This is a Helicopter Service business plan. Focused on Bangladeshi market. I did it for the B.B.A course (Marketing) in East west university. This Presentation could feel like incomplete, but actually i prefer less text on slides. I had supporting Term Paper and Financial plans, those are not here. Thank you. Feel free to share your thoughts :)

1. BUTTERFLY TRAVEL AGENCY

2. PRESENTED TO: DR. MD. ABDUL MOMEN. Brand Management
Section: 01

3. PRODUCT STRATEGY
BRAND EQUITY
BRAND ELEMENTS
MARKETING PROGRAMS
INTEGRATED MARKETING APPROACH
OBJECTIVES
* Market Research
* Analysis
* Build Product
* Product Development
* Concept

4. TVC OF BUTTERFLY TRAVELS

5. COMPANY PROFILE
OUR LOGO
OUR SLOGAN
REASONS
OUR OBJECTIVES
“Maximize flying With greater Safety & Economy”

6. OUR SERVICES
24/7 HELICOPTER SERVICE
EMERGENCY MEDICAL SERVICE
FUN RIDE
DOMESTIC TRAVEL
AREAL FILMING
EMERGENCY EVACUATION

7. TARGET MARKET

8. OUR CLIENTS
BUSINESS CLIENTS
CORPORATE INDIVIDUALS
POLITICAL FIGURES
REGULAR FLIGHTS

9. FLIGHT OPERATIONS
OPERATING HELICOPTERS
Light weight Helicopters:
 Robinson R44
 Robinson R66
For Harsh weather & Reliable Helicopters:
 Bell 407GX
 Euro Copter EC130
 Bell 407

10. DESTINATIONS
 Anywhere around the country boarder
 Some measured land and some safety precautions, helicopters can land anywhere
 Destinations are measured with airtime starting from takeoff to land
 Destinations are measured by on airtime
 Airtime varies on type of helicopters

11. FLIGHT COORDINATION
 Customers can book 4 days before for any type of Helicopter flight
 For any sort of emergency, flight can be done within one hour.
 Emergency flights need to authorized by Government office & Civil Aviation Authority Bangladesh
(CAAB)
FLIGHT CATEGORIES: 1. Corporate charter
2. VIP Flights
3. Fun Ride
4. Areal filming
5. Accident / Air Evacuation
6. Medical Emergencies

12. PRICE
 Bell430 (Dragonfly): costing BDT 1, 50000 per hour.
 Bell407GX: costing BDT 60,000 per hour.
 Euro Copter130: it’s per hour costing BDT 49,000 per hour.
 Robinson R44: price BDT 25,000 per hour & also most rapidly
use aircraft around Bangladesh.
 Bell 230: costing BDT1, 50000 per hour.

13. OFFERINGS & PACKAGES
• Helicopter ride @5000 BDT if you stay at The Palace Resort, Habiganj, Sylhet.
• Fixed corporate price for some selected destinations or airports.
• Monthly fixed hour on a single destination.
• Transfer to airport from any remote place or resort.
• Discount for frequent flyers. Special secure Helicopters for Political figures.
• Corporate executives with highest flying record can get some certain percentage
discount.
• Corporate Business clients can get discount up to 35% in flying and in hotel booking
charge, in terms of holiday.

14. SAFETY ISSUES
• Embarking/Disembarking procedures (safe access and egress from the Helicopter)
• How to open doors, escape hatches
• How to operate internal communications system
• How to operate seat belts and the use of brace positions
• Location and operation of helicopter emergency equipment including fire extinguishers,
Emergency Locator Beacon/s
• Location of first aid kit and survival equipment
• Emergency procedures and emergency exits
• Identification of restricted items
• No smoking, mobile telephone and electronic item use requirements
• Restricted activities during the flight
• Information contained on flight safety cards

15. SAFETY ISSUES
INTEGRATED SAFETY MANAGEMENT SYSTEM (SMS)
Butterfly Travel Agency focuses on its SMS because its helps executives to set healthy and informed
business goals.
Safety Philosophy:
 All accidents are preventable
 Management is “the art of control’
 Accidents are a “failure of Management”
 Management must do what is “reasonably practicable” to stop accidents.
Integrated safety management system also indicates
 Operation of normal and emergency exits
 Wearing and operation of individual life jackets, if appropriate
 Location and operation of inflatable life rafts, if appropriate
 Donning and use of immersion/survival suits when these are
required

16. So ?
What are you
THINKING ?

17. Feel the freedom, let’s fly
with Butterfly Travels

19. BUTTERFLY TRAVEL AGENCY