Siscon Corporate Document

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Siscon Corporate Document

  1. 1. Corporate Identity Guide September 11, 2011
  2. 2. Introduction/Overview In today’s global society companies compete with each other for the world’s attention, for customers, for technology and for capital. The way a company is perceived by its stakeholders is central for many major decisions. Therefore a company must build and guide a specific image to the world. Focused, consistent and strategic communication is needed to grant a company a sustainable, distinguishable and advantageous image to its stakeholders, in other words a “company brand”. Successful corporate branding i.e. communicating a unique, unmistakable profile makes a company stand out above others. In this respect, corporate branding is a vital investment into the future of SISCON. This manual contains the visual guidelines for SISCON’s worldwide presentation. A consistent application of these guidelines is needed to the strengthening of the brand. The uniform appearance is the base to increase the impact of our activities by a higher degree of recognition. We thank everybody who helps us creating a uniform appearance of SISCON globally by applying the following guidelines. Siscon Medical September 2011
  3. 3. Corporate Identiy This chapter illustrates the identity of SISCON as a brand. It determines the values and messages of SISCON to be communicated and aims to position SISCON uniquely in the international competition. The identity SISCON is the basis for the core messages, the tonality and the visual elements of SISCON’s communication to the world. Glossary Corporate Identity The Corporate Identity (CI) is the identity and personality of a company or organization. It defines the overall behaviour, communication and visual appearance of a corporation. Corporate Design The Corporate Design (CD) is a part of the Corporate Identity. It contains the entire visual appearance of a company or organization. The design of various means of communication, e.g. logo, stationary, advertising material, pakacging etc. is part of the CD. CD Manual The Corporate Design manual brings together all distinctive characteristics of the Corporate Designs plus its definitions and measurements. It contains mandatory as well as optional guidelines. Appearance The visible, visual appearance of a company or organization, also called Corporate Design. Logo Logo is a synonym for signet, company sign, company logo. Point Unit of measure in the typographic measuring system, 1 point = 0.376 mm. Exclusive Zone Defines the free space around the logo. The eexclusive zone makes sure that no other graphic elements are positioned too close to the logo and thus compromise its impact. Scaling Up and down sizing of signs and pictures. URL Uniform Resource Locator. The URL specifies the exact address (domain name, directory) for internet data used mainly within the World Wide Web.
  4. 4. The Logo Symbol Logo
  5. 5. Minimum Size and Clearspace Requirements 0.75" (19mm) 0.75" (19mm) X X X X Where there is any doubt about the correct distance, the width and height of the upper case ‘X’ should be used to calculate, as indicated below. Monologo
  6. 6. Optimal Logo Usage Logo with tagline s w i s s s t a r d e n t a l i m p l a n t s Reversed out Symbol Reversed out Logo
  7. 7. Color Colour The following logo colour specifications apply according to the reproduction/print process Printing spot colour. Pantone 1797C/1797U CMYK 0 100 95 5 RGB 225 26 39 HEX 0 75 80 Mono The logo may appear in mono (solid black), where it should always be reproduced as 100% solid colour and not as a tint. The logo should always be reproduced against a contrasting background, and a white version is available where reversing out is necessary. Pantone Black C/U CMYK 0 0 0 100 RGB 0 0 0 HEX 0 0 0
  8. 8. Typeface The Siscon typeface is Helvetica, and this should be used for all corporate communications. Helvetica should always be used, where possible, for any corporate correspondence,with Helvetica Bold being used to provideemphasis. If Helvetica is not available, Arial may be used as a preferred alternative. It is suggested that additional typefaces should be sans-serif, and should be chosen to complement Arial. A few suggested examples are indicated below. Helvetica abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Helvetica Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Suggested Additional Typefaces Arial Geneva Trebuchet
  9. 9. Letterhead 25 mm 164 mm 14 mm 40 mm Company Name 1234 First Avenue Suite 123 City, AB 12345 Switzerland Size: 210 x 297mm Dear Name Surname, Body Text: Helvetica 10pt type 14pt leading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad sent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Size: 85 x 54 mm Address: Helvetica 8 pt type Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat possim assum. Sincerely yours, Name Surname Title Department SISCON MEDICAL GmbH Neuengasse 19 CH-2501 Biel/Bienne Switzerland 14 mm 25 mm www.siscon.ch info@siscon.ch P: +41 32 322 22 11 F: +41 32 322 22 35 C: +41 79 689 04 79
  10. 10. Buisness Card Front a breath of swiss air in implant dentistry Size: 85 x 54 mm Tagline Font: Segoe Script 7pt type Back Name Surname: Helvetica Bold 8pt type 7.2 mm Qualification: Helvetica 6pt type Title: Helvetica 7pt type Address: Helvetica 6.5 pt type Name Surname MSc, MBA Managing Director align www.siscon.ch SISCON MEDICAL GmbH info@siscon.ch Neuengasse 19 CH-2501 Biel/Bienne Switzerland 5 mm 5 mm P: +41 32 322 22 11 F: +41 32 322 22 35 C: +41 79 689 04 79
  11. 11. Address: Helvetica 7 pt type SISCON MEDICAL GmbH Neuengasse 19 CH-2501 Biel/Bienne Switzerland www.siscon.ch info@siscon.ch P: +41 32 322 22 11 F: +41 32 322 22 35 C: +41 79 689 04 79 Envelope 10 mm Size: 162 X 229 mm 10 mm 10 mm
  12. 12. Tshirts Whenever possible, the red letter forms should be used on white. For example, a white shirt with red letters. If the logo needs to be placed over a dark background, either logo may be used depending on readability and number of colors available.
  13. 13. For further information and reproduction authorisation contact: SISCON MEDICAL GmbH Neuengasse 19 CH-2501 Biel/Bienne Switzerland www.siscon.ch info@siscon.ch P: +41 32 322 22 11 F: +41 32 322 22 35 C: +41 79 689 04 79

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