2. Hashoo Foundation (HF) is a progressive and dynamic NGO, leading the
way in human development and poverty alleviation by implementing viable
economic development, educational and capacity building programs in
Pakistan since 1988.
OurVision
OurMission
OurValues
Our vision is of an ethical, equitable, inclusive and progressive society in
whichpeoplelivewithdignityandhavepowerovertheirownlives.
Our mission is to enable and empower communities to be independent
by facilitating equitable access to opportunities, through working on
programs that lie within our four core programmatic areas: Economic
Development, Skills Development, Education and Humanitarian
AssistanceProgram.
Hashoo Foundation draws on the values of equity, inclusivity,
transparency,innovation,integrity,respectandfulfillment.
4. 01
02
02
03
04
05
06
07
08
08
08
03
04
05
06
07
Ch.8 Our Promotional Items
Greeting Card
Mug
Bag
Cap and Jacket
Certificate
Backdrop
Standee
Shields
Press Releases
Co-Branding
Mountain Honey
Hospitality Management Training Program
Early Childhood Development Training Program
Ch.9 Our Event Items
Ch.10 Our Program/Project Visibility
5. SECTION 1: OUR PURPOSE
Hashoo Foundation presents the first edition of its Branding Guidelines
2014. The aim of these guidelines is to develop and use standard tools for
internal and external communications. The following chapters highlight
key actions to ensure Hashoo Foundation's visibility and can be used as a
guide for day to day communications. The highlighted identity builds off the
key attributes of our brand – particularly our contribution to make the
Foundation more visible and understandable to those with whom and for
whom we work.
Ch.1 Branding Guidelines Introduction
6. Recommended Logo Sizes
SECTION 2: BRAND ELEMENTS
Ch. 2 Our Logo Specifications
HF Color
C: 100
M:50
Y:0
K:0
HF Logo for Letterhead
Size: width: 1.5 inches
Height: 0.47 inches
HF Logo for
width: 19.344 inches
Height: 6.059 inches
Standee
HF Logo Folder
width: 3.625 inches
Height: 1.35 inches
HF Logo for Publications
width: 1.75 inches
Height: 0.548 inches
HF Logo
width: 1.097 inches
Height: 0.344 inches
Business Card
HF Logo for Envelop
(9.25x4.25)
width: 1.0 inches
Height: 0.313 inches
02
8. TOGETHER WE MAKE A DIFFERENCE!
TOGETHER
WE MAKE
A DIFFERENCE!
TOGETHER
WE MAKE
A DIFFERENCE!
TOGETHER WE MAKE A DIFFERENCE!
TOGETHER WE MAKE A DIFFERENCE!
TOGETHER
WE MAKE
A DIFFERENCE!
Font: swis 721 Cn BT
SECTION 2: BRAND ELEMENTS
Ch. 2 Our Logo Specifications
Our Motto
9. Recommended Motto with Art Work Sizes
HF Color
C: 100
M:50
Y:0
K:0
HF Global
width: 2.75 inches
HF Global for Publications
width: 2.75 inches
HF Global for Notepad
width: 2.5inches
HF Global for Greeting Card
width: 1.35 inches
HF Global for Business Card
width: 0.872 inches
SECTION 2: BRAND ELEMENTS
Ch. 3 Our Motto & Signature Specifications
10. Mazhar Yaseen | Graphic Designer | Pakistan Program| Tel +92-51-2609182-6 | Ext 126Hashoo Foundation
www.hashoofoundation.org
|
Mobile +92-302-8768717 | Fax +92-51609188 | mazharyaseen@hashoofoundation.org |
Font: Calibri, Font Size:12 point
SECTION 2: BRAND ELEMENTS
Ch. 3 Our Motto & Signature Specifications
Digital Signature
16. www.hashoofoundation.org
House # 2, Street # 35, Sector F-7/1, Islamabad.
