Präsentation von AdblockPlus/Eyeo zum Thema digital Geld verdienen auf den Medientagen München 2016.

1. Adblock Plus and Acceptable Ads
—
Eyeo at Medientage München
Dr. Laura Sophie Dornheim

2. How it works
Adblock Plus

3. ● Open source, started as a hobby
● Supported by over 200 volunteers
● The most popular browser add-on worldwide
● Blocks annoying ads, supports Acceptable Ads
● Available for all major browsers and mobile
● > 130 MM unique active monthly users
● 500 MM total downloads
● > 3 MM downloads per week
ABOUT
IN NUMBERS
Facts & Figures
Adblock Plus

4. User base
Adblock Plus

5. Growth (all adblockers)
Adblock Plus

6. ● Allows publishers to reach ad-blocking users
● Strict, transparent criteria for all participants
● Free for small and medium sites, fee for large sites
● All bad ads will always be blocked
● Users can opt-out
● > 100 MM users are exposed only to Acceptable Ads
● > 700 publishers are working with us
● > 40% of the Alexa top 100 serve Acceptable Ads
● 90% of the participants get whitelisted for free
● < 10 % opted-out of this feature
ABOUT
IN NUMBERS
Facts & Figures
Acceptable Ads

7. Placement:
Ads cannot obscure
the reading flow
Distinction:
Ads need to be clearly
labeled as such
Size:
Ads are size restricted
Strict, transparent criteria
Acceptable Ads
● Ads that visibly load new ads if the Primary
Content does not change
● Ads with excessive or non user-initiated effects
● Animated ads
● Autoplay-sound or video ads
● Expanding ads
● Generally oversized image ads
● Interstitial page ads
● Overlay ads
● Overlay in-video ads
● Pop-ups
● Pop-unders
● Pre-roll video ads
● Rich media ads (Flash ads, Shockwave ads, etc.)

8. Conclusion: A new deal?
Adblocking & Acceptable Ads
● Adblockers are young, well educated and tech-savy
● They never bought into the implicit content-for-ads deal
● Reaching this group is only possible on their terms
● Acceptable Ads is not the only way to do so,
but it may be a great start
● Eyeo is also working on other monetization tools,
e.g. Flattr Plus

9. Flattr Plus: Zero-click payment for content
The next big thing

10. THANK YOU!
HEADQUARTERS
eyeo GmbH
Lichtstr. 25
50825 Köln
BERLIN OFFICE
eyeo GmbH
Oranienburger Str. 66
10117 Berlin
Dr. Laura Sophie Dornheim
l.dornheim@eyeo.com
@schwarzblond