This document outlines a research project on merging apparel retail with an existing footwear retail brand through a co-design process. The research aims to increase profits by leveraging the brand value and exploring new product categories. The methodology includes situational analysis, consumer research, design implementation, and case studies. Primary and secondary research methods like surveys, interviews and observation are proposed. The expected results are increased sales, brand diversification, and minimized overhead costs through efficient use of retail space. The conclusion is that further action research is needed to identify gaps and propose future directions for the project framework.
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Content
COVER PAGE PAGE-01
CONTENT PAGE-02
TITLE KEY WORDS, ABSTRACT, AIM PAGE-03
OBJECTIVE AND PROBLEMS PAGE -04
SIGNIFICANCE AND AUDIENCE PAGE-05
DESIGN RESERC PAGE-06
SITUATION ANALYSIS PAGE-07
SITUATION ANALYSIS & STATE OF ART PAGE-08
DESIGN & STRATEGY PAGE-09
CREATIVE RESEARCH METHODS & METHODOLOGY PAGE-10
METHODOLOGY PAGE-11
RESEARCH PROCESS PAGE-12
RESEARCH METHODS & INTREGATED DESIGN EXPERIENCE PAGE-13
RESEARCH DESIGN TO BE EMPLOYED PAGE-14
CLASSIFICATION AND RESEARCH PAGE-15
TYPES OF DATA AND SAMPLING PAGE-16
SAMPLING FLOWCHART PAGE-17
PRODUCT AND CO-DESIGN IMPLIMENTATION PAGE-18
Accessories Design of Brand PAGE-19
A PARADIGM PAGE-20
3D PROTOTYPE PAGE-21
INSIGHT FORMATION PAGE-22
INSIGHT MINITATURE AND CASEMENT OF EMPORIUM PAGE-23
FRONT EXTRINSIC OF OUTLET PAGE-24
APPAREL PROJECT OUTLINE PAGE-25
RESEARCH RESULT AND DESIGN APPROACH PAGE-26-27
CASE STUDY PAGE 28
CONCLUSION AND REFERENCE PAGE-29
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Title & Keywords:
Accouterment merchandise merge with footwear retailing through the co-design
research process.
Abstract:
The research portfolio carries out the joint business concept both footwear and
apparel by using the existing brand value with integrated co-design approach. The
research factors mainly Omni of the visual design management, participatory design,
retail marketing strategy, analysis of consumer behavior, coordination with human
factors and statistical analysis of experimental psychology as well as combination
of design ethnography, culture syndrome and virtual network of research.
Aim:To increase the maximum profit by adopting the spur creativity of clothing retail
business parallel with the same brand value of footwear.
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Objective:
❖ To increase the sale and obtain the maximum profit.
❖ Flourished the brand images, innovative ideas and product diversification.
❖ Main purpose of the project to implement the cognitive research for utilization
the common space insight the shop by integrated design concept, ensuring maximum
efforts of manpower and minimizing the overhead cost.
❖ To open a gate of idiosyncrasies to attract more target customers.
Problems:
❖ Plotting the appropriate space insight the shop which are circumscription for
apparel display cause the running shop was fully occupied with footwear display.
❖ Interior and exterior design, shop inside branding, lighting as well as visual
design especially window display changes are challenging for connoisseur the
common ambience.
❖ Sales Team are not empiricism about clothes styles and materials types.
❖ Coordination between purchase, supply chain and inventory controls, it section,
sales and marketing, HR are not familiar with new merchandise, distribution and
sales network system.
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Significance& Audience:
Audience Types
Factors: * Ethnography, gender, age, ethnicity and socio-economic status.
* Attitudes, language, culture.
Expectation: * Presence and succeed.
*Statement purpose “believe and true facts”
* Positive and target oriented outcome of result with
Satisfaction and protracted feedback
*Ease to understand the project focus point or integrated view.
Friendly Apathetic Uninformed Hostile
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Situation Analysis:
Economic: In Bangladesh all economic indicators significantly are up rising
that’s mean bolster flagging economic. GPD Points are increasingly satisfactory.
Garments industries, foreign remittance, leather industry, tea, jutes, agricultural
products all are contributes huge currencies. Recently socio-economic condition is
very much stable.