Ph: +92-51-2609182-5, Fax: +92-51-2609188
E-mail: info@hashoofoundaiton.org
8.268 inches
11.693inches
0.3 inches
0.5 inches
0.5 inches0.5 inches
HF Logo
width: 1.5 inches
Height: 0.47 inches
Top Space 1.05 inches
Font: Times new Roman
Font Size: 10 point
Font: Times new Roman
Font Size: 10 point
Letterhead
Ch.6 Our Stationary Items
SECTION 3: BRAND APPLICATION
17. Ch.6 Our Stationary Items
SECTION 3: BRAND APPLICATION
www.hashoofoundation.org
8.268 inches
11.693inches
0.3 inches
0.5 inches
0.5 inches0.5 inches
Font: Times new Roman
Font Size: 10 point
Continuation Sheet
19. www.hashoofoundation.org
Mazhar Yaseen
Graphic Designer
Pakistan Country Office
House # 2, Street # 35, Sector
F-7/1, Islamabad.
Ph
Fax
Mob
mazharyaseen@hashoofoundation.org
:+92-51-2609182-5 (Ext. 128)
:+92-51-2609188
:+92-302-8768717
3.5 inches
2.0inches
Font: Book Antiqua
Name Font Size: 9.5 point
Designation font size: 7.5 point
Font: Book Antiqua
Designation font size: 7.5 point
Color: 100 % Black
Font: Book Antiqua
Pakistan Country Office
Font size: 7.5 point, Bold
Color: HF Blue color
0.128inches
0.128inches
HF Logo
width: 1.097 inches
Height: 0.344 inches
0.319 inches
Width: 0.872 inches
0.319 inches
0.319 inches
Business Card
Ch.6 Our Stationary Items
SECTION 3: BRAND APPLICATION
20. Folder
Font: Arial
Font Size: 22 point
Front Side 9.0 inches
www.hashoofoundation.org
Hashoo Foundation Pakistan
House #7-A, St # 65, F-8/3
Islamabad, Pakistan
Tel: +92 51 228 7712-16
Fax: +92 51 228 7718
Hashoo Foundation USA
9575 Katy Freeway, Suite 490
Houston, TX 77024
Tel: +1 713 483 4990
Fax: +1 713 759 0787
Hashoo Foundation UK
1, Berkeley Street
London W1J8DJ
Backside 9.0 inches 9.0 inches
HF Logo
width: 3.625 inches
Height: 1.35 inches
0.75inches
0.75 inches
3.25 inches
Height: 0.062 inches
Color: C:25, M:12, Y:0, K:0
Pictures
Height: 2.79 inches
HF Global
width: 2.75 inches
0.375 inches
Height: 1.5
Equal Space
top & bottom
Title Bold
Address unbold
Font: Verdana
Font Size: 12 point
Equal Space
of all adress
3.205 inches
www.hashoofoundation.org HF Pakistan
HF Pakistan
Font: Verdana
Font Size: 36 point
0.375 inches space
right and bottom
HF Website
Font: Verdana
Font Size: 22 point
0.375 inches space
left and bottom
3.5 inches 3.5 inches
06
Ch.6 Our Stationary Items
SECTION 3: BRAND APPLICATION
21. Envelope
9.25 inches
4.25inches
w w w . h a s h o o f o u n d a t i o n . o r g
AKE AM DE IFW FER
R
E
E
H
N
T
C
E
E
G
!
OT
Title Bold
Font: Swis 721 Cn Bt
Font Size: 7 point
Hashoo Foundation Islamabad
House #7-A, St #65, F-8/3
Islamabad, Pakistan
Tel: +92 51 2287712-16
Fax: +92 51 2287718
info@hashoofoundation.org
Regional Program Office
(HDRC), Rawalpindi
33-C, Allaudin Center, Satellite Town,
Main Chandni Chowk,
Rawalpindi
Tel: +92 51-4851344-5
Regional Program Office
(HDRC), Gilgit
Babar Road, Old AKES
Building Gilgit,
Northern Areas
Tel: +92 5811 58687-8
Hashoo Foundation UK
1, Berkeley Street
London
W1J 8DJ
info@hashoofoundation.org
Regional Program Office
(HDRC), Chitral
Near Govt. High School,
Garam Chashma Road, Balach,
Chitral
Tel: +92 943 414403
Hashoo Foundation USA
9575 Katy Freeway
Suite 490.
