4. CONTENTS
Global Agro Resources Incorporation
Objective
Company Overview
Company Product Mix
Organizational StructureOrganizational Structure
Function of the Marketing DepartmentFunction of the Marketing Department
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5. Brand Profile (Industrial Potato)
Product Upgrade
Market Share
Marketing Mix
Research Part
Contents
Recommendation and ConclusionRecommendation and Conclusion
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6. GLOBAL AGRO RESOURCES
INCORPORATION
Global Agro Resources Incorporation is one of the leading agro-
based companies was established in 2001 based in Dhaka,
Bangladesh mostly dealing with agriculture products including
Fresh Potato, Yellow Maize, Green Mug Bean, Sesame Seeds, Sesame
Oil and Seasonal Vegetables. Global Agro Resources Incorporation is
one of the leading agro business conglomerates from Bangladesh
having 11 years experience in agro product produced and
distribution in abroad. This company dealings different kind of
agricultural products. The company is a producer, processor &
Exporter of agricultural commodities.
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7. OBJECTIVE
Broad Objective:
The overall objective of the report is to assess and find out
what are the problems and prospects of industrial potatoes
and how company implement and realize the government
and peoples about the market of industrial potatoes.
Specific objective:
To acquired knowledge about the industrial potatoes.
To analyze the marketing activities of the company.
To practically expose about the industrial potatoes
marketing conditions.
To develop an assessment of different kind of services
offered by the Global Agro resources Incorporation.
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8. COMPANY OVERVIEW
Global Agro Resources Incorporation is an agro
base company. This company is exporting,
importing and processing the agro product. This
company emergence of their service from 2001 to
continue.
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9. COMPANY PRODUCT MIX
Fresh Potatoes, Frozen Potatoes, Black Sesame
seed , Brown Sesame seed , Yellow Sesame seed,
White Sesame seed, Small White Sesame seed,
Hulled Sesame seed, Roasted Sesame seed,
Sesame oil, Green mug dean, Raw Jut, Fresh
Veritable, Yellow Maize , Soya Bean, Rice Bran,
Spices.
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11. FUNCTION OF THE MARKETING
DEPARTMENT
Structure of the department
There marketing department structure is three stages.
Manager
Assistant Manager
Executive
Executive
Executive
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Manager
Executive Executive Executive
Assistant
Manager
12. Major function of the department
Global Agro Resources sales & marketing department have
main thinking that they find out their present potatoes
marketing condition.
Observation
After analyzing the data I make comment that Global Agro
Resources Incorporation market condition is not enough
strong because
Their marketing strategy is poor.
Man power is low.
Only export base marketing strategy.
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13. BRAND PROFILE
INDUSTRIAL POTATOES
Potato is number one agriculture product in
Bangladesh and best demanded vegetable in the
world. It has a huge business prospect. We are
multiplying seeds of industrial potato for
domestic potato processing factories and export.
The variety we are growing has 25 percent dry
matter content. It's higher than the existing
varieties'. Most varieties here contain less than
20 percent of dry matter content, which is not
good for processing.
So processing factories need higher dry content to
get better output.
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14. PRODUCT UPGRADE
Vision
Economically established the industrial potatoes
for developing our economical condition.
Mission
Established the industrial potatoes market and
use to the people for using the industrial
potatoes.
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15. MARKET SHARE
Market share is the portion or percentage of sales
of a particular product or service in a given
region that are controlled by a company.
Global Agro resources Incorporation has 100% of
market share in Bangladesh economy on agro
products.
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16. MARKETING MIX OF GLOBAL AGRO
Major concept of marketing management decision
making has four categories:
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17. Product
Potatoes are more attractive food item in our food
recipe. We know two types potatoes are used.
Industrial Potatoes
Table Potatoes
Price
Pricing is the most essential part of the any kind
of product and services. Primary pricing have
three types:
Customer based,
Competition based, and
Cost based.
PURCHASE FROM SUPPLIER 10.00 TAKA/KG
TOTAL AMOUNT FOR 26MTS 260,000.00 TAKA
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18. Place
Place is convenient and more important for the
industrial potatoes. If the place is near about the
market or exporting port then costing will be low.
The potato plantation for industrial use is on the
rise in the districts such as Rangpur, Dinajpur,
Thakurgaon, Joypurhat, Rajshahi, Madaripur,
Faridpur and Munshiganj.
Promotion
Our main marketing objective is to develop client
relationships with agro base byres. So that, this
is an agro export base company so there have a
few chance for giving the promotional offers.
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19. RESEARCH PART
Fig- H1: Bangladeshi environment is appropriate for
cultivating the industrial potato
Strongly disagree
6%
Disagree
8%
Neither agree nor
disagree
24%
Agree
38%
Strongly Agree
24%
Strongly disagree Disagree Neither agree nor disagree Agree Strongly Agree
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20. Fig - H2: Cultivating permission from the government
for cultivating the industrial potato is a lengthy process
Agree
26%
Strongly Agree
30%
Strongly disagree
10%
Neither agree nor
disagree
20%
Disagree
14%
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly Agree
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21. Fig- H3 : Industrial potato is the relevant source for
developing the Bangladesh economy
Strongly Agree
28%
Strongly
disagree
4%
Disagree
10%
Neither agree
nor disagree
20%
Agree
38%
Strongly disagree Disagree
Neither agree nor disagree Agree
Strongly Agree
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23. Fig H5 : Industrial potato is able
to fill up the food deficit
Neither agree
nor disagree
24%
Disagree
14%
Strongly
Agree
34%
Agree
18%
Stro ng ly D is ag ree
5%
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly Agree
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24. HA:Do you mean the pricing of Industrial Potato is
high?
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25. HA:Do you satisfy with the pricing of Industrial
Potato?
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26. HA: Do you mean the Global Agro Resource
Incorporation activities are enough for
establishing the industrial potato market?
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27. RECOMMENDATION
When we know about the opportunity of industrial potato market
in Bangladeshi environmental perspective then then we should
establish this product.
Counseling with each and every employee for generating new
ideas and improving this categorical product market level.
Since this product business is a reliable source for economically
development then our government and agro business company
must be conscious.
Need to arrange an advertising budget, because advertisement
can be more attractive.
The company considers the pricing system. If the pricing is being
low or nearest of table potato then the people would be
encouraged.
The Bangladesh government should get the steps for establishing
the industrial potato for the local market.
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28. FINDINGS
By conducting company’s employee, I have found that most of the
employees are agree that Bangladeshi environment is appropriate
for cultivating the Industrial Potato.
One of the major important things that Industrial Potato is a
important source for developing our economy.
Here find out that the permission of cultivating is a lengthy
process from Bangladeshi Government.
Industrial Potato is an export quality product.
Here research findings that the Industrial Potato is another
major food items in the Bangladesh.
Here find out that the product price is high in the local market.
Global Agro Resource Incorporation is trying to establishment
this product market in locally.
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