Technology: there is no doubt technology influence our daily life and its make
lives ease and comfort, one word “there is no way to go back in’’. It is involved in our
every aspects of lives and even though apparel retail business are massively involved
in software and Apps, even though entrepreneur are using ERP software for the
control of inventory. Majority peoples are using device, gadget and using also social
media such as face book, twitter, instagram, IMO, Viber, Whatsapp for the daily
communications, on the flip side e-tailing is rapidly growing across the country,
business advertising are also involved in these technology. The products reached
people’s door steps by virtue of innovative technology.
Political/Legal: recently political movement in Bangladesh is come on steady
and peoples are feeling comfort and peaceful to moving here and there. Law and
justice also monitoring the unraced political situation or any disordered of freedom
occurred anywhere. So all ambiance are now steady. There is no restriction and
unusual tax and vat are not imposed to attire retailing business.
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Social –Cultural Trends: socio-culture trends depends on convergence of
cultural , broadcasting by TV channels movies, serials, drama etc. play an
indispensable role of culture syndrome . Currently social media as instance Face
book, twitter, instagram and mobile apps whatsapp, IMO, wechat, Viber, playing a good
roles to sharing each country’s culture to other country within a second. So our
country’s prospect of socio-culture is richly, we celebrate two eid, puja, x-mas, bangle
new year, victory day, and 21st February international mother language day. So these
festival are bringing good opportunity to explore apparel business.
Collaboration: corral with manufacturing partners, sales point, ad firms, and
artist, customers all are need to contribution their skill and experience closely and
relation embeddedness to familiar the brand amplification. Website, social networks,
mobile apps, music, artist also play a crucial roles to focusing the brand image.
State of :
The Design research refers to the overall appropriateness strategy that you chose to
integrated delineation the different components for instance device, technique,
scientific field, framework, feature sets, cognitive factors, symposia
All together the study in a coherent and logical way thereby, ensuring you will
effectively address the research constrains, it constitutes the blueprint for the
collection, measurement and data analysis.
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Methodology:
❖ Ascertain the appropriate leeway space for launching the clothing display and
reshuffling the interior and visual design for the new attire business.
ARTS- BASED
RESEARCH
RESEARCH USING
TECHNOLOGY
INDEGENOUS
METHODOLOGY
MIXED METHODS
RESEARCH TRANSFORMATIVE
RESEARCH
CREATIVE RESEARCH METHODS
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❖ Established the independent Design house and sampling house for controlling
the accoutrements sampling and development.
❖ Segmentation the display layout and participatory design as per products line,
target age group, target market and Categories.
❖ Standard packaging accessories are required to impressive product quality to
the customer.
❖ Marketing survey and strategy, linguistic analysis, consumer behavioral
integration needs to consider as empiricism.
❖ Singes, billboards, pamphlet, cables Ad, social media Ads, new apps must be
implementation.
❖ E-commerce agents, linkages are rehired (Bagdoom, Daraz, Daily Dell, Kaymu
etc.
❖ Minimum target to convert operation of attire sell at least 20 stores within six
months and at least styles will be 20.
❖ Area based ethnography activities consider for branding images,
Branding the label loyalty are more important.
❖ Competitor’s strategy of products and marketing policy must be observation and analysis.
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Research Process:
Elements of
Design
Research
Purpose of
Statement
Settings
Timeline
Techniques Objection
Measurement Analysis Methods
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RESEARCH METHODS:
Integrated Experience Design:
❖ User and Design Research
❖ Design Communication
❖ Design Commitment
❖ Design Intent
❖ Protracted Feedback
❖ Design Mix Content
Cross-cultural
Experiments
Status Quo Bais
Sectoral
Trends
Logistic
Regration
Linear Probability
Models
Comparative
Thinking
Residual Analysis
Heterogeneity
Explanatory
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Research design to be employed:
Observational
Research
Description
Research
Quantitative Qualitative
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Classification of Research:
Key Functions of Portfolio:
•Emprical
Research
• Conceptual
Research
• Analytical
Research
• Descriptive
Research
Applied
Research
Fundamental
Research
Quantatitive
Research
Qualative
Research
Experimental
Case Study Observational Action Research Mixed Methods
Survey Comparative
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Types of DATA: Primary, Secondary, Qualitative, Quantitative.
DATA COLLECTION INSTRUMENTS:
❖ Survey ( Different Channels : Phone, Internet, Questionnaire, Quantitative data,
Gradation)
❖ Interviewing ( Structured, Semi Structured data, open question)
❖ Observation ( Covert or overt )
❖ Projection ( Technique, respondents, completion, construction, expressive,
choice ordering )
Sampling: A list of all elements or other units contains the elements
in a population.
