McCrindle Research exists to conduct world class research and communicate the insights in innovative ways. McCrindle Research track the trends and know the times. Here are 5 social and demographic trends redefining Australia today.

1. Changing Times,
Changing Trends:
5 Social & Demographic Trends
Redefining Australia Today.
Mark McCrindle
Social Analyst
www.mccrindle.com.au

2. Trend #1
Changing Population

4. 1972

5. 2012

6. 2052

7. Redefined Households
2011
2014
Fastest
Growing

8. Trend #2
Transitioning Generations

10. Builders Generation
Aged 67+
Builders
4% workforce
0% in 2020

11. Baby Boomers
Aged 48-66
Boomers
2 in 5 of workforce
1 in 5 in 2020

12. Generation X
Aged 33-47
Gen X
2 in 5 of workforce
2 in 5 in 2020

13. Generation Y
Aged 18-32
Gen Y
1 in 5 workforce
2 in 5 in 2020

14. Generation Z
Aged 17 & under
Gen Z
0% of workforce
1 in 10 in 2020

15. Trend #3
New Consumer Influences

16. Tradition
Reputation
Sit & Listen
Long-term needs
Content
Authority

17. Tradition Innovation
Reputation
Sit & Listen
Long-term needs
Content
Authority

18. iPhone iPad GPS

19. Tradition Innovation
Reputation Recommendation
Sit & Listen
Long-term needs
Content
Authority

21. Tradition Innovation
Reputation Recommendation
Sit & Listen Try & See
Long-term needs
Content
Authority

23. Tradition Innovation
Reputation Recommendation
Sit & Listen Try & See
Long-term needs Short-term wants
Content
Authority

25. Tradition Innovation
Reputation Recommendation
Sit & Listen Try & See
Long-term needs Short-term wants
Content Process
Authority

27. Tradition Innovation
Reputation Recommendation
Sit & Listen Try & See
Long-term needs Short-term wants
Content Process
Authority Authenticity

29. Trend #4
New Team Expectations

30. Changing workforce
Today: 1 retiree : 5 workers
2050: 1 retiree : 2.7 workers
2010: Total population increase: 370,000
Working age population increase: 170,000

31. Maslow’s hierarchy today:
SELF ACTUALISATION
SELF ESTEEM
SOCIAL
SECURITY
SURVIVAL

32. Effective Influence – getting the mix right
Positional Relational
Transformational

33. Top 5 (Gen Y) Attraction/Retention factors:
1. Work/Life Balance (Flexibility)
2. Workplace Culture (Community)
3. Management Style (Accessibility)
4. Job Content (Variety)
5. Training (Employability)

34. Trend #5
Effective Engagement

40. www.mccrindle.com.au
Cognitive-emotive engagement
+
SEEKERS EMBRACERS
EMOTIVE
HECKLERS AGREE-ERS
-
- COGNITIVE +

41. www.mccrindle.com.au | info@mccrindle.com.au
FREECALL 1800 TRENDS
(1800 873 637)
Mark McCrindle:
mark@mccrindle.com.au