The document discusses how influencers are making significant money from brand promotions, with some influencers earning 5 to 6 figures for a single Instagram post. It provides an example of influencer Tanya Burr receiving £12,000 to promote a L'Oreal brand in two Instagram posts. The document also profiles influencer Richard Gutjahr, detailing his audience demographics, areas of interest for potential brand partnerships, and estimated earning potential per social media post.

1. Influencers making money
26 October 2016

2. Creator
Discovery
Management
Tools
Reporting
Dashboard
BRANDS
INFLUENCERS
connects influencers and brands
Brand
Collaborations
Easy campaign
management
Audience
Insights

3. 3
Our product solves the three main everyday problems
Search Manage Measure
• Search multiple social networks
• Detailed audience insights
• Campaign management
• Instant messaging tools
• Real-time reporting
• Export reports

4. 4
Influencers are earning 5 - 6 digit figures for brand promotions
Tanya Burr received 12,000 GBP to promote this L’Oréal brand in two Instagram posts

5. 97.5k
followers
24k monthly
visitors
6.6k page
likes
Audience
76% Male
70% DACH
61% 30 - 44 yrs old
43% salary > €37k/ year
Interests: Marketing, business, tech
Richard Gutjahr: Moderator, media, blogger
@gutjahr gutjahr.biz RichardGutjahr richardgutjahr
?

6. Richard Gutjahr: Brand possibilities
@anasbarros for Sofitel Hotels@magicfox for Huawei@willdarbyshire for Volkswagen
B2B Consumer tech Travel
@erikabowes for Samsung

7. Richard Gutjahr: Influencer earning potential
@gutjahr
gutjahr.biz
RichardGutjahr
€50 - €100/ post
€100 - €400/ post
€500 - €1000/ post
€100 - €400/ post
richardgutjahr

8. Francis Trapp
francis@brandnew.io
www.brandnew.io