Important is Video?Pew Research Center 2010 – Web 2.0 Video Trends•69% of Adult internet users viewed online video•38% viewed educational videos•14% uploaded video to the internet•User generated videos by far the most popular, shared by 62% of video up-loaders•49% shared on YouTube•52% shared on Facebook
What is Enterprise YouTube? A Social video software platform for streaming video and rich media within companies, or between companies and their partners or customers. “The enterprise YouTube, or "enterprise video content management and delivery," market is defined by products and applications that typically provide content input, portal, delivery, governance, management, usage reporting, and enterprise content management integration capabilities.”** Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012
What’s Driving Enterprise YouTube? “The use of consumer-based video-sharing applications such as Googles YouTube by many enterprise employees is on the rise. In many cases, users are leveraging Internet-based video applications to communicate and collaborate with internal project teams, business partners, and customers.” * This un-governed usage represents a significant security risk and also has a negative impact on network bandwidth and performance* Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012
What’s Driving Enterprise “YouTube”? Consumerization, Democratization, and Externalization Megatrends Reduce travel and effectively collaborate with other users located in separate geographic locations. Devices for creating video are everywhere In addition to user-generated video content, companies are interested in utilizing enterprise YouTube applications to distribute on-demand and other professional-quality video content to users.
Benefits of Enterprise “YouTube” Solving the challenges of governance, security, and delivery Improving reach and reuse of traditional corporate video communications – rich media presentations, live events and webcasting Increased knowledge sharing and retention: making it easy for anyone to share knowledge and collaborate using video – simple Web 2.0 technology Socializing video collaboration - Employees, Partners and Customers discovering one another and sharing solutions to real business problems in real time* Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012
Enterprise “YouTube” vs. OVP OVP (Online Video Platform) • Online Video Distribution • Video Monetization • Media and Broadcasting • B2B & B2C Marketing Enterprise “YouTube” • Enterprise Scalability, Governance and Security • Network Friendly • Multiple Streaming and Delivery Options • Integration with Enterprise CMS Solutions* Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012