Houston, TX 77024
Tel: +1 (713) 483-4990
Fax: +1 (713) 759-0787
0.25 inches
0.5 inches
0.5inches
0.5inches
HF Logo
width: 1.0 inches
Height: 0.313 inches
Width: 0.5 inches
Ch.6 Our Stationary Items
SECTION 3: BRAND APPLICATION
22. 2.75 inches
0.5inches
0.5 inches
HF Global
width: 2.5 inches
www.hashoofoundation.org
Hashoo Foundation Pakistan
House #7-A, St # 65, F-8/3
Islamabad, Pakistan
Tel: +92 51 228 7712-16
Fax: +92 51 228 7718
Hashoo Foundation USA
9575 Katy Freeway, Suite 490
Houston, TX 77024
Tel: +1 713 483 4990
Fax: +1 713 759 0787
Hashoo Foundation UK
1, Berkeley Street
London W1J8DJ
Height: 0.875 inches
Equal Space
top & bottom
Title Bold
Address Normal
Font: Verdana
Font Size: 7.25 point
Equal Space
of all adress
1.862 inches
Font: Arial, Font Size: 12 point
Equal Space top & bottom
0.5 inches
Front 5.375 inches
Date
New Design
after Printing
Font: Book Antique
Font Size: 10 point
HF Blue color
0.75 inches
Height: 6.875 inches
Outline: 0.007 inches
Equal space in all lines
Color: C:100, M: 12, Y:0, K: 0
0.625inches
Back 5.375 inches
HF Logo
Width: 2.125 inches
Height: 0.666 inches
Notepad
Ch.6 Our Stationary Items
SECTION 3: BRAND APPLICATION
23. w w w . h a s h o o f o u n d a t i o n . o r g
Hashoo Foundation Pakistan
House #7-A, St #65, F-8/3
Islamabad, Pakistan
Tel: +92 51 2287712-16
Fax: +92 51 2287718
info@hashoofoundation.org
Hashoo Foundation UK
1, Berkeley Street
London
W1J 8DJ
info@hashoofoundation.org
Hashoo Foundation USA
9575 Katy Freeway
Suite 490.
Houston, TX 77024
Tel: +1 (713) 483-4990
Fax: +1 (713) 759-0787
Regional Office Rawalpindi
33-C, Allaudin Center, Satellite Town
Main Chandni Chowk
Rawalpindi
Tel: +92 51-4851344-5
Regional Office Chitral
Near Govt. High School
Garam Chashma Road, Balach
Chitral
Tel: +92 943 414403
Regional Office Gilgit
Babar Road Kashrot Gilgit
Baltistan.
Tel: +92 5811-458687-8
Fax: +92 5811-458629
Near AKRSP Office
PROFILE
Front Side 8.268 inchesBackside 11.693 inches
2.0 inches
.625inches
.625inches
HF Log
Font: Arial
Font Size: 20 point
Equal Space top & bottom
Font: Arial
Font Size: 12 point
HF Blue color
2.0inches
Title Bold
HF Blue color
Font: Arial
Font Size: 12 point
HF Global
width: 2.75 inches
Organizational Profile
Ch.7 Our Publications
SECTION 3: BRAND APPLICATION
24. w w w . h a s h o o f o u n d a t i o n . o r g
Hashoo Foundation Pakistan
House #7-A, St #65, F-8/3
Islamabad, Pakistan
Tel: +92 51 2287712-16
Fax: +92 51 2287718
info@hashoofoundation.org
Hashoo Foundation UK
1, Berkeley Street
London
W1J 8DJ
info@hashoofoundation.org
Hashoo Foundation USA
9575 Katy Freeway
Suite 490.
