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  2. 2. About Desmania • Desmania is a multidisciplinary design house with 21 years of eventful and evolutionary existence • Vast experience across the industry segments with expertise in Product, Packaging and Retail design • State of the art infrastructure, with in- house 3D printing, modeling workshop, CMM, paint shop and clay modeling studio. • Strong workforce of designers, engineers & modelers. 21+ Years l 100+ Clients l 1000+ Projects
  3. 3. Belief • Design thinking can make our world a better place to live • Delight the user through total brand experience • Research driven user centric design approach • Excavate the hidden needs of a socio-economic – religious-cultural landscape • Professional ethics supercedes everything • Honor the commitment at any cost • Listen, and let the work speak • Design for great execution • Word of mouth is more effective than media • WOW! travel faster
  4. 4. Service Portfolio Research Concept Mockups Prototype Engineering Mold MakerProduct Design Packaging Design Retail Design Physical Store Design In-store Solution Devices Emotional (Touch point of User) Plastics Glass Paper Metal Clay (prototypes)
  5. 5. Design Methodology • Desmania has a unique research process that strives to capture the physical, sensorial & emotional needs of the consumers. • The systems approach facilitates a holistic view of all the variables that determine the final outcome of design. • It is thorough, tested and proven.
  6. 6. Protostudio • Protostudio at Desmania is very well equipped with: • RPT (Rapid Prototyping Tools) • 3D Printing • CNC* milling • Appearance models (mock-ups) can be made for any product in any size • These models are used for the design validation in focus group discussions * Computer Numerical Controlled
  7. 7. Autostudio • Autostudio has styling and modelling (prototyping) facilities integrated into a state of the art studio. • Its clay modelling facility is unique and has a 4mx8m plate with CMM* arms. • Other facilities includes: • CNC milling • Fabrication • Painting. * Coordinate Measuring Machine
  8. 8. Clients • Desmania has partnered with the best of corporate and MSME (Micro, Small and Medium Enterprises) to provide design solutions in product, packaging, branding, retail and engineering design • Designing for the mass market needs a holistic view to satisfy all the stakeholders, without diverting from the core needs of the user • Working with the market leaders has given an opportunity to have deep insight into the industry’s best practices.
  9. 9. Desmania – Major Operations from Mumbai office Engineering Department Marketing Department Design Department
  10. 10. Projects Undertaken by me • Bajaj Antique Fans • HPCL Packaging • MILTON Serving Trays
  11. 11. Bajaj Antique Fan Brief • The form language should bring out that old age artistic elements into design. • Explore the diverse culture of India/world for inspiration. • Inspiration can be from architecture, sculpture, jewellery, handicrafts, textiles, weaponry, important articles of use.
  12. 12. Ideation/ Inspiration…1/3 Concept 1 Concept 2
  13. 13. Ideation/ Inspiration…2/3 Concept 3
  14. 14. Ideation/ Inspiration…3/3 Concept 4 Concept 5
  15. 15. Visualization
  16. 16. Color Variations
  17. 17. Manufacturing Process Upper Canopy Lower Canopy Down Rod Blade Assembly Upper Motor Housing Lower Motor Housing Shackle Assembly Shank Deco Shank Key component of a celling fan
  18. 18. Manufacturing Process Motor Winding Varnish Upper Motor Housing Fitment for Shank Bearing fitting Fitment of Top and Bottom Housing Inspection & Quality CheckInspection and TestingReady for Packaging
  19. 19. HPCL Packaging Brief • Existing package has standard shape and structure which existed around seven years and now becoming monotonous from market acceptance • To remain competitive in the market and in view of the above , a new container will be designed with following attributes • Distinct aesthetics and premium look • Increase quality perception of consumer at retail level • 100% leak-proof • Easy dispensing of product/ Consumer friendly • Image driver for Brand • Production and supply chain friendly
  20. 20. Ideation/ Inspiration…1/2
  21. 21. Ideation/ Inspiration…2/2
  22. 22. Manufacturing Process – Blow Molding • The plastic bottles used to hold potable water and other drinks are made from polyethylene terephthalate (PET), because the material is both strong and light. • The first stage in bottle manufacturing is stretch blow molding. • The PET is heated and placed in a mould, where it assumes the shape of a long, thin tube. (The process by which the plastic is forced into the mold is called injection molding.) • The tube of PET, now called a parison, is then transferred into a second, bottle- shaped mold. • A thin steel rod, called a mandrel, is slid inside the parison where it fills the parison with highly pressurized air, and stretch blow moulding begins: as a result of the pressurized air, heat and pressure, the parison is blown and stretched into the mold, assuming a bottle shape.
  23. 23. Manufacturing Process
  24. 24. MILTON Serving Tray Brief • Premium looking product • Out of the box concepts (something new) • Users – Servants ( and not buyer himself) • Modern yet Classic, Artistic yet Minimalistic
  25. 25. Ideation/ Inspiration…1/2
  26. 26. Ideation/ Inspiration…2/2
  27. 27. Concept (1) and its visualization
  28. 28. Concept (2) and its visualization
  29. 29. Concept (3) and its visualization
  30. 30. Manufacturing Process • The melamine resin make tray under very intense heat • The process is truly two-fold. The maker of the polymer compound creates the melamine compound and the molder completes the process by molding the melamine. • Molding the melamine tray begins with the arrival of the white or colored crystalline powder or molding compound. The powder is then injected into molds under high heat and pressure (temperature depends upon the size of the object). • The heat melts the melamine and the pressure removes any excess water. If the excess water is not removed it will cause the polymer to become unstable in the curing process. Melamine Molding Machine
  31. 31. Manufacturing Process Water transfer printing • Firstly product is hand sanded and than a layer of primer is put on the product and lastly a coat of base colour is given to the product • Let the Hydrographic film settles on the surface of water (hot water 28-30.c) • Product is then dipped into water in such a way so that film gets stuck onto the product surface • Once the film is settled washing process starts. Water is splashed from all direction so that all excess film gets washed • After its washed and dried a coat of clear liquid is sprayed over them • Once the coat is settled products are heated in oven for 10- 15 min
  32. 32. Software Used RHINOCEROS 5 – 3D modelling software KEYSHOT 4 – Rendering Software
  33. 33. My Take Away “Experience is teacher of all things.” • According to me Any Design Process starts from WHAT, WHY and HOW? • For any Project to start one should explore what is to be done and why is to be done. Once it is clear then only find ways how is it to be done. • Here at Desmania I learnt that how a design agency works and what design approach we follow. In order to design any product a certain specific process is followed. The design process starts with Research followed by Ideation. Once the ideas are selected then the stage of design and engineering starts and create Prototypes. • Apart from design process I also learnt Design tools i.e. Rhinoceros and Keyshot for 3D modelling and Rendering.
  34. 34. Thank You Presentation by Mayuri Saxena