❖ Population
❖ Sampling ( 3D/ prototype )
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CASE STUDY:
Brand Story of Lotto(Bangladesh): In the
commencement of 2012, The express leather has got the license of lotto retailing in Bangladesh,
that time they have got permission only selling footwear after few months they have also achieved
the license for selling the apparel limited article specially sportswear in Bangladesh, at that time
they had sow the seed of their 1st outlet at uttara sector # 3 beside the renowned brand Arong.
Their operation was go ahead with 1000 square feet rented space along with the segmentation of
two categories of product for instance footwear and sportswear. outlet exterior and interior
design has attracted the customers attention and significantly increase the product sell, which was
tremendously at satisfactory level and per day sell was stood near about 60,000 BTD/- to 90,000
BDT/- . Recently they earned approximately 2, 00,000 BDT/- sell daily from the 1st model outlet. The
Present scenario in 2019, the amount of gross sale each months BDT18 core to BDT 22 core from 136
sell points across the country. Set forth from planning was started an idea, they had did commence
sourcing the local manufacturer to produce the lotto brand products beside the import from other
countries. Their marketing strategy and policy has been changed and they planning to appointed the
franchise along with their own stores images and their own integrated design concept. Within two
years they have got a miracle response and their branch has stood closely 26 by own operation and
35 through franchise, After 2014 t the huge demand has erect and they make an aspiration to take
100 thousand BDT with nonrefundable policy and the refranchise licenses stood the present moment
75 and their own stores near about 71 across the country. Currently they produce merchandise
from locally and imports products from China, Vietnam, Cambodia, and Thailand. Their market capital
raised from 2 core to 225 cores within 4 years. It’s really triumphant story but they are right now
facing the drawback with brand quality and images.
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Research Purpose and Expected Result:
As per research philosophy of project outline based on methods of several
Research technique’s application as instance applied research, conceptual
Research and empirical research expect to get out a possible outcome. A
Successful meeting and hypothesis discussion with board of directors, they plaudits the
new project concept and I approached and primarily selected 4 stores in 4 different
demography to observe the actual sales picture of new products and its feedback. The
new concept and idea generalization cope with target customer based on the factors in
order to gender, age, ethnicity, and culture syndrome as well as consumer behavior.
top management were more concerned about to get a maximum output of result by
utilization the common space of shops cause rent of shops were higher than as usual,
their philosophy were to use each and every inches of shop for getting to reduce the
overhead cost. So my new joint business concept with same brand value was really
challenging to merge on the running footwear shops. But the empirical research and
preparation of layout with 3D model of visual integrated design which clear the actual
idea and expose the research outline theory. Main purpose of the research was
corralling the existing manpower for utilization the new business project and rise up
the projection of sale and diversify the brand images with new launching clothing
business.
The expected design research result comes out after ramification in order to:
❖ Data analysis and possible outcomes.
❖ Theory & question arises.
❖ Location and monopolistic competition.
❖ Broadens the thematic spectrum.
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❖ Argumentation in supporting of thesis.
❖ Entrepreneurial efficacy.
Scientific Design Approach
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Conclusion:
A picture tells thousand words but the few words spill the beans. Considering the project analysis I
found more provocation to get the attention to the higher authority of the management, principal
set forth of the project was merge with accouterment retailing along with existing footwear
business and dimensional analysis was assessing with the scientific approach and broadens the
thematic spectrum. Action research overall carried out asymmetric combination, future sets,
adhering the implementation of project frame work and key observation was to identify the gaps in
research with keen coherent and logical way and in this circumstance futuristic research also
propose in additional.
Reference:
Data collection from “Bangladesh Brue of Statistic “& “Bangladesh brand forum”
Website: “Lotto Bangladesh Franchises”
Magazine & Newspaper Articles: “THE DAILY STAR BANGLADESH” AND “MIRROR”
ORGANIZATION: “bgmea (BANGLADESH GARMENTS MANUFACTURERS EXPORTERS ASSOCIATION)
FBCCI “The Federation of Bangladesh Chambers of Commerce and Industry”
DCCI “Dhaka Chamber of Commerce & Industry” & “IACED.
Source of Internet: “retail - Wikipedia “ & “slideshare.net” & “research gate”
“Ukessays.com” & “omicksonline.com” & “theseus.fi”
“blomsbury.com” & “geology.com” & “world-statistic.org”
“marketingmix.co.uk”