Houston, TX 77024
Tel: +1 (713) 483-4990
Fax: +1 (713) 759-0787
Regional Office Rawalpindi
33-C, Allaudin Center, Satellite Town
Main Chandni Chowk
Rawalpindi
Tel: +92 51-4851344-5
Regional Office Chitral
Near Govt. High School
Garam Chashma Road, Balach
Chitral
Tel: +92 943 414403
Regional Office Gilgit
Babar Road Kashrot Gilgit
Baltistan.
Tel: +92 5811-458687-8
Fax: +92 5811-458629
Near AKRSP Office
Annual Report
2012-13
Front Side 8.268 inchesBackside 11.693 inches
2.0 inches
.625inches
.625inches
HF Log
Font: Arial
Font Size: 20 point
Equal Space top & bottom
Font: Arial
Font Size: 12 point
HF Blue color
2.0inches
Title Bold
HF Blue color
Font: Arial
Font Size: 12 point
HF Global
width: 2.75 inches
Annual Report
Ch.7 Our Publications
SECTION 3: BRAND APPLICATION
25. Reflections (Success Stories)
www.hashoofoundation.org
Hashoo Foundation Pakistan
F-7/1, Islamabad.
Ph: +92-51-2609182-5
Fax: +92-51-2609188
House # 2, Street # 35, Sector
Hashoo Foundation USA
9575 Katy Freeway, Suite 490
Houston, TX 77024
Ph: +1 713 483 4990
Fax: +1 713 759 0787
Hashoo Foundation UK
1, Berkeley Street
London W1J8DJ
REFLECTIONS
Front Side 8.268 inchesBackside 11.693 inches
HF Global
width: 2.75 inches
HF Log
width: 3.53 inches
Height: 1.106 inches
1.164 inches
1.329 inches
3.848 inches
3.848 inches
Ch.7 Our Publications
SECTION 3: BRAND APPLICATION
26. Front Side 4.5 inchesBack Side 4.5 inches
1.5 inches
Font: Calibri
Font Size: 5.5 point
Font: Swis 721 Bt
Font Size: 8.25 point
HF Logo
width: 1.134 inches
Height: .355 inches
width: 1.35 inches
HF Logo
width: 1.134 inches
Height: .355 inches
Font Size: 11 point
Equal Space left & Right
Full Justify
Text line space 100%
Font: Calibri
2.125 inches
We wish you a wonderful holiday season and a
happy
new year full of good health, peace and
prosperity.
The Foundation works toward changing lives
together
we make a difference.
Best wishes from
08
Ch.8 Our Promotional Items
SECTION 3: BRAND APPLICATION
Greeting Card
27. Mug
Together We Make
A Difference!
HF Logo
width: 1.5 inches
Height: 0.47 inches
Font : Swis721 cn Bt, Bold
Font Size: 12 point
Bag
Cap and Jacket
Together
We Make a
Difference!
1-HF Bag Size
Width: 9 inches, Height: 12 inches
HF Logo Size:
Width: 6 inches, Height: 1.875 inches
2-HF Bag Size
Width: 15 inches, Height: 13 inches
HF Logo Size:
Width: 6.5 inches, Height: 2 inches
Ch.8 Our Promotional Items
SECTION 3: BRAND APPLICATION
28. Certificate
Backdrop
Ch.9 Our Event Items
SECTION 3: BRAND APPLICATION
In recognition of valuable services to
“Improving Micro Enterprises in Dairy”
31 May 2014
Presented to
Certificate of Appreciation
Daniel Lee
Acting Chief of Party
MEDA
Ali Akbar
Country Director
Hashoo Foundation
Abdul Hameed
0.125 inches
0.125 inches
0.125inches
All Logos height should be same.
Minimum height 0.5 inches
All logos center space should be equal.
Font: CAC Valiant
Font Size: 59 point
Color: C: 0, M: 30, Y: 70, K: 30
Font: Book Antique
Font Size: 27 point
Bold with Underline
Font: Book Antique
Font Size: 20 point
Font: Book Antique
Font Size: 20 point
Font: Book Antique
Font Size: 20 point
Color: Green 100%
Font: Book Antique
Font Size: 12 point
Font: Book Antique
Font Size: 12 point
“Skills Training and Income Generation Project”
For Urban Afghan Refugees Residing in Peshawar, Attock, Rawalpindi & Islamabad
Award Distribution Ceremony
June 25, 2014
Funding provided by the United States Government
All Logos height should be same.
Project Title
Event Title
Event Date
29. Marble Mosaic
Artwork by
Social Welfare
Beneficiaries
HF Logo
width: 19.344 inches
Height: 6.059 inches
2.25 inches
7.672inches
Backdrop
Ch.9 Our Event Items
SECTION 3: BRAND APPLICATION
30. All Logos height should be same.
Minimum height 0.5 inches
All logos center space should be equal.
Together We Make A Difference
Token of Appreciation
Micro Enterprises in Dairy
Improving
May 2014
Ch.9 Our Event Items
SECTION 3: BRAND APPLICATION
Shield
31. Ch.9 Our Event Items
SECTION 3: BRAND APPLICATION
29 April 2014
“Hashoo Foundation Facilitates Economic Uplift of ……”“Hashoo Foundation Facilitates Economic Uplift of ……”
Post Event Press Release
1. : Hashoo Foundation conducted a prestigious Award Ceremony on
Day, Date, Month, Year to honor the graduating trainees of its The
event celebrated the efforts of the high achieving graduates and it acknowledged the
Foundation's role in uplifting the living standards of the marginalized…. with the
financialsupportofABCDonorOrganization etc.
2.
3. The event was graced by notable individuals that included:
Salman Nadeem, General Consulate, XYZ and Shenaila
Hamid,Chief Coordinator,XYZ.
4. included inspirational speeches from…whose lives have been
transformed by the project. XYZ, explained how the project training allowed her to
secure a job and substantial salary that empowered her to manage her household
expenditure and the education needs of her family. This was followed by entertaining
dramaanddanceperformances.
5. Ali Akbar, Country Director, Hashoo Foundation lauded the untiring efforts of the
team, who facilitated the improvement of livelihoods and greater economic security
within the XYZCommunity.
6.
ISLAMABAD
“XYZ Project.”
Hashoo Foundation (HF) began the “XYZ Project” in July 2010. The project aims to
improve the livelihoods of the vulnerable ….residing in… , by imparting employable
skills training and facilitating their job placement. The project provides
comprehensive 6 month training courses that combine theory with on the job training,
with 9different tradesto choosefrom,ranging fromBeauticianto Electricianskills.
Ali Akbar, Country
Director Hashoo Foundation;
Event highlights
“There is a great deal of talent among the XYZ community, however they require the
opportunity to demonstrate this talent. Hashoo Foundation has successfully provided
both the opportunities and resources to individuals in order for them to flourish in their
chosen careers.”
Hashoo Foundation is a progressive and dynamic non-profit organization, leading the
way in human development and poverty alleviation by implementing viable
economic development, educational and capacity-building programs in Pakistan
since1988.
Identify whether it is Post or Pre Event Title should include Hashoo Foundation
Location of
Event/Activity
Identify Program/Project
title in quotation marks
Program/Project aims
and description
Identify Program/Project
title in quotation marks
Provide event
highlights
You may insert a new
paragraph with a quote
from the Chief Guest
Generic HF
Description at end
Press Release
33. Ch.10 Our Program/Project Visibility
SECTION 3: BRAND APPLICATION
Enterprise Development Program
Mountain Honey
Mountain Honey is produced by
women bee keepers of Gilgit-Baltistan & Chitral.
'
Winner of the BBC World Challenge 08
A Product of
NUTRITIONAL VALUE (per 5ml)
60 cal
16 gm
0.18%
0.28%
0.26%
16gm
93%
Calories
Fats
Minerals
Vitamins
Proteins
Honey Sugar
Essential Amino Acid
Scan with
QR code App or visit
www.hashoofoundation.org
Net Weight 450 gm
Best Before 2016
“The honey I sell pays for my children’ education”
Jamila, Danyore Gilgit-Baltistan
34. 0.824 inches 0.5 inches
0.912 inches
7.25 inches
9.641inches
9.641inches
Heading A Font:
Swis 721 Cn Bt
Font Size: 18 point
Heading B Font:
Swis 721 Cn Bt
Font Size: 14 point
HF Logo
Width: 2.769 inches
Height: 0.867 inches
Top space 0.373 inches
Font: Gill Sans MT
with Bold
Font Size: 33 point
1.176 inches
Font: Gill Sans MT
only title bold
Font Size: 9.3 point
HF Logo
Width: 1.493 inches
Height: 0.468 inches
Heading B Font:
Swis 721 Cn Bt
Font Size: 14 point
Heading B Font:
Swis 721 Cn Bt
Font Size: 14 point
0.824 inches 0.5 inches
0.912 inches
7.25 inches 1.619 inches
1.25 inches
Heading B Font:
Swis 721 Cn Bt
Font Size: 14 point
Heading B Font:
Swis 721 Cn Bt
Font Size: 14 point
Body Text font:
Book Antiqua
Font Size: 12 point
0.824 inches0.5 inches
7.25 inches
Heading B Font:
Swis 721 Cn Bt
Font Size: 14 point
Heading B Font:
Swis 721 Cn Bt
Font Size: 14 point
0.244 inches 0.244 inches
Font: Stymic LtBT
Font Size: 25 point
Ch.10 Our Program/Project Visibility
SECTION 3: BRAND APPLICATION
Hospitality Management Training Program
35. Ch.10 Our Program/Project Visibility
SECTION 3: BRAND APPLICATION
Early Childhood Development Training Program
0.824 inches 0.5 inches
0.244 inches 0.244 inches
0.824 inches0.5 inches
0.912 inches
7.25 inches
7.25 inches
9.641inches
9.641inches
Heading A Font:
Swis 721 Cn Bt
Font Size: 18 point
Heading B Font:
Swis 721 Cn Bt
Font Size: 14 point
Heading B Font:
Swis 721 Cn Bt
Font Size: 14 point
Heading B Font:
Swis 721 Cn Bt
Font Size: 14 point
Heading B Font:
Swis 721 Cn Bt
Font Size: 14 point
Body Text font:
Book Antiqua
Font Size: 12 point
HF Logo
Width: 2.5 inches
Height: 0.783 inches
Top space 0.281 inches
Font: Swis721 Cn Bt
with Bold
Font Size: 34.5 point
1.501 inches
5.259 inches
0.824 inches 0.5 inches
0.912 inches
7.25 inches
1.422 inches
Font: Swis721 Cn Bt
with Bold
Font Size: 14 point
Font: Calibri
Font Size: 14 point
Font: Cambria
Font Size: 30.5 point
Line Space 125 %
Font: Gill Sans MT
only title bold
Font Size: 10 point
Font: Gill Sans MT
only title bold
Font Size: 10 point
HF Logo
Width: 1.493 inches
Height: 0.468 inches
Heading B Font:
Swis 721 Cn Bt
Font Size: 14 point
Heading B Font:
Swis 721 Cn Bt
Font Size: 14 point
Heading B Font:
Swis 721 Cn Bt
Font Size: 14